Mobile Marketing Basics

1. Mobile Marketing Basics The Next Communication Platform Leverage Mobile for Big Profits for You and Your Clients SMS, MMS, CTIA, MMA

2. Mobile Database is Vital to Long-term Success What is the most important piece of data that you could get from any customer? Or Potential Customer? Their Home Address? Their Email? Their Mobile Number

3. Where are we Today? We are Here

4. Mobile Marketing Basics: SMS Smartphones • 64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device 1 in 4 mobile subscribers over the age of 55 own a smartphone Source: Nielsen 2012 Average Open Rate on Email Campaigns is less than 22% Mobile Open Rates are 97% Overall Source: mannixmarketing.com 90 Time it takes the average person To respond to a text message: 90SECONDS. Source: Portio Research minutes Time it takes the average person to respond to an email. Source: CTIA.org

5. Mobile Marketing Basics: SMS Mobile Coupons get 10 times the redemption rate of traditional coupons Source: Borrell Associates The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Nielsen 91% of all U.S…. Citizens have their mobile device within reach24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. Source: Morgan Stanley Source: Google IPSOS Source: Google IPSOS

6. Social vs. Mobile Social vs. Mobile Marketing For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows the number of wireless subscriber connections (322.9 million)has surpassed the population (315.5 million) – October 11, 2011 ® Only 1/3 of Facebook’s 600 million+user base uses Facebook Mobile Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92% Source: PRNewswire.com

7. SMS vs. MMS Multimedia Messaging Service (MMS) MMS is a descendant of SMS (Short Messaging Service). MMS extends text messaging to include longer text, graphics, photos, audio clips, video clips, or any combination of the above, within certain size limits. MMS is frequently used to send photos and videos from camera phones to other MMS phones or email accounts. Most camera phones have MMS, but many non-camera phones have it as well. SMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone. 

8. FREE and Unlimited SMS Programs • SMPP, SMTP, GSM • Understanding the different delivery methods: • SMPP – (Carrier Grade Messaging)The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between • SMTP - Simple Mail Transfer Protocol (SMTP) is an Internet standard for electronic mail (e-mail) transmission across Internet Protocol (IP) networks • **These get blocked when delivered in Bulk. No data is available on actual deliverables because it is different all the time. Estimates range between 35-55% delivered. • GSM Modem – Low volume – non-compliant

9. Protection Part I Papa John’s Mistakes are Common! Sent to list they already had acquired Reply STOP messages Failed How do we protect ourselves and our clients? • The right disclaimers • Hard coded opt-out trailers on blasts • Education of Resellers to ensure collateral materials carry the right language

10. Protection Part I • Opt-in! • Engage with a Keyword • Web-Form • Tablet Form • Mobile Form • Paper disclaimer The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. STD SMS & Data Rates May apply, up to 4 addtl. msg per mos, Reply STOP to End, HELP for help.

11. Protection Part II Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers. • Portfolio of Patents includes all of the following; • SMS with a Link (URL) • MMS that provides content (audio/video/ringtone) • Social Media Postings

12. Protection Part II Who was Named? Who gave in and acquired a License? What does that mean for us? A Chance to Dominate Nationally Now!

13. Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com

14. Native App vs. Web App

15. Your Website on a Mobile Device When people are searching for your type of business from their phone… What do they see? Do they see you at all? What does it look like if they do? • Get your App/mobile website today: • Automatically directs all mobile users to new site • SEO Optimized for better rankings on “Mobile Searches” • Send your mobile site right to customers phones via Text

16. Advanced Mobile App Builder

17. Why do we Advertise? To Capture Leads! Extra Transactions • Increased Frequency Radio • Increase Transaction Size Print • Awareness of Other Products and Services Television • Growth of Social Media Events Signage • Referrals