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Media Guidance FEMA Policy and Procedures for Working with the Media During Disasters

Media Guidance FEMA Policy and Procedures for Working with the Media During Disasters. Committed to Building Strong Media Relationships. Relationships are built on transparency, responsiveness, and credibility. Daily engagement with federal, state and local partners.

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Media Guidance FEMA Policy and Procedures for Working with the Media During Disasters

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  1. Media GuidanceFEMA Policy and Procedures for Working with the Media During Disasters

  2. Committed to Building Strong Media Relationships • Relationships are built on transparency, responsiveness, and credibility. • Daily engagement with federal, state and local partners. • Media interest is an opportunity • Providing information to affected communities • FEMA employees are the agency’s best ambassadors. • FEMA’s reputation is based on that of it employees.

  3. Media Guidance • Agency-established guidance on working with the media issued • Guidance established by memo from FEMA Director Paulison sent on August 24, 2006 • Guidance consistent with the National Response Plan and the Emergency Support Function 15 SOP

  4. Talking to the Media: What Are the Rules? • FEMA employees authorized to speak to the media, within the scope of their assigned duties and responsibilities • If you own it or are responsible for it, you can talk about it • Guidance allows for proactive response to and education of the media

  5. Staying In Your Lane • Be straightforward and factual • Avoid speculation and opinions beyond your area of responsibility • If you don’t know – say so • Private information should not be released • Always be professional • When you’ve made your point, stop talking

  6. Know When to Refer to Public Affairs • Importance of accurate information • Referring inquiries to Public Affairs • FEMA, state, local and other federal agency partners • Types of questions/inquiries to be referred • Leadership decisions • Controversial subjects • Costs • Extent of damage • Timelines • Etc.

  7. Some Things to Remember • Get reporter’s name and contact info – and report it back to the Public Affairs office • Only provide information within your area of expertise – refer all other questions to Public Affairs • Always keep the Public Affairs number and Talking to the Media pocket guide handy • Be professional, factual and stay in your lane

  8. Summary Practiceexplaining who you are, what you do, and how your job helps people Preparebefore you do a media interview Learn what not to do Keep control of the interviewby learning transitional phrases

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