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MFR

MFR. RAJAR Q2 2012. MORAY FIRTH RADIO. Moray Firth Radio is a truly local station with a big personality Listeners can enjoy a combination of creative music scheduling, regular news updates, traffic and sports bulletins MFR was awarded a Gold Sony Award for Station of the Year for 2010

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MFR

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  1. MFR RAJAR Q2 2012

  2. MORAY FIRTH RADIO Moray Firth Radio is a truly local station with a big personality Listeners can enjoy a combination of creative music scheduling, regular news updates, traffic and sports bulletins MFR was awarded a Gold Sony Award for Station of the Year for 2010 115,000 adults in the area tune in every week MFR reaches 49% of all adults in Inverness, Elgin and the Highlands and has the joint highest reach profile of any mainland radio station in England / Scotland MFR reaches 57% of 25-44 year olds in the area each week OVER HALF OF 45-54s TUNE IN EACH WEEK – 81% OVER 4 WEEKS 53,000 affluent ABC1s tune in each week Source: Rajar 2012 Q2 Based on the MFR TSA

  3. THE TRANSMISSION AREA *Sony Radio Academy Station of the Year 2010 (up to 300,000)

  4. WEEKDAY LINE-UP • Ginno & Nicky McCulloch at Breakfast 6am-10am • TichMcCooey on Mid-Morning 10am-2pm • Jodie McCluskey on Drive Time 2pm-6pm • Ken Kelman evenings 6pm-10pm • Late Night with Gina McKie 10pm-1am

  5. MFR • Women 50% • Men 50% WEEKLY REACH ABC1 53,000C2DE 62,000MAIN SHOPPER 71,000 WEEKLY REACH Source: Rajar 2012 Q2 Based on the MFR TSA

  6. COMPETITORS WEEKLY REACH Source: Rajar 2012 Q2 Based on the MFR TSA

  7. PRESS COMPETITORS WEEKLY REACH Base: MFR TSA; Source: Press JICREG 01/04/12 (based on Total AIR) MFR Rajar 2012 Q2 *Daily Base: MFR TSA

  8. COMMERCIAL MARKET SHARETOTAL MFR TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING Source: Rajar 2012 Q2 Based on the MFR TSA

  9. THANK YOU.

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