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E-Business Transformation: What’s Next. Dr. Asya Rudkovskaya Managing Director Emerging Markets February 25 th , 2008, Israel. Agenda. E-business and Globalization. From Web 1.0 to Web 2.0 and beyond. Business Architecture. Innovation with Connectivity. Best Practices & Lessons Learned.
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E-Business Transformation: What’s Next Dr. Asya Rudkovskaya Managing Director Emerging Markets February 25th, 2008, Israel
Agenda E-business and Globalization From Web 1.0 to Web 2.0 and beyond Business Architecture Innovation with Connectivity Best Practices & Lessons Learned
Globalisation 4.0 (2006-beyond) Globalisation 1.0 (started 100’s of years ago) Globalisation 3.0 (1990’s) Globalisation 2.0 (1980’s) Global R&D Global Manufacturing Globalisation of the corporate brain: co-creation & talent Trade Evolution of E-Business = Globalization
The Future: Connecting People NETWORK • PEOPLE • 300,000+ users • 10,000+web services
The Future: Connecting Devices • DEVICES • 1 million IP devices • RFID, sensors, etc. NETWORK
The Future: Connecting Places NETWORK • PLACES • Connect anywhere • Always on
Cisco Future: Pervasive Connectivity Extended Internet Extended Enterprise NETWORK Extended Mobility
Experiences Service Goods Commodities Customer Experience is creating the next evolution of E-business Economic Value Pricing Pine & Gilmore, 1999
Passive consumers, subscription content Mass production, mass marketing, mass advertising Parallel channels Supply chains based on historical data Command & Control business models Transactions Peer production, co-creation, clip culture Personalised products, niche marketing, dynamic advertising Cross channel content; mobile to web, TV to Mobile, IPTV Consumer driven supply chains Collaborative Virtual business models Interactions Application Innovation: From Web 1.0 to Web 2.0 1.0
HR SALES ERP E-SALES MANUFACTURING FINANCE CORE IPT STORAGE BUSINESS PROCESSES E-LEARNING SUPPLY CHAIN MGMT APPLICATIONS AND SERVICES WIRELESS SECURITY NETWORKED INFRASTRUCTURE Business Architecture
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES HR SALES ERP E-SALES MANUFACTURING FINANCE CORE IPT STORAGE BUSINESS PROCESSES E-LEARNING SUPPLY CHAIN MGMT APPLICATIONS AND SERVICES WIRELESS SECURITY NETWORKED INFRASTRUCTURE ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Business Architecture
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Business Architecture X Enterprise PRODUCTIVITY PLANE X Functional Function Department Task Experts Office Managers Home Employees Partner Customer Guests Devices Mobile
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Business Architecture : Balance UNCOORDINATED INVESTMENTS LEAD TO IMBALANCE
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES 3 2 1 ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Business Architecture : Sequence
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES HYPER-INTEGRATION ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Business Architecture: Hyper-Integration Increased Revenues, Decreased Costs, Better Agility & Quality
SALES HR • Client-funded model • Self-service approach MANUFACTURING FINANCE BUSINESS PROCESSES Achieved Rev/Emp of $650K Experts Office Managers Home Employees Partner • Single ERP • Self-service applications • Every office connected • Converged IP network Department Task ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Cisco Early Boom: Grow Faster
SALES HR MANUFACTURING FINANCE • Scale for new markets BUSINESS PROCESSES Increased Rev/Emp to over $700K Experts Office Managers Home Employees Partner • Every employee home connected to company Intranet Department Task • Connect partner ERP systems directly to Cisco ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Cisco Late Boom: Enter New Markets
Out-tasking • Business Councils + Business Process Initiatives (BPOC) SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES Generated pre-tax profit of over $1B/Q Experts Office Managers Home • Improve customer data and reporting quality • Renew ERP foundation for future web-services • Work anywhere with IP-Telephony + Wireless • Consolidate telephony and storage resources Employees Partner Department Task ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Cisco Recovery: Realign Resources X-functional Function Guests
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES Target: $1M per employee WORLD’S MOSTPRODUCTIVETECH EMPLOYEES ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Cisco Buildout: Growth and Profitability
rkuppens@cisco.com A whole new level of Interaction: TelePresence
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Hyper-Integration Governance Data Integrity Technology Roadmap
SALES HR MANUFACTURING FINANCE BUSINESS PROCESSES HR SALES ERP E-SALES MANUFACTURING FINANCE CORE IPT STORAGE BUSINESS PROCESSES E-LEARNING SUPPLY CHAIN MGMT APPLICATIONS AND SERVICES WIRELESS SECURITY NETWORKED INFRASTRUCTURE ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Is Your Business Architecture Ready?
Waves of E-Business Transformation Wave 1 E-Commerce Employee Self-Service Customer Care Support Wave 2 Virtual ManufacturingVirtual Close Wave 3 E-Sales E-Learning E-Hub E-Engineering & SCM Wave 4 Web 2.0 and beyond…
SALES HR • Separate purchasing • Diverse product devt MANUFACTURING FINANCE BUSINESS PROCESSES • Limited online HR • Basic web apps • No enterprise interconnectivity ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE HYPER-INTEGRATION Case Study: Automotive Challenge Department Office Experts
SALES HR • Global procurement • Design cycle halved • New products up MANUFACTURING FINANCE BUSINESS PROCESSES • 300k workers online • E-learning, e-HR • E-meetings, chat • IP comms pilots • IP video pilots ERP E-SALES STORAGE IPT CORE SUPPLY CHAIN MGMT E-LEARNING SECURITY WIRELESS APPLICATIONSAND SERVICES NETWORKEDINFRASTRUCTURE Case Study: Automotive Gains Function Partner Managers
Virtualization underway… Balances Services with Resources Storage Pool Services Virtualization Resources Virtualization RDMA Services AvailableEverywhere, Always Processor Pool