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BPMG Outbound Marketing Microsoft Corporation

ISV Partner Opportunity (v 1.0). BPMG Outbound Marketing Microsoft Corporation. Flow of Partner Opportunity for ISV Partners. Intended audience: Microsoft Partners - I ndependent Software Vendors Delivery: Microsoft Field – to P artners Objective of presentation:

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BPMG Outbound Marketing Microsoft Corporation

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  1. ISV Partner Opportunity (v 1.0) BPMG Outbound Marketing Microsoft Corporation

  2. Flow of Partner Opportunity for ISV Partners • Intended audience: • Microsoft Partners - Independent Software Vendors • Delivery: • Microsoft Field – to Partners • Objective of presentation: • Empower partners to deliver new and expanded business opportunities with SQL Server Denali Table of Contents • Overview • Business & IT Challenges • What Customers are looking for • Microsoft Provides the Complete Information Platform • SQL Denali is the Cloud-Ready Information Platform • Partner Scenarios and Opportunities • Market Trends and Partner Momentum • Why SQL Server Denali for ISVs • Mission Critical Confidence – Run IT • Breakthrough Insight – Grow IT • Dynamic Scale – Transform IT • Developer • Partner Scenarios by Industry • Financial • Manufacturing • Retail • Summary - Why SQL Server Denali • Top Reasons to Bet Your Business on Denali • Call-to-Action

  3. Business & IT Challenges IT Portfolio Spending The IT Challenge transform = introduce new products and services 16% Improving Agility AND The Business Challenge grow = improve existing products and services 20% Increasing Return on Investment WHILE run = sustain existing products and services Reducing Total Cost of Ownership 64% % of Total IT Spend Source: Gartner IT Metrics: IT Spending and Staffing Report, 2010

  4. Key Drivers: What Customers are Looking for NEW PARADIGMS, NEW BUSINESS MODELS 80% of large enterprise IT managers are at least in trial stage for cloud computing. Faster time-to-market and improved business agility are main driving factors. “transform” improving Time To Market GETTING FROM DATA TO DOLLARS Mountingapplication development and maintenance backlogs plaguing developers. Mounting application development and maintenance backlogs plaguing developers. IT Pros struggling with systems reuse,causing 12% less growth and 4% less margin. IT Pros struggling with systems reuse, causing 12% less growth and 4% less margin. Business intelligence not available to72% of knowledge workers. Business intelligence not available to72% of knowledge workers. “grow” increasing Return on Investment THE RIGHT PRICE FOR THE 9’S YOU NEED “run” reducing Total Cost of Ownership ½ of IT systems are legacy, destined for modernization because of TCO, and ½ of those legacy systems are mission-critical. ½ of IT systems are legacy, destined for modernization because of TCO, and ½ of those legacy systems are mission-critical. Price-performance ratios have improved by 10X over the past decade to dramatically change cost structures. Price-performance ratios have improved by 10X over the past decade to dramatically change cost structures.

  5. Microsoft Provides Complete Information Platform, On Your Terms Extend anywhere Extend any data End user analytics On Premises & Private Cloud Public Cloud Common Architecture Common Tools Data Synchronization Code Name “Denali” Appliances

  6. SQL Server Denali is the Cloud-Ready Information Platform Mission Critical Confidence Cloud on Your Terms Breakthrough Insight Enable mission critical performance and availability environments at lowTCO Create business solutions fast, on your terms across server and private or public cloud Unlock new insights with pervasive data discovery across the organization • Required 9’s & protection • Blazing-fast performance • Organizational compliance • Peace of mind • Rapid data discovery • Managed self-service BI • Credible, consistent data • Complete data warehouse solutions • Scale on demand • Fast time to market • Extend any data, anywhere • Optimized productivity “Grow Business” “Transform Business” “Run Business”

  7. ISV Partner Opportunities

  8. Why SQL Server Denali for ISV Partners • Allow ISVs to develop higher-end solutions (Mission Critical, Tier 1 LOB) • Reach underserved BI user segment (78%) offering rich application experiences • Easily & quickly develop cloud-ready solutions allowing diversified market offerings • Expand Addressable Market • (Acquire more customers) • Increase Your Revenue/Profitability • (Sell more to your customer base) • Increase deal size and profitability by scaling up your solutions to Tier-1 mission critical and massive DW scenarios • Develop solutions addressing the highest levels of security, compliance and regulations across all industry segments • Increase Productivity & Time to Market • (Reduce development costs) • Optimize your solutions to market & scale on demand across on premises, private, and public cloud • Single database application development experience with “Juneau” • Simplified application testing with Distributed Replay • Streamlined upgrade and configuration & monitoring

  9. SQL Server Denali Partner OpportunityIncrease revenue, expand to new business, and optimize your solutions Breakthrough Insight Cloud on Your Terms Mission Critical Confidence 1/2 of IT systems are legacy and about 1/2 of those systems are mission critical » » » Provide big platform modernization and SQL Server upgrade opportunities with lower TCO Digital data will hit 1.2M ZB in 2011 and grow 44x over the next decade* » » » A significant growth opportunity for better solutions to store, organize, share, and gain insight from data from disparate sources 1/3 of all data will be residing in the cloud by 2020* » » » Great momentum to expand your portfolios to cloud with the cloud-ready database platform Expand BI to More Users &Revolutionize BI Develop Hybrid Apps Deliver Required 9’sat Right Price Get on Top of the Private Cloud • Modernization & Migration • Deploy Massive Data Warehouse Extend Data Anywhere Transform Data Quality Management Ensure Security & Compliance Enhance Developer Productivity *Source: 2010 Digital Universe Study -“A Digital Universe Decade – Are You Ready?”, April 2010 IDC

  10. Mission Critical Confidence Customer Challenges “Run Business” How Denali Helps Situation 20% of a company’s apps are mission critical and consume 80% of the total application performance budget* Reduce Total Cost of Ownership • Required 9’s & protection • Blazing-fast performance • Organizational compliance • Peace of mind • Market consolidation • Era of compete • Stringent security and compliance demands • IncreaseTier 1 penetration with mission critical apps via enterprise consulting services offerings • Preemptmodernization from older platforms and competitive migrations • Prescribe trusted state of the art security and compliance solutions with confidence Partner Opportunity *Source: 2010 Gartner Data Center Conference

  11. Mission Critical Confidence Supporting Features Marker TitlesDND Marker SLIDE 7DND Marker SLIDE 8DND • AlwaysOn • AlwaysOn Marker SLIDE 9DND Implement Robust DR Sites and Minimize Downtime Flexibility Through Choice of Deployments Leads to 50%-60% reduction in OS Patch Reboots • CLIENT PC • Server Core • Installation • Server Core • Installation Windows Server Full Components • ACTIVE • STORAGE • REPLICATED • STORAGE • ACTIVE • ACTIVE • ACTIVE • ACTIVE • PASSIVE • ACTIVE Core Windows Server Components • SHARED STORAGE • FAILOVER CLUSTERING • ACTIVE • PASSIVE Full Installation Core Installation • REMOTE SITE • PRIMARY SITE • ALWAYS ON AVAILABILITY GROUPS • Multi Site Clustering and Improved Diagnostics • Multi Site Clustering and Improved Diagnostics • REMOTE NON-SHARED STORAGE Hardware Abstraction Layers Patching Surface Area

  12. Mission Critical Confidence with Price and Performance SQL Server on Windows Server* Database Pricing With Options Complex Event Processing Additional 4-5X Costs Master Data Management • All the Top 10 TPC-EPerformance and Price/Performance Benchmarks • 4 of the Top 10 TPC-CPrice/Performance Benchmarks • #1 TPC-H 10TB Price/Performance Benchmark Advanced Business Intelligence Non-Relational Data Warehousing Additional 2-3X Costs Multi-core (x4) Replication Spatial Compression Security Management Tools 4-proc Base License (1yr support) * Benchmark test results on SQL Server 2008 R2

  13. Breakthrough Insight How Denali Helps Customer Challenges Situation “Grow Business” Less than 30% of knowledge workers currently access business intelligence. Increase Return on Investment • Data Explosion • Consumerization of IT • Fast changing business requirements • Rapid data discovery • Managed self-service BI • Credible, consistent data • Complete data warehouse solutions • Increase services revenue through expansion and empowerment of BI user base • Scale-up your offerings to Tier-1 data warehouse with complete solutions • Extend your portfolio with new data quality tools and data integration capabilities Partner Opportunity

  14. Breakthrough Insight: Scenario Showcase Crescent BI Semantic Model ~ 100x faster performance with Column Store Index Collaborative Decision Making Self Service Business Intelligence Analysis Services Reporting Services Enhanced SharePoint integration and Alert Information As It Happens SQL Data Quality Services and MDS Data Warehouse Existing Data Improved Integration Next Gen End User Empowerment Blazing-fast Query Performance End User

  15. Breakthrough Insight: Project “Crescent” • Interactive data exploration and visual presentation experience • Targeted at Information Workers who need access to their business data but don’t have the technical knowledge to write their own queries or specialized knowledge around reporting • Gives the user a powerful yet simple to use experience for telling stories with their data • Watch the video >

  16. Cloud on Your Terms Customer Challenges How Denali Helps Situation “Transform Business” 80% of large enterprise IT managers are at least in trial stage for cloud computing Improve Time To Market • IT as a core business strategy • Shift to the cloud • Tyranny of choice • IT Pros struggling with systems reuse • Scale on demand • Fast time to market • Extend any data, anywhere • Optimized productivity • Develop, deploy, and integrate hybrid applications from on-premises to public cloud • Get on top of the private cloud opportunities by deploying optimized end-to-end solutions • Expand your business by extending the reach of data anywhere across server and/or cloud Partner Opportunity

  17. Cloud benefits, on your terms • Only database platform providing the choice of building cloud applications with the same set of tools and giving the chance to dynamically move on-premises applications to the cloud On Demand Provisioning Shared Resources Metered Usage Elastic Scale Resource Utilization Global Access

  18. Developer Productivity Dynamic Development: Scenario Showcase Application Developer Database Developer Unified App & DB Development Leverage Unstructured Data Documents Application Spreadsheets Database Deploy On Premises Or In The Cloud Web pages Cloud On Premise

  19. Developer Productivity: Code Name “Juneau” Integrated development experience for partners building next-generation web, enterprise, and data-aware mobile applications across on-premises and public cloud New Visual Studio-Based IDE • Standalone or integrated • Database & BI developers • Planned for SQL Server Code Name “Denali”& Visual Studio vNext Enhanced Experience • Integrated tools with modern language services • Work connected & offline with local testing • Declarative, model-based development • Edition & version-aware targeting

  20. Financial Industry: ISV Partner Opportunity 1 Deliver Required 9’sat Right Price Expand BI to More Users &Revolutionize BI 2 3 • Deploy Massive Data Warehouse 4 Ensure Security & Compliance 5 Get on Top of the Private Cloud

  21. 1. Required 9’s at Right Price Financial Industry Increase Tier-1 penetration with mission critical apps via enterprise consulting service offerings Deliver the 9’s needed – at the right price and with greater uptime Provide improved scalability for tier-1 solutions • Deliver accelerated performance track record with trusted reliability A A A • TPC-E and TPC-H performance benchmarks - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB* • Column store index - significantly boost query performance by ~100x • SQL Server AlwaysOn- supreme up-time with multi-database failover and read only intent • Windows Server Core- reduce downtime related to OS patching by 50-60% • Partitioned tables - higher scale with up to 15K Partitions for very large databases • Full-Text Search- offers serious performance and scale advances SQL Server Denali let’s you deliver the required 9’s at less than 1/3 cost * Benchmark test results on SQL Server 2008 R2

  22. 2. Expand BI to More Users & Revolutionize BI Financial Industry Increase services revenue through expansion and empowerment of BI user base Expand reporting capabilities to all information workers Enable innovative self-service BI offerings for business decision makers Deliver BI data on any device, anywhere for executive decision makers • OData - control multiple user experiences across the web, devices, and desktop • Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) • Crescent - rapid data exploration & visualization • BI Semantic Model - unify existing data sources with Microsoft SharePoint and Excel • PowerPivot - managed self-service analytics • Extended OLAP and cubesreporting - deliver send-to-end BI 32% of Excel users are comfortable using Excel for “advanced analysis”

  23. 3. Deploy Massive Data Warehousing Financial Industry • Scale-up your offerings to Tier-1 data warehouse with complete solutions Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB) Deliver blazing-fast query performance for large-scale data warehousing (Any size) Minimize risks and drive faster time to solutions with appliances (5 - 80 TB) • Parallel Data Warehouse (PDW) -scale to 100s of TB while maintaining high performance • New Column store index - significantly boosts query performance • Partitioned tables - scale to 15,000 partitions • Fast Track configurations & appliances -high performance, and scale to 80TB • Reference architectures Significantly boosts query performance~100x for star join or similar queries

  24. 4. Security & Compliance Financial Industry Prescribe trusted state-of-the-art security and compliance solutions with confidence Ensure compliance with built-in IT controls Provide an additional level of security for your solutions Prescribe simplified data management and operational control • User-Defined Server Roles - easily manage permissions around data access • Contained Database Authentication - uses self-contained access information • PowerShell 2.0 Support - automates management tasks across the platform • Default Schema for Groups - allows a default for Windows group user accounts • Audit Resilience & Filtering - increase manageability related to auditing • Encryption capabilities - helps protect confidential information Fewest vulnerabilities of any enterprise database

  25. 5. Get on Top of the Private Cloud Financial Industry • Get on top of the private cloud workloads by deploying optimized end-to-end solutions Achieve faster time to solution with appliances Provide highly available SQL Server hosting services • Deploy optimal data platform for customers on their term • Common architecture - deliver break free and scalable solutions • Private & public cloud offerings - gain virtualized, on-demand capacity and self-service provisioning & usage metering • Data-tier Application (DAC)- deploy, import, and export DACs more easily • Contained Database Authentication- use self-contained access information • SQL Serverappliances - reduce design, tune, and test time • Consolidation appliance - win reliability and time when consolidating data platforms Comprehensive solution for optimizing databases with flexible deployment options

  26. See why Industry Leaders in Financial Services choose SQL Server Customers: Solution Areas: Partners: • Branch • Advisory Services • Claims Servicing • Online & Mobile Financial Services • Risk Management & Analytics • Document & Records Compliance • Business Intelligence In Financial Services • Core Banking • Payments & Financial Messaging • Policy Administration • Trading Platform Insurance Solutions

  27. “When we put our stock exchange on Windows, our number one goal was to achieve latency low enough to compete against the biggest exchanges in the country. At 340 microseconds, Windows delivered.” • –Steve Bonanno, Chief Technology Officer Stock Exchange Chooses Windows over Linux; Reduces Latency by 83 Percent • With Windows Server 2008 R2, was able to use additional cores on its multiprocessor, multicore computer servers for processing network traffic. • Enabled more application functions to be handled on a single computer vs. sent over the network to other servers for processing. • Needed a mission-critical, high-performance platform • Needed to support major anticipated increases in trading volumes. • Wanted to bring order-handling time down to microseconds. • Need fast time to market. • Decreases latency by 83 percent, to 340 microseconds • Delivers 100 percent uptime to date • Reduces time to market by 50 percent • Saves more than U.S.$1 million in hardware cost http://www.microsoft.com/casestudies/Microsoft-Visual-C/Direct-Edge/Stock-Exchange-Chooses-Windows-over-Linux-Reduces-Latency-by-83-Percent/4000008758

  28. “Ours is a fiercely competitive market and the combined T24 and SQL Server 2008 platform helps us to attract and retain members by providing expert financial advice.” • – Fred Cook, CIO NSCU banks on deeper business insight with IT help from Microsoft and TEMENOS T24 • Deployed an IT platform based on Microsoft SQL Server® 2008. • Combined with TEMENOS T24, NSCU has improved the way it manages business and customer data and forecasts trends for a competitive edge. • Business Need • Business intelligence & reporting • Business critical • Mission critical • Wanted to unify information and gain a more integrated view of its member base • Easier database management • Enhanced data security • Improved customer service http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2008-Enterprise/North-Shore-Credit-Union/NSCU-banks-on-deeper-business-insight-with-IT-help-from-Microsoft-and-TEMENOS-T24/4000006663

  29. Manufacturing Industry: ISV Partner Opportunity 1 Deliver Required 9’s at Right Price 2 • Deploy Massive Data Warehouse Expand BI to More Users & Revolutionize BI 3 Transform Data Quality Management 4 5 Develop Hybrid Apps

  30. 1. Required 9’s at Right Price Manufacturing Increase Tier-1 penetration with mission critical apps via enterprise consulting service offerings Deliver the 9’s needed – at the right price and with greater uptime Provide improved scalability for tier-1 solutions • Deliver accelerated performance track record with trusted reliability A A A • TPC-E and TPC-H performance benchmarks - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB* • Column store index - significantly boost query performance by ~100x • SQL Server AlwaysOn- supreme up-time with multi-database failover and read only intent • Windows Server Core- reduce downtime related to OS patching by 50-60% • Partitioned tables - higher scale with up to 15K Partitions for very large databases • Full-Text Search- offers serious performance and scale advances SQL Server Denali allows you to deliver the required 9’s at less than 1/3 cost * Benchmark test results on SQL Server 2008 R2

  31. 2. Deploy Massive Data Warehousing Manufacturing • Scale-up your offerings to Tier-1 data warehouse with complete solutions Minimize risks and drive faster time to solutions with appliances (5 - 80 TB) Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB) Deliver blazing-fast query performance for large-scale data warehousing (Any size) • Parallel Data Warehouse (PDW) - scale to 100s of TB while maintaining high performance • New Column store index - significantly boosts query performance • Partitioned tables - scale to 15,000 partitions • Fast Track configurations & appliances -high performance, and scale to 80TB • Reference architectures Significantly boosts query performance ~100x for star join or similar queries

  32. 3. Expand BI to More Users & Revolutionize BI Manufacturing Increase services revenue through expansion and empowerment of BI user base Expand reporting capabilities to all information workers Enable innovative self-service BI offerings for business decision makers Deliver BI data on any device, anywhere for executive decision makers • Crescent - rapid data exploration & visualization • BI Semantic Model - unify existing data sources with Microsoft SharePoint and Excel • OData- control multiple user experiences across the web, devices, and desktop • Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) • PowerPivot - managed self-service analytics • Extended OLAP and cubesreporting - deliver send-to-end BI 32% of Excel users are comfortable using Excel for “advanced analysis”

  33. 4. Transform Data Quality Management Manufacturing Extend your portfolio with new data quality tools and data integration capabilities Reduce costs for tracking data dependencies and impact analysis • Ensure data confidence through data integration & management Provide tools to help build improved data quality knowledge bases • Enhanced Master Data Services (MDS) - Create, maintain, store, & access MDS • Improved Integration Services (SSIS)- reliably & efficientlydeliver consistent data • Data Lineage - Explore data dependencies in business applications • Data Quality Services -Improve data quality and ease data management Built-in powerful data quality management and data integration tools

  34. Manufacturing 5. Develop Hybrid Apps • Develop, deploy, and integrate hybrid applications from on-premises to public cloud Expand your existing solutions across private and public cloud • Provide your customers with break free on-demand scale and flexibility Benefit from cost savings by developing with hybrid applications • Same development tools, frameworks and T-SQL based model • SQL Server Management Studio - manage with a single console across private cloud and public cloud • Common architecture- spanning traditional servers, appliances, and the cloud • Self-service provisioning & usage metering • “Juneau” - integrated development tools across on-premises and public cloud • SQL Azure DataSync - provide bi-directional data synchronization Develop solutions once—deploy anywhere!

  35. See why Industry Leaders in Financial Services choose SQL Server Customers: Solution Areas: Partners: • Product Lifecycle Management • Manufacturing Operations • Supply Chain Visibility & Collaboration • Regulatory Compliance & Controls

  36. “Certifying SQL Server 2008 was important to us because more and more of our customers want to deploy our PLM solution on the Microsoft Application Platform.” – Christian Kelley, VP, Siemens PLM Software Siemens PLM Software Validated to Easily Support 5,000 Users with SQL Server 2008 • Conducted heavy-load tests of Teamcenter running on SQL Server 2008 Enterprise and the Windows Server 2008. • Found a number of benefits to deploying on SQL Server 2008 running on Quad-Core Intel Xeon processors. • Faster Response Rate • High Concurrency for Scalability • CPU and RAM Savings • Compression • Low TCO • PLM Software scales to 5,000 concurrent users and gains 50 percent compression for database files. • Nearly 4 million licensed seats of Teamcenter at 47,000 customers worldwide. http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000001487

  37. Retail Industry: ISV Partner Opportunity 1 Deliver Required 9’sat Right Price Expand BI to More Users &Revolutionize BI 2 3 • Deploy Massive Data Warehouse 4 Extend Data Anywhere 5 Enhance Developer Productivity

  38. 1. Required 9’s at Right Price Retail Industry Increase Tier-1 penetration with mission critical apps via enterprise consulting service offerings Deliver the 9’s needed – at the right price and with greater uptime Provide improved scalability for tier-1 solutions • Deliver accelerated performance track record with trusted reliability A A A • SQL Server AlwaysOn- supreme up-time with multi-database failover and read only intent • Windows Server Core- reduce downtime related to OS patching by 50-60% • TPC-E and TPC-H performance benchmarks - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB* • Column store index- significantly boost query performance by ~100x • Partitioned tables - higher scale with up to 15K Partitions for very large databases • Full-Text Search- offers improved performance and scale advances SQL Server Denali allows you to deliver the required 9’s at less than 1/3 cost * Benchmark test results on SQL Server 2008 R2

  39. 2. Deploy Massive Data Warehousing Retail Industry • Scale-up your offerings to Tier-1 data warehouse with complete solutions Minimize risks and drive faster time to solutions with appliances (5 - 80 TB) Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB) Deliver blazing-fast query performance for large-scale data warehousing (Any size) • Parallel Data Warehouse (PDW) - scale to 100s of TB while maintaining high performance • New Column store index - significantly boosts query performance • Partitioned tables - scale to 15,000 partitions • Fast Track configurations & appliances -high performance, and scale to 80TB • Reference architectures Significantly boosts query performance~100x for star join or similar queries

  40. 3. Expand BI to More Users & Revolutionize BI Retail Industry Increase services revenue through expansion and empowerment of BI user base Expand reporting capabilities to all information workers Enable innovative self-service BI offerings for business decision makers Deliver BI data on any device, anywhere for executive decision makers • Crescent - rapid data exploration & visualization • BI Semantic Model - unify existing data sources with SharePoint and Excel • OData - control multiple user experiences across the web, devices, and desktop • Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) • PowerPivot - managed self-service analytics • Extended OLAP and cubesreporting - deliver send-to-end BI 32% of Excel users are comfortable using Excel for “advanced analysis”

  41. 4. Extend Data Anywhere Retail Industry • Expand your business by extending the reach of data anywhere across server and/or cloud Extend solutions with structured/unstructured data across heterogeneous environments • Enable new scenarios across datacenter and cloud Integrate public and private datasets to create new applications 11001010010100101001110101100101001 11001010010100101001110101100101001 11001010010100101001110101100101001 • SQL Azure DataSync - provide bi-directional data synchronization • OData - Provide a consistent and open data-feed to power multiple user experiences • Manage and extend data including XML data, Windows files, and spatial information. • FileTable for increased data storage flexibility • Windows Azure DataMarket - publish data for purchase and consumption by other entities Comprehensive cloud solutions enable you to harness the full power of the cloud

  42. 5. Developer Productivity Retail Industry Leverage existing developer tools to improve time to solution & increase margins Provide greater interoperability and new capabilities Develop and manage efficiently at scale with a single set of tools Achieve faster time to solution with productive testing • “Juneau” – leverage new developer tools for an integrated development experience • SQL Server Management Studio- deploy and manage assets across platforms • APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) - extend heterogeneous environments by connecting to SQL Server and SQL Azure applications • ReplXEvent- enables Microsoft CSS to perform remote troubleshooting and log collection more efficiently SQL Server Developers are 10x times more productive

  43. See why Industry Leaders in Financial Services choose SQL Server Customers: Solution Areas: Partners: • Business Insight • Digital Marketing • Retail ERP/SCM • Store System • Supply Chain Visibility & Collaboration • Innovation Management • Knowledge Management

  44. “Certifying SQL Server 2008 was important to us because more and more of our customers want to deploy our PLM solution on the Microsoft Application Platform.” – Christian Kelley, VP, Siemens PLM Software Siemens PLM Software Validated to Easily Support 5,000 Users with SQL Server 2008 • Runs weekly sales reports in 3 hours instead of 14 . • Reduced monthly technology costs by U.S.$50,000. • The company also has new tools for business analysis and forecasting. • Business Needs: • Data Management • Business Intelligence and Reporting • Needed faster data reporting and new analysis capabilities. • Switched from an IBM-based business intelligence system to a solution based on Microsoft SQL Server 2008 built on HP technology platform. http://www.microsoft.com/casestudies/Microsoft-Office-SharePoint-Server-2007/Stein-Mart/Department-Store-Chain-Speeds-Reporting-Saves-600-000-a-Year-in-Technology-Costs/4000007013Steinmart

  45. Key Resources

  46. Enable • Plan • Create Demand • Sell • Deploy Call-to-Action • Plan • Download SQL Server CTP3 (www.microsoft.com/sqlserver) • Enable • Find training opportunities on Microsoft Partner Network (MPN) to help you build your practice and solutions • Drive awareness and build demand for your Data Platform and BI solutions • Enroll in SQL Solution Incentive Services Program • Reduce customer acquisition costs and develop new business opportunities by becoming a SQL Server Deployment Planning Services (DPS) provider

  47. Appendix

  48. What’s new with SQL Server Denali • The Cloud Ready Platform delivering: • Mission critical confidence • Breakthrough insight • Cloud on your terms Code-named “Denali” • Enable mission critical availability and performance environments at low TCO • The 9’s you need with AlwaysOn • Blazing-fast query performance with Project "Apollo“ • Unlock new insights with pervasive data discovery across the organization • Rapid data discovery via Project "Crescent" and PowerPivot • Credible, consistent data via BI Semantic Model and Data Quality Services • Create and scale business solutions fast, on your terms, from server to private or public cloud • Scale on demand from devices to datacenter to cloud • Write applications once, run most anywhere with Project "Juneau” Comprehensive, integrated data management and business intelligence (BI) Comprehensive data platform solution for the enterprise Solid offering for departmental and mid-market IT and enhanced enterprise data platform Serving basic database needs with enhanced data platform support:

  49. SQL Server Denali Highlights Security & Manageability High Availability Scalability & Performance Web & Breadth EIM Business Intelligence Beyond Relational SQL Server AlwaysOn Up to 15K Partitions/Table User-Defined Server Roles Microsoft Project “Juneau” PHP Driver Unified Semantic Model Data Lineage Reliable, IntegratedFailoverDetection Fast FILESTEAM Contained Database Authentication Win32 Access to Database files Local DB Runtime Crescent Impact Analysis In-memory BI for corporate Application Centric Failover Win32 Access to Database files Database Replay FileTable UTF-16 SSIS Server Multiple Secondaries Fast Full Text Search Audit Enhancements Semantic Search Platform Paging for result sets Alerting Data Quality Readable Secondaries Fast Spatial Performance Management Pack for High Availability Full Globe Spatial Support JDBC 4.0 driver Sysprep for AS Enhanced MDS Online Operations DBC & OLTP Appliances/RAs Backup Secondaries DAC Enhancements Support for ARM processors PowerPivot Enhancements HA for StreamInsight SSMS Enhancements ODBC for Linux Reporting as SharePoint Shared Service Windows Server Core Support Default Schema for Windows Group Hybrid Applications with SQL Azure

  50. Proven Mission Critical Database Platform GISV Partner Benchmark and Optimization 500 Collaborative (5000 concurrent) User benchmark published on SQL Server 2008 R2 700 MES transactions/second benchmark completed beating previous benchmark of 150 MES/sec. • Windchill PLM Benchmark shows performance better than Oracle by 10% Benchmark completed and show Infor Baan scaled to 104,000 users on HP DL 980 G7

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