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Mobile Marketing Basics

Mobile Marketing Basics

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Mobile Marketing Basics

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  1. Mobile Marketing Basics

  2. Think Small!

  3. The Mobile Ad Market "Mobile is an exciting, fast-growing category, but it's still a very small piece of the overall ad pie. Mobile advertising accounted for less than 1% of total ad spending worldwide last year - and it will be a long time before it challenges other mainstay global advertising channels like TV, print and internet ads." - eMarketer.com Although the mobile ad market is growing rapidly, it still remains under-utilized.

  4. Why the Disconnect?

  5. Start Simple.

  6. Understand the Landscape 1. Mobile Websites 2. SMS Marketing 3. Mobile Banner Ads 4. Mobile Text Ads

  7. Mobile Websites - Build a Mobile Site. - Use Google to test your mobile site. - Include something fun – consider mobile coupons. - Include mobile-friendly keywords. (For instance – rather than using “auto repair” use “auto repair on peachtree blvd”)

  8. SMS Marketing Opt-In SMS Marketing: “Text OILCHANGE to 77377 for exclusive coupons and offers” Also: Consider SMS reminders!

  9. Mobile Banner Ads Mobile banner advertising is a largely untapped market. Start simple with a static or basic animated gif ad. Spend is quite low, and targeting is usually quite good.

  10. Mobile Text Ads Mobile Paid Search Ads Mobile Paid Search ads show at the top of Google results in mobile phones – this captures people on the go looking for your services RIGHT NOW. These can link to your website, or... “Click to Call” Text Ads A user who clicks on this type of ad will utilize the mobile phone's call function and call your chosen number.

  11. Questions?

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