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Navigating the Future of Mobile Marketing: How to create meaningful consumer engagement that drives brand loyalty and

Navigating the Future of Mobile Marketing: How to create meaningful consumer engagement that drives brand loyalty and results Patricia Clark, VP of Sales & Sponsorships. The Evolution. Work with the Experts. Experts in App Publishing. Highly Scalable, Multi-Screen Publishing Platform.

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Navigating the Future of Mobile Marketing: How to create meaningful consumer engagement that drives brand loyalty and

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  1. Navigating the Future of Mobile Marketing: How to create meaningful consumer engagement that drives brand loyalty and results Patricia Clark, VP of Sales & Sponsorships

  2. The Evolution

  3. Work with the Experts Experts in App Publishing Highly Scalable, Multi-Screen Publishing Platform Leaders in Brand Integration Synchronized Multi-Screen Brand Integrated Experiences

  4. Premium Rich Media Ad Network Multi-Screen App Access - 60+Top-tier Apps or expand your reach with our extended network of thousands of apps - Developed in Multiple Platforms - 12Apps in the Top 10 of their Categories - 10in the Top 5 Rich Media Ad Network -1.5M+ Unique users on our premium network or access our extended network of 200M+ -102M+ Ad impressions on our premium network or access our extended network of 40B+ - Monthly Average of 69+Page Views per Unique User - 29+Minutes of Use / visitor

  5. Zumobi’s goal is to create premium in-app advertising that goes far beyond standard mobile banners… …and create the next generation of mobile brand advertising. We call this approach…

  6. Core Brand Understanding Chevy Technology Series Integrated Content Experience ParticipatoryMedia American Express Sync Enhanced Social Media Interaction Deep Engagement Mustang SN Battle Vote | Follow | Download | Configure Take Action Action Driver Units Save the Date | Drop a Hint | Find a Dealer

  7. Chevy Buff Mobile Content Experience Paso Doble Expandable ZBi Footprint: Save-to-Homescreen Ad Center Stage Homescreen

  8. Core Brand Understanding Chevy Technology Series Integrated Content Experience ParticipatoryMedia American Express Sync Enhanced Social Media Interaction Deep Engagement Mustang SN Battle Vote | Follow | Download | Configure Take Action Action Driver Units Save the Date | Drop a Hint | Find a Dealer

  9. How do you tell the story of the American Express Membership Effectvia mobile advertising? Through an immersive panorama, leveraging the new ZBi platform, designed for personalization, participation, and rewards…

  10. Integrated Brand Placements Multiple Creatives | App-Specific Placements | Frequency-capping | Auto-Expanding Far more than generic banners, ZBi’s interactive rich media ad units capture the user’s attention through design and motion to seamlessly integrate with app content

  11. The Panorama The ZBi user destination for this campaign was a highly-personalized panoramic snapshot of the cardholder, created by them in just 20-30 seconds…

  12. Center Stage Touching any of the American Express creative units will bring the user directly into a highly-usable ‘Front Door’, inviting the user to watch a video, or engage further… Or engage further to createyour personalized panorama… Quickly watch a video about American Express Sync…

  13. Center Stage Two Quick Personalization Questions […which the user can skip] JOHN JOHN LONGWOOD LONGWOOD

  14. Center Stage These selections represent the four most popular categories of card use…

  15. Photo UGC For the first time ever, the ad allows the user to access their phone’s camera rolland upload their own photos to create a highly-personal brand experience This unique feature utilizes ZBi’s HTML/Native interoperability for Android and iOS.Photo UGC upload is supported on any all apps powered by ZBi

  16. The Panorama In just three seconds, the user’s personalized panorama is created…

  17. The Experience We’ve chosen a photo for you, based on your selections. …or, feel free to upload another of your own! Learn how to sync your card for local offers. Your Name Your Town ZBi’s unique One Touch Social feature knows that the user has already logged-in to Twitter/Facebook in-app. Touch the button and you’re following the brand. Very fast. Very cool! ..and get started, right on the panorama. Remember this Photo? You took it!

  18. “We are thrilled to be tapping into Zumobi’s incredible creativity and expertise in developing innovative mobile ads that make full use of smartphones’ native capabilities across their Zumobi Brand Integration (ZBi) ad platform. They are enabling us to truly bring The Membership Effect campaign to life by creating a highly interactive and personalized brand experience for Cardmembers.” Louis Paskalis Vice President of Global Media, Content Development and Mobile Marketing at American Express

  19. Core Brand Understanding Chevy Technology Series Integrated Content Experience ParticipatoryMedia American Express Sync Enhanced Social Media Interaction Deep Engagement Mustang SN Battle Vote | Follow | Download | Configure Take Action Action Driver Units Save the Date | Drop a Hint | Find a Dealer

  20. Ford Mustang “Battle of the Week” Wide array of ZBi in-app units 6 week campaign…New battle every week! Vote for your favorite car

  21. Core Brand Understanding Chevy Technology Series Integrated Content Experience ParticipatoryMedia American Express Sync Enhanced Social Media Interaction Deep Engagement Mustang SN Battle Vote | Follow | Download | Configure Take Action Action Driver Units Save the Date | Drop a Hint | Find a Dealer

  22. INTRODUCES ACTION DRIVERS Holiday 2012 ZBi's NEW Holiday Action Drivers do just that… drive consumer purchase and intent during the lucrative holiday home stretch. Zumobi's award winning creative and technical teams can help you extend and scale your current holiday campaigns into mobile or generate brand new ways to drive consumer purchases. Drop a Hint 1 Save the Date2 Gift Concierge 3

  23. Drop a Hint Send a text or email Recipient's phone Exclusive Auto-Expanding [Rich Media enabled] FEATURES • PURCHASE - An innovative way to help Santa by enabling consumers to send their loved ones a text or e-mail with a hint to purchase the gift they truly crave • SCALE - Engage your brand with your consumers AND all their loved ones.  More the Merry'er! Action Driver Banner Placement [Rich Media enabled] Drop a Hint 1 Save the Date2 Gift Concierge 3

  24. Save the Date Integration with Calendar Booked! Reminder set! Exclusive Auto-Expanding [Rich Media enabled] FEATURES • PURCHASE  - Consumer's will never miss a purchase opportunity at your big sale, movie premiere or special event as their calendar is marked with your special date • SCALE - This is an opportunity to continually engage with your consumers as they… • Save your special date • Browse their calendars • Receive event reminders Action Driver Banner Placement [Rich Media enabled] Save the Date2 Drop a Hint 1 Gift Concierge 3

  25. Gift Concierge Send a text or email Recipient's phone Exclusive Auto-Expanding [Rich Media enabled] FEATURES • PURCHASE - Getting a consumer to purchase directly from a mobile ad is a challenge, but ZBi has a solution.  Our Gift Concierge helps consumer's purchase the perfect present while within a mobile ad • SCALE - Engage with consumers providing them the opportunity to find your retail location or visit your store online and purchase directly from the ad Action Driver Banner Placement [Rich Media enabled] Gift Concierge 3 Drop a Hint 1 Save the Date2

  26. Amplify Your Buy with Endless Opportunities to Scale Reach Channels Premium Media Brands Centralized Media Buying Creative Development Campaign Management Effective Optimization Consolidated Metrics Reporting

  27. Top Brands Choose Zumobi Automotive CPG Retail Tech Finance Entertainment

  28. Stay Connected Patricia Clark Patricia.Clark@Zumobi.com 646.216.2088 www.Zumobi.com

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