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Market Analysis

Market Analysis . A2 Business Studies. Aims and Objectives. Aim: Understand how to analyse market data. Objectives: Explain market trends. Analyse market conditions. Evaluate reasons for market structures changing. Market Analysis of Sportswear Market - NIKE. MARKET GROWTH

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Market Analysis

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  1. Market Analysis A2 Business Studies

  2. Aims and Objectives Aim: • Understand how to analyse market data. Objectives: • Explain market trends. • Analyse market conditions. • Evaluate reasons for market structures changing.

  3. Market Analysis of Sportswear Market - NIKE MARKET GROWTH • What new product developments have there been in the sports clothing or footwear markets over the past 5 years? • Growth in R&D and new product developments over the past few years spurred market growth. • Such developments have included, the Reebok EasyTone Trainers, which competitors have imitated with different versions. • Growth in sports underwear, with developments such as Nike Pro.

  4. Market Analysis of Nike Distribution • Distribution – where products are sold. • Where does NIKE distribute its’ products? • Nike products sold in own brand shops, such as Nike Town and outlets. • Also stocked in sports retailers such as Sports Direct. • Positive? • Negative?

  5. Market Analysis • Task: Analyse each of the following pieces of information with regard to the sportswear market and NIKE.

  6. Market Analysis of Sportswear Market • Nike is the most dominant firm. • Reebok and Adidas a close second. • Nike revenue £11.8bn (2009) • Adidas/Reebok revenue $6.5bn (2009) • Nike generates 53% of revenue internationally and 34% in the US.

  7. Market Analysis of Nike Competition

  8. Market Analysis of Nike Competition

  9. Luxury Fashion Market Analysis • Look at the following pieces of Market Analysis information, and draw points and conclusions from what is occurring in the market. Provide reasons for any trends you notice. E.g. Why has market share fallen for a firm who has opened more outlets between 2000-2010.

  10. Market Share 2000

  11. Market Share 2010

  12. Sales Revenue

  13. Distribution Figures

  14. Plenary • Group Feedback • Market Analysis • Luxury Fashion Markets

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