1 / 24

By: Antonio de Benito

By: Antonio de Benito. About the Company. Target, competitors. About the company. The 15 th largest petroleum refining company in the world 43300 employees Founded in 1986 in Madrid, Spain World famous because partnership in motorsport. What do we want to achieve?. How to achieve it.

elsa
Download Presentation

By: Antonio de Benito

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By: Antonio de Benito

  2. About the Company

  3. Target, competitors

  4. About the company • The 15th largest petroleum refining company in the world • 43300 employees • Founded in 1986 in Madrid, Spain • World famous because partnership in motorsport

  5. What do we want to achieve?

  6. How to achieve it • Monster and DC campaign

  7. How to do it • Repsol 2011 campaign • Repsol 2011 motorsport campaign

  8. Risky?

  9. Howto do it • -Themarket of Repsol isbased in Spain in Portugal • -Repsol isspending 15MM€ a year in thepartnership of Repsol Honda HRC • -They are partnershipingthe Dakar Rally ,theSpanishSpeedChampionship, and otherminormotorsports, anacrobaticspanishflyingteam, alsotakingpart in thefinancialaidprogramtoolympics.

  10. Howto do it • -Thewholebudget of HRT is 50MM a year, repsol can even BUY theteam. • -Spanishteam in F1, withspanishpartnership, based in Spain. • -Total righttochoosethe drivers for comercial criteria.

  11. Howto do it

  12. Whyto do it? • -Forgetabouttheproblemswith YPF • -Reinforcethespanishimage of Repsol

  13. Why to do it? • - • Cost • World campaign for a local brand • Possible bad image + Image Merchandising Free minutes in TV Powerful image all over the world Nationalism

  14. What will change? • -Huge impact in the media • -Raise of the popularity of the brand • -Gifts related to the team • -Repsol will be seen as a high-tech brand • -Fans of motorcycling can be dissapointed • -Easy marketing plan

  15. Campaign

  16. Campaign

  17. Thankyouforyourattention!

  18. Bibliography • http://www.repsol.com/es_en/ A lot of corporativeinformation. Useful, and in english • www.cincodias.comEconomicnewspaper, only in spanish, whereiseasytoknowaboutthe real situation of thecompany • www.thef1.com News and infoabout f1, usefultoknowthebudgets of theteams

More Related