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Croatian Tourism Policy as a Destination and as a Source Country

10 th Annual International Conference on Tourism 9-12 June 2014, Athens, Greece. Athens Institute for Education and Research . Croatian Tourism Policy as a Destination and as a Source Country. University of Zagreb Faculty of Geodesy Department of Cartography Zagreb, Croatia.

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Croatian Tourism Policy as a Destination and as a Source Country

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  1. 10th Annual International Conference on Tourism 9-12 June 2014, Athens, Greece Athens Institute for Education and Research Croatian Tourism Policy as a Destination and as a Source Country University of Zagreb Faculty of Geodesy Department of Cartography Zagreb, Croatia Robert Župan

  2. THE ADRIATIC COAST — "Heaven on Earth" — preserved ecological corner of the modern world — http://www.adriatic-navigator.com/

  3. Geographical Position And Location Croatia is situated on the cross–roads between Central Europe and the Mediterranean Natural And Geographical Features — 1185 islands 783 km — coastline of 4,058 km — mainland coast of 1777 km — largest island are Krk and Cres

  4. Relief — a considerable part of Croatia lies at an altitude of over 500 m, but there are no mountains higher than 2000 m

  5. Rivers — Sava — Drava — Danube — Mirna — Rasa — Zrmanja — Krka and Lakes — Vrana — Plitvice — Red and Blue — Prokljan — Peruca

  6. Culture And Religion — belonging to the Middle–European and Mediterranean cultural and civilisation circle and tradition — Porec, Rovinj, Pula, Zadar, Sibenik, Hvar, Korcula and Ston, with Split (Diocletian's Palace) and Dubrovnik representing a part of the world cultural heritage under UNESCO protection — Croats are overwhelmingly Roman Catholic

  7. Croatian tourismtoday • Attractions • Touristinfrastructure • Theexistingaccommodationinfrastructure • General infrastructureandavailability • Products • Human Resources • Demand • Effects • Analysis of the competitive position • Key issues and limitations of Croatian tourism

  8. Croatian Tourism Policy to 2020. • Documentby Croatian Government (in April 2013) • Vision – Croatia is a tourist destination, creating new jobs, sustainable management, fostering a culture of quality and customer care, hospitality, security and uniqueness of authentic content and experience becomes recognizable oi competitive destination in the international tourism market. • Mission - Croatian Ministry of Tourism creates preconditions for competitiveness total Croatian tourism sector develop a comprehensive and high-quality tourism Deals on the principles of sustainability and efficient market promotion Croatian tourism, and therefore the Croatian entirely. http://www.mint.hr/UserDocsImages/130426-Strategija-turizam-2020.pdf

  9. Dominant products • Sun andsea • Marine tourism (yachting / cruising) • Business tourism • Culturaltourism

  10. THE OPPORTUNITIES FOR DEVELOPMENT of • culturalheritage • eightnationalparks • islands • museums • exhibitionsandconcerts • theatres • cycling • horsebackriding • nautics • climbing • diving • sport fishing • rafting • speleology • naturism • whitewaterkayaking • adventureracing • canoeing • flying

  11. Source: EvaluationoftheTourism Institute on thebasisofresearchresultsConsumptionofForeignTouristsin Croatia andTouristActivity thelocalpopulation, Croatian National Bank, Central BureauofStatisticsandtheTourism Institute.

  12. critics • Too focused on the legal and regulatory affairs harmonization with other sectors • The policy does not need to replace the term strategies (the way to fulfill the tasks which it sets national policy, and its goals, and they can not replace their contents, and can not be confused with policy strategy.) • It is not clear how long the task of the state is going, and where it ends and begins the task of each economic entity • Elaboration of tourism policy is often given to foreigners or foreign companies to develop • Basically wetranslate documents from aroundthe world where it is mentioned some themeslikeelite tourism or sustainable tourism, etc. depending on what the current or daily politics. http://www.staro.rifin.com/root/tekstovi/casopis_pdf/ek_ec_389.pdf

  13. Croatian Tourism Policy as a Source Country

  14. What Croatian touristagenciesoffers • MediteranianCrusing • European countries • Short Schooltravels • Congresstourism • Most offtenoffersoutside Europe are for: • Tunisia, Turkey, EgyptandCyprus

  15. 10th Annual International Conference on Tourism 9-12 June 2014, Athens, Greece Roundtable Athens Institute for Education and Research Croatian Tourism Policy as a Destination and as a Source Country Thankyou for yourattention! Questions? University of Zagreb Faculty of Geodesy Department of Cartography Zagreb, Croatia Robert Župan

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