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February 29, 2012 Discussion

February 29, 2012 Discussion. Challenges. Name sounds like competition Confusing for consumer now and through transition Consumer perception of change (facelift for today’s times vs. complete overhaul) Too limiting Too long Bad acronyms Not flexible

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February 29, 2012 Discussion

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  1. February 29, 2012 Discussion

  2. Challenges • Name sounds like competition • Confusing for consumer now and through transition • Consumer perception of change (facelift for today’s times vs. complete overhaul) • Too limiting • Too long • Bad acronyms • Not flexible • Current domain: unitedmethodistcu.com • Umfcu.org • Umethodist.com • Ummcu.com

  3. Two Paths • Facelift that reflects inclusiveness, builds on the current domain ranking, creates a fresh focus/look • Complete change that totally differentiates this credit union from the rest

  4. In 2011 11 credit unions included the word “Community”: Arlington Community, Champion Community, Community Driven, MemberfocusCommmunity, My Community, NMTW Community, Prestige Community, Total Community, Valley One Community and Vue Community

  5. In 2011 • 7 reduced their names to acronyms: CEFCU, CSE, MaPS, MCT, ME/CU, NMTWandUSE • 7 coined names: Altana, Aventa, Cinfed, Genisys, Meritrust, TruStoneand VueCommunity • 3 used the number “one”: Alabama One, Metro 1 and Valley One Community. • 2 credit unions used alphanumeric constructions: Med5 and Metro 1

  6. Your Name Should • Reflect something phonetically interesting and/or thematically appropriate • Lend itself to a URL that’s easy to recall or build on current success • Be Google friendly, i.e., likely to yield the correct result when paired with the term “credit union”

  7. Thematic Ideas…But… • Cross • Flame • Stone • Security • True • Grace • Wesley • Wesleyan • Rock • Connection • Providence • Grove • United • One • Bright • Open • Community

  8. To consider United Methodist Community Credit Union Serving the Connection Acronym: UMCCU Current domain: UnitedMethodistCU.com/.orgAlternate domain: UnitedMethodistCCU.orgAlternate domain: umccu.com/.org Sample Tied to Domain Grace Rock Credit Union Serving United Methodists Acronym: GRCU Domain? Sample NOT tied to Domain

  9. Current Ranking on Sample Terms

  10. Challenges • Name sounds like competition • Confusing for consumer • Consumer perception of change (facelift for today’s times vs. complete overhaul) • Too limiting • Too long • Bad acronyms • Not flexible • Current domain: unitedmethodistcu.com • Umfcu.org • Umethodist.com • Ummcu.com

  11. Update or Change Update Name, Logo, Colors, Font, Tag Line, Updated Literature/Look/Feel, Alternate domains Change New name, Logo, Domains for branding, Tag Line, Literature/Look/Feel, Font

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