Bret McKenna Alana Abellera Sehnaz Akkoc Tetsu Hirano

1. Brand Audit CASCADIA COMMUNITY COLLEGE Bret McKenna Alana Abellera Sehnaz Akkoc Tetsu Hirano

2. Background • 80% enrolled in general education and transfer classes • Programs • Academic Degree • Professional Technical Degree • Professional Technical Certificate • Newest of 34 Community & Technical Colleges in Washington • Vanguard Learning Colleges Project • 1500 Students • 150 Running Start Students

3. Introduction • Students • Potential future students at UW Bothell • Location • Joint Campus • Faculty • Input concerning student views • Individual comments

4. Research Methodology • Students • Questionnaire • Qualitative • Think, See, Hear, Know, Learned • One-on-One Interviews • Email • “Suppose you were in charge of UW Bothell, what would you do to promote Cascadia students to transfer to UW Bothell?”

5. Research Methodology • Faculty • Discussion Guide • Qualitative • Personal Interview Format • Written and Tape Recorded • “Do Cascadia students believe that they have a better chance of transferring to UW Bothell over other community college students?”

6. Faculty Findings • Perspective on What Students Think • Attend because of Location • New, technologically advanced • Many will transfer to UW Bothell or UW Seattle • Class size will be like Cascadia • Website creates an association • Easy to get info on UW Bothell because it is located next door • Cascadia students have a better chance of transferring to UW Bothell

7. Student Findings • Cascadia Community College • New School • Location • Joint Campus • University Resources • Foundation for Further Education • Personal Attention • Less Expensive Tuition

8. Student Findings • Universities • Desired Program Present • Higher Level of Learning • Prepare for Careers • Social Activities • Technological Resources • Cost • Prestige

9. Know Two year university Professor Accessibility Small Class Size Access to Technology Business Program well known Don’t Know All Program Offerings What Classes Transfer General Info. About UW Bothell History of UW Bothell Tri-Campus System Student Findings

10. Student Findings • Think • Interest in Attendance at UW Bothell • Location/Convenience • Programs Offered • Not Enough Programs Offered • Standards of Education • “I rather go to UW Seattle because it’s better”

11. Seen UW Bothell buildings Website Bookstore Library Not Seen Sit in on UW Bothell class Program Guides Time Schedule Student Findings • “ l like it, very informative”

12. Student Findings • Heard • Business Program • “…close to home and they offer the business Finance Degree” • Lack of Exposure to UW Bothell • Counselors • Faculty

13. Student Findings • Learned • More Info. on UW Bothell desired • No likes/dislikes because of insufficient knowledge about UW Bothell • “I don’t know very much, but I strongly wish to learn more”

14. Recommendations Promote Awareness • Visual Aids – Posters and Pamphlets. • Program Offerings, Information on Info Sessions, Who to Contact for information, Small Class Size, Quality of Education. • Cascadia classrooms, library, student government building, and student lounges.

15. Recommendations Transfer of Credits/Classes • UW Bothell and Cascadia need to work together to finalize a transfer program • Students assume classes transfer automatically • Transfer program would allow students to spend 4 years on campus here • Easy transition from Cascadia to UW Bothell

16. Recommendations Degree Programs • Promote Current Program Offerings • Promote Future Programs in the works • Look into offering • Complete Teaching Program • K – 12 • Environmental Science Program

17. QUESTIONS ?