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BRAIN-BASED GIVING Neuromarketing and Fundraising Erin Cook

BRAIN-BASED GIVING Neuromarketing and Fundraising Erin Cook. PREMOTOR CORTEX. PARIETAL CORTEX. Giancomo Rizzolatti discovered neurons in 1992. Yawn. SUPERIOR TEMPORAL SULCUS. Nails on a chalkboard. Sucking on a lemon. Tell a story.

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BRAIN-BASED GIVING Neuromarketing and Fundraising Erin Cook

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  1. BRAIN-BASED GIVING Neuromarketing and Fundraising Erin Cook

  2. PREMOTOR CORTEX

  3. PARIETAL CORTEX

  4. GiancomoRizzolattidiscovered neurons in 1992

  5. Yawn.

  6. SUPERIOR TEMPORAL SULCUS

  7. Nails on a chalkboard.Sucking on a lemon.

  8. Tell a story

  9. “Use your customer’s desire to connect with each other by offering them chances to see and feel things as others experience them.” -Dr. A. K. Pradeep

  10. PARIETAL CORTEX

  11. RETROSPLENIAL CORTEX

  12. CEREBELLUM

  13. AMYGDALA

  14. DON’T USE DON’T

  15. Don’t Forget

  16. Forget

  17. NEUROMARKETING

  18. NEUROMARKETING SHOULD WE?

  19. Sources • Simon Houpt. Neuromarketing Comes Out of the Shadows. Adhocracy, The Globe and Mail, published Thursday September 16th, 2010. http://www.theglobeandmail.com/report-on-business/industry-news/marketing/adhocracy/neuromarketing-comes-out-of-the-shadows/article1710689/ • If It’s Hard to Read, It’s Hard to Do. Hyunjin Song and Norbert Schwarz. Association for Psychological Science, Volume 19-Number 10, 2008. http://sitemaker.umich.edu/norbert.schwarz/files/08_ps_song___schwarz_effort.pdf • Martin Lindstrom. Buy-ology: Truth and Lies About Why We Buy. Broadway Books, New York. 2008. • Pradeep, Dr. A.K. The Buying Brain: Secrets for Selling to the Subconscious Mind. John Wiley and Sons, New Jersey. 2010. • Millward Brown Case Study, 2009. http://www.millwardbrown.com/Libraries/MB_Case_Studies_Downloads/MillwardBrown_CaseStudy_Neuroscience.sflb.ashx • Roger Dooley, author of NeuromarketingBlog. Webinar for Nonprofit 911, August 10, 2010. http://web.networkforgood.org/nonprofit-911-081010/ • Roger Dooley, October 4th, 2010. http://www.neurosciencemarketing.com/blog/articles/paper-vs-digital.htm Additional Reading:  • http://impactmax.wordpress.com/2009/05/26/giveology-does-neuromarketing-research-have-anything-to-teach-nonprofits/ • http://www.donorpowerblog.com/donor_power_blog/2007/06/it_takes_a_vill.html • http://www.psychologytoday.com/blog/the-moral-molecule/200911/the-science-generosity • http://money.cnn.com/2010/03/17/smallbusiness/neuromarketing/index.htm

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