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By: Antonio de Benito. About the Company. Target, competitors. About the company. The 15 th largest petroleum refining company in the world 43300 employees Founded in 1986 in Madrid, Spain World famous because partnership in motorsport. What do we want to achieve?. How to achieve it.
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About the company • The 15th largest petroleum refining company in the world • 43300 employees • Founded in 1986 in Madrid, Spain • World famous because partnership in motorsport
How to achieve it • Monster and DC campaign
How to do it • Repsol 2011 campaign • Repsol 2011 motorsport campaign
Howto do it • -Themarket of Repsol isbased in Spain in Portugal • -Repsol isspending 15MM€ a year in thepartnership of Repsol Honda HRC • -They are partnershipingthe Dakar Rally ,theSpanishSpeedChampionship, and otherminormotorsports, anacrobaticspanishflyingteam, alsotakingpart in thefinancialaidprogramtoolympics.
Howto do it • -Thewholebudget of HRT is 50MM a year, repsol can even BUY theteam. • -Spanishteam in F1, withspanishpartnership, based in Spain. • -Total righttochoosethe drivers for comercial criteria.
Whyto do it? • -Forgetabouttheproblemswith YPF • -Reinforcethespanishimage of Repsol
Why to do it? • - • Cost • World campaign for a local brand • Possible bad image + Image Merchandising Free minutes in TV Powerful image all over the world Nationalism
What will change? • -Huge impact in the media • -Raise of the popularity of the brand • -Gifts related to the team • -Repsol will be seen as a high-tech brand • -Fans of motorcycling can be dissapointed • -Easy marketing plan
Bibliography • http://www.repsol.com/es_en/ A lot of corporativeinformation. Useful, and in english • www.cincodias.comEconomicnewspaper, only in spanish, whereiseasytoknowaboutthe real situation of thecompany • www.thef1.com News and infoabout f1, usefultoknowthebudgets of theteams