Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

1. Kay's Idiot’s Guide to: Blogging…… Kay Hayden 13th December 2011 khayden@lincoln.ac.uk

2. Nursing at Lincoln is Brilliant! • We need to be telling the world just how good it is……. • How innovative it is • How different it is • But don’t just take my word for it…. The University of Lincoln - “One of the country’s most modern and attractive campuses”.(Times Student Guide)

4. Are we missing a trick? On-line Nursing Alumni Network • help our graduates keep in touch with the school and each other • reflect the realities of life after graduation • involve students, staff and employers as storytellers and commenter’s

5. Why Bother? Picture: Net Strategies 2011

6. Dr. Shine Dyer (pediatric endocrinologist) • Started texting her teenage patients to remind them to check their blood sugar and then used her research training to document better long-term blood sugar control after her texting campaign began. • After a while she asked her teens for feedback and in passing asked them if they thought she “was a cool doctor” for texting them. • They were unimpressed……This is what they expect in terms of communication.

7. Picture: Umpf 2011)

8. Mobile phone internet connections (ONS 2011)

9. When was the last time you looked at The Student Room? “had an interview there for a nursing course today. Think it went quite well” “I hear Lincoln has a pretty good nursing course.” “Lincoln doesn't get enough credit.”

10. The Student Room • The UK’s largest student web community • 26 million page views and 2.8 million unique users each month. (internet advertising bureau 2011) • Almost 900k Members • Nearly 35m Posts • 1.7m Threads • Members are predominantly young people aged 14-20+ who offer support and advice to each other via forums on subjects ranging from education and careers to health, music and relationships.

11. JamesSmith220191: hey, just got back from Lincolns open day and the lecture about nursing said that there course specifically i aimed at community nursing not hospital based nursing. Does anyone know of any more unis that orientate there course towards the community setting not hospital. DaveyJones: community nursing has to be part of all nursing courses, but its really easy and simple. I am of the thought that it doesnt require a community orientated course. JamesSmith220191: Lincoln runs over 2/3 of the course in the community setting and emphasised the fact that they where churning out nurses that had the aim of specificaly going into community settings. Assmaster: Lincoln's an awesome place, why would you want to go anywhere else?! Subcutaneous: lol it sounds like that was a PG course you were looking at! need to be a trained nurse first JamesSmith220191: Im not sure lol it was just labled as Bsc Adult Nursing and was the only nursing talk today :s Subcutaneous: Oh, yeah thats most degrees..yeah totally normal, nothing new or special Lasttoiletroll: Hiya Essex Uni's (Southend campus) adult nursing course might be of interest: http://www.essex.ac.uk/news/event.aspx?e_id=203 http://www.essex.ac.uk/coursefinder/...ourse=BSC+B740

12. Lincoln School of Health & Social Care Lincoln School of Media

13. Nursing Audio Production

14. LSM Alumni Network“Linking graduates and friends of the Lincoln School of Media”

15. Example story

16. Twitter

17. “Don’t do anything stupid” (BBC News Social Media Guidance 2011)

18. Help is at hand… • Lincoln University has its own onsite Alumni Consultant • Experienced blogger • Funded by the University

19. Suggested Next Steps… • Liaise with Alumni Consultant - to set up the blog • Need one or two Alumni stories • Network would develop organically - to the benefit of all