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Maximizing Multicultural College Students in Underrepresented Student Recruitment and Outreach

Maximizing Multicultural College Students in Underrepresented Student Recruitment and Outreach. Amanda Parada-Villatoro, DePaul University Ashley McKnight-Phillips, DePaul University Sparkle Hunt, DePaul University. Our Goal.

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Maximizing Multicultural College Students in Underrepresented Student Recruitment and Outreach

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  1. Maximizing Multicultural College Students in Underrepresented Student Recruitment and Outreach Amanda Parada-Villatoro, DePaul University Ashley McKnight-Phillips, DePaul University Sparkle Hunt, DePaul University

  2. Our Goal • To recruit an academically talented and diverse student body that reflects DePaul’s mission • Accessibility • Diversity • Educational Excellence • Three approaches: • Ambassadors • Peer Guides • Interns

  3. AmbassadorsEnhance prospective student experienceReward volunteers 5 Paid E-Board Positions Membership • Male Overnight Host Coordinator • Female Overnight Host Coordinator • Panel & Visit Day Coordinator • Secretary • Fundraising & Special Events Coordinator • 60 members • 30 Active Members • Gold Members • Ambie of the month • Annual Ambie awards

  4. Ambassadors • Unpaid volunteers • Work with all prospective students • Host students overnight on campus • Student panels • Calling campaigns • High school visits/college fairs • Housing tours • Special on-campus programs • Class of Excellence • College Insight • Visit days

  5. Peer Guides • Paid student employees • Serve as tour guides, panelists, activity leaders • Assist with admission activities and events • Focus on outreach to students of color (SOC) • Special groups: MIP, GLAD, College Connect, STEP UP… • Represent backgrounds similar to students we serve • SOC • Chicago- area grads • 1st Generation

  6. Interns • Paid, Para-professional student employees • 6 Individual Positions • SharedCommonResponsibilities • Quarterly Group Projects • Special Group Presentations • Out of State and Local Recruitment Assistance • Fully Supported by Professional Staff • Report to direct supervisor regarding position-specific office needs • Assist various counselors at college fairs, hometown visits, panels, etc. • Work with Intern Coordinator to tailor experience in accordance with professional goals • Campus Tour Coordinator • Communications Specialist • Customized Visit Coordinator • Territory and Travel Management • Transfer and Adult Specialist • Scholar Volunteer Coordinator

  7. How We Collaborate: Events

  8. How We Collaborate: Overnights

  9. How We Collaborate: Travel

  10. Outcomes • Ambassadors • Customized Visit – 135 customized visits September through April 2012 • Class of Excellence • 2011 – 18% of attendees deposited prior to event • 2011 – 85% of attendees deposited • 2012 – 19% of attendees deposited prior to event • College InSight • 32% of attendees have applied for admission…and counting • Calling Campaign • 2012 – 28% successful calls made to SOC • Peer Guides • 1200 students reached in 25 unique events (approx. 48 students per event) • Interns • 1440 students reached through special group visits and over 400 students reached through fairs, panels, and visits

  11. Our Recruitment • Started with: • Student Organizations and Greek Life • Involvement Fair booth • Current student employees/ office assistants • Referrals from TRiO, multicultural student support offices • Campus job board • Pay/ Incentives • Ambassador E-Board- $3,000 Yearly Stipend • Point-based rewards redeemable for prizes • Special Events • Peer Guides- $10/hr • Interns- $11/hr • Professional Development • Networking • Recommendations for special programs • Retreats • Professional Development Workshops

  12. Your Turn! Steps to Implementation • First things first • Assess your needs • Second: Budget, budget, budget! • No budget- Volunteer Approach • Small/medium budget- Peer Guide Approach • Larger budget- Intern Approach

  13. No Budget • Volunteer • Fundraise for incentives (Finals kits, bake sales, etc.) • Pays for itself! • Connect students to paid opportunities as an incentive for involvement • In-house workshops/training • Attach students to pre-existing initiatives that won’t add to your budget • Overnight hosts • Visit days • High school visits/college fairs • Calling campaigns • Housing tours

  14. Small/ Medium Budget • Do not require consistent weekly schedules • Offer competitive wages to students • Targeted initiatives • Partner with programs/ schools for specialized visits • Adopt a school • Invest in Leadership • Workshop brainstorming - Let students put their skills to use! • Leadership conferences

  15. Larger Budget • 20 hour per week expectation • Consistent weekly schedule each term • 4-5 days per week commitment • Maximize recruitment through paid efforts • Paid out-of-state travel outside of hometown visits • Incentive to assist in SOC events • Invest in professional development • Development = Meaningful Experience = Referrals!

  16. Steps to Recruitment • Start with known leaders • Multicultural student orgs, Greeks, ministry groups, etc. • May already share your same goals! • Reach out to university departments that work with diverse students • Scholarship recipients/ Honors students • May need to meet service hours • Pull from current student workers • Post on campus job board… and don’t forget to advertise!

  17. How We Keep Students Engaged • Provide consistent opportunities to get involved • Keeps things fresh and interesting • Cater to the students’ interests and passions • Ask what they want to get out of their experience, then follow through • Empowerment through leadership • Let students create ways to engage • Creates buy-in and commitment • Make sure we give them what we promised them!

  18. How to Engage • Remind importance of work • Provide updates on accomplishments and “numbers” • Allow them to stay connected with students they work with • Professional Development: Prep them for success! • Conferences • Special workshops • Networking • Recommendations • Praise, praise and more praise! • Parties & Awards • Thank you letters • Celebrate milestones as a group • Social Media

  19. Connecting the Dots… • Tour guides • Shared experience • Mentors/ Role Models • Email/ Facebook buddies • Create and lead workshops/activities

  20. Q&ACurrent DePaul Students • Dion Meggs, Ambassador • Priscilla Esparza, Intern

  21. THANK YOU Amanda Parada-Villatoro, DePaul University aparada@depaul.edu Ashley McKnight-Phillips, DePaul University aphilli5@depaul.edu Sparkle Hunt, DePaul University shunt6@depaul.edu

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