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NEUROMARKETING

NEUROMARKETING. By Patrick Renvoise ´ & Christophe Morin. You know when you have a gut feeling that something is right for you Can you imagine giving a presentation that give all the prospects a gut feeling that your services or product are just right for them?. Pay Attention.

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NEUROMARKETING

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  1. NEUROMARKETING By Patrick Renvoise´ & Christophe Morin

  2. You know when you have a gut feeling that something is right for you Can you imagine giving a presentation that give all the prospects a gut feeling that your services or product are just right for them?

  3. Pay Attention The slides ahead may change your life!

  4. The Brain The brain consists of 3 parts

  5. The Old Brain The old brain is a primitive organ

  6. light The Old Brain ight ood F F F F propagation

  7. The Only Six Stimuli That Speak To The Old Brain Self-Centered Contrast Tangible Input The Beginning and the End Visual Stimuli Emotion

  8. 1. Self-Centered

  9. 1. Self-Centered The old brain is completely self centered The old brain is centered on “ME” and has no patience for empathy for anything except its own well being and survival Your audience must hear what you can do for them before they will pay any attention to you.

  10. 2. Contrast

  11. 2. Contrast

  12. 2. Contrast The old brain is sensitive to clear contrast Before/After Risky/Safe Fast/Slow With/Without Make a quick risk-free decisions

  13. 3. Tangible Input

  14. 3. Tangible Input The old brain is not qualified to process the written word

  15. 3. Tangible Input The brain is scanning for familiar and friendly words

  16. 3. Tangible Input The curse of intelligence You do not want a prospect thinking about making a decision but acting on that decision

  17. 4. The Beginning and the End

  18. 4. The Beginning and the End

  19. 4. The Beginning and the End Strong BEGINNING and ENDING Beginning Middle End

  20. 4. The Beginning and the End Anticipation Dopamine Reward Center

  21. 5. Visual Stimuli

  22. 5. Visual Stimuli The old brain is visual 40X VS.

  23. 5. Visual Stimuli Hard wired to make a decision that are mostly based on visual input

  24. 6. Emotion

  25. 6. Emotion Sadness Anger Joy Surprise Fear Disgust

  26. Let’s play a game It’s Called NAME that PAIN

  27. Diagnose The Pain What is the root cause of the pain What is the Intensity of the Pain How Urgent is it to Alleviate the Pain Does the Prospect Acknowledge the Pain

  28. Differentiate Your Claims Your must be able to differentiate from you competition The differentiation must be a perceived value

  29. Demonstrate the Gain Financial Strategic Personal

  30. Deliver to the Old Brain • Grabbers • Mini Dramas • Wordplays • Rhetorical Questions • Props • Stories

  31. Deliver to the Old Brain Make it personal Contrast Specific-tangible Highlight the gain Make it visual Emotion Strong start/end

  32. Deliver to the Old Brain What do you think of the presentation? What do you plan to change in your marketing and selling process?

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