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Marketing Death

Marketing Death. Various marketing methods of cigarette companies: specific demographics. Modern anti-smoking marketing techniques: Guerilla-style. Compare opposing T.V. marketing methods. V.S. Targeting the uninformed The truth about chesterfields Targeting everyone Early Commercials

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Marketing Death

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  1. Marketing Death

  2. Various marketing methods of cigarette companies: specific demographics Modern anti-smoking marketing techniques: Guerilla-style Compare opposing T.V. marketing methods V.S.

  3. Targeting the uninformed The truth about chesterfields Targeting everyone Early Commercials Targeting Women Lady Be Kool Specific Demographics • Targeting Kids • Da Flinstones • Targeting hippies • Natural, good for you • Targeting Studs • Marlboro Country • Doctors smoke'm

  4. Anti-smoking ads circa <1968 • Dont Smoke • Like Father Like Son

  5. Modern Anti-Smoking Ads: Guerilla-style Focus: www.thetruth.com • Drive by messaging • Ammoniade • Cowboys

  6. …They're part of the "truth" campaign of the American Legacy Foundation, an organization set up with money from the tobacco company settlements.Part of the settlement agreement gives the tobacco industry the right to yank an ad off the air if it "vilifies" tobacco companies. That's exactly what they've done to at least two of the ads from the truth campaign. A senior vice president at Philip Morris (which now calls itself Altria) told the LA Weekly: "We felt that they are not consistent with the focus and mission of the American Legacy Foundation." • Body bags • Lie Detector

  7. Targeting Weirdo’s • David Lynch

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