MEMA Regional Forum 2012

1. MEMARegional Forum 2012 Amman, October 3rd , 2012

2. Agenda • GS1 Key 5 Top Priorities 2012-2015 • OGSM 2012/2013 Update • GS1 Key 5 Top Priorities 2012-2015 (Details) • Strengthen The Core • Become a Key Player in the Connected World (internet) • Winning and Engaging New Strategic Sectors • Step Change Brand Awareness • Continue Developing a World Class, Interdependent Organization • GS1 Management Board • The Consumer Goods Forum (CGF)

3. GS1 Key 5 Top Priorities2012-2015

4. Top 5 Priorities 2012/15 – MB Approved • Continue strengthening our Core: providing Excellent Service to our Core Strategic Sectors (Retail, Healthcare, and Transport & Logistics) by driving the GS1 System (AIDC, eCom, GDSN, and EPC) • Become a key player in the connected world (internet) by: • Business-to-Consumer (B2C) • Data Quality (DQ) • Visibility • Winning and engaging New Strategic Sectors • Step-change GS1 Brand Awareness by implementing the new Brand Architecture • Continue developing a world-class, interdependent organisation 4 Driving Momentum Together

5. GS1 2012/13 OGSMs

6. OGSM Q1 Update – Where-to-Play

7. OGSM Q1 Update – How-to-Win

8. GS1 Key 5 Top Priorities2012-2015

9. Top 5 Priorities 2012/15 – MB Approved • Continue strengthening our Core: providing Excellent Service to our Core Strategic Sectors (Retail, Healthcare, and Transport & Logistics) by driving the GS1 System (AIDC, eCom, GDSN, and EPC) • Become a key player in the connected world (internet) by: • Business-to-Consumer (B2C) • Data Quality (DQ) • Visibility • Winning and engaging New Strategic Sectors • Step-change GS1 Brand Awareness by implementing the new Brand Architecture • Continue developing a world-class, interdependent organisation 9 Driving Momentum Together

10. GS1 Key 5 Top Priorities: 1. Strengthening the Core

11. AIDC Data Carrier Strategy (2020)

12. AIDC Data Carrier AdoptionTrends Mature deployment for EAN/UPC, GS1-128, ITF14 Trending adoption of GS1 DataBar on Fresh Foods Trending adoption for GS1 DataMatrix in Healthcare Promotion of RFID in EAS applications Promotion of 2D for B2C Extended Packaging

13. Implementer’s View AIDC Data Carrier Adoption Today Mature Deployment / Early Deployment

14. AIDC Data Carrier AdoptionChallenges Management • Sunrise vs. Driving Adoption • Be aligned that GS1 cannot set sunrise dates for a carrier. GS1 can actively promote a carrier for an application but adoption is a mutual agreement of trading partners • Be aligned on new carriers and existing sunrise dates (e.g. DataBar in ‘14) • Common AIDC Investment Direction • Ensure MOs provide common AIDC investment advice to industry Research and Development • POS Technology Gap for FMCG • Resolve POS Technology Gap to provide “dynamic data” (expiry dates, serial numbers) in AIDC on all POS products

15. Bar Code Conformance

16. Bar Code Conformance • Objective • Complete 1D Test Center deployment in 12 MOs by December 2012 • Status • Approved: GS1 Starting and Managing GS1 Bar Code Verification Service Guideline • In eBallot: GS1 Bar Code Verification Process Guideline • Issues • None • Next Steps • Update Conformance Training Materials and Marketing/Communications • Draft AIDC Test Plan to analyze current Bar Code minimums (if too restrictive) • Complete 3rd Party Accreditation Proposal

17. GS1 Bar Code Conformance 3Y Plan 2013 2014 2012 Update Standards Accreditation Proposal Complete Guidelines Deploy 12 MOs 1D Conformance Training & Marketing Updates Verifiers Available Approve New Standards Accreditation Proposal Deploy 12 MOs Complete Guidelines 2D Conformance Training & Marketing Updates Validate Current Bar Code Minimum Specifications Draft Plan Complete testing & initiate Standards Updates Update Standards… Work in progress or planned Ratified standard or work finalized Work requested by MOs

18. eCom

19. GS1 eCom Update • Objective • Execute GS1 eCom Strategy • Progress • GS1 XML • eCom Major Release 3 – ratified and published • Support material published • GS1 XML Technical User Guide Release 3 • Standard Business Document Header (SBDH) Version 1.3 Technical Implementation Guide • Transport management implementation guide • Deployment projects launched with 6 MOs (see O2C update) • Issues • No current issues • Next Steps • EANCOM 2002 Edition 2012 (End 2012) • AS4 Protocol guideline & profile, incl. update of AS2 guide (2013) • XML3.1 incl. Intelligent Packaging (2012) and Warehousing (2013)

20. eCom implementation trends

21. Order-to-Cash Deployment • Objective • Increase GS1 eCom adoption in Order-to-Cash by providing MOs with best practices in local deployment • Progress • 6 MOs engaged in deployment phase (GS1 Belgium, Chili, Brazil, Italy, China, South Africa) • Regional training in Chile in May 2012 • Issues • None • Next Steps • On-going support to MOs in deployment phase (training, marketing plan, implementation support) • Regional training in China in Fall 2012

22. GDSN

23. GDSN Operations and Strategy Execution • Objective • Execute GDSN 2012 / 2013 OGSM • Progress • 10+ Million items registered(+21% over last year, FY start: July 1, 2011) • 24,610tradingpartnersregistered(+22% over last year, FY start: July 1, 2011) • 153 countries; 30 certifiedDPs • GPC: 8.71+ MillionGTINs in Global Registry coded with GPC (87%) • Country Expansion Programme for Healthcare – In Progress • Data Quality Strategy Renewal – In Progress • Issues • None at this time • Next Steps • Maintenance Release 5 and GPC – Deployment to Production October 2012 • Major Release and Certification Event (Modular Item) – Dates TBD via Network Deployment Strategy

24. EPCglobal Update

25. Objective Drive adoption of EPCglobal Standards, focusing on 2 key sectors (Apparel and T&L) Progress Extensive adoption of EPC in Apparel and General Merchandise driven by Wal-Mart Strong focus on Item-Level tagging at source (Re-)launch of Apparel, Fashion & Footwear User Group NFC Forum: MoU signed and in implementation phase EPC Board extension with 5 new Governors : GS1 Canada, Macy’s, Gerry Weber, DHL & C&A. EPC IP Subcommittee: Extensive work to re-examine Round Rock patents in the U.S. Patent and Trademark Office (PTO).  EPC Update (1/2)

26. GSMP

27. GSMP Update Merge of old GSMP and EPCglobal standard development processes completed New communication and educational materials available on-line (full transparency of project status to users and MOs) Start of GSMP Best In Class project to be completed in June 2013

28. GSMP Membershipas of 30 June 2012

29. GLN Registries Framework

30. GLN Registries Framework OGSM • GLN Registry Framework Pilot Project Report by March 2013 Progress Project will develop a global solution to connect all GLN (Global Location Number) registries to enable users the look up of GLN and basic party information from any other registry • Global Index data attributes have been Agreed • Pilot Global Index development - Completed • Pilot infrastructure has been Agreed • Phase 1 Pilot,Columbia, US – Completed • Other MOs welcome for pilot work through early December • Pilot Period / pilot activities complete by early December 2012

31. GLN Registry Pilot Input from GS1 US and GS1 Colombia

32. GLN Registries Interoperability PilotPhase 1 Pilot Purpose: • Prove interoperability of GLN Registries model using a Global Index Pilot Participants Profiles: • GS1 Colombia • 14,601 items in GLN Registry • Supporting the Retail, Manufacturer, Healthcare and other 23 sectors • GS1 US • 390,000items in GLN Registry • Supporting the Healthcare sector • On average 68 GLN additions and 62 GLN changes daily Pilot Criteria & Execution: • Use of existing standards; no standards development • Tested GLN attribute registration, modification, search query and response • All attributes were required to be registered and returned in GLN query responses

33. GLN Registries Phase 1 Pilot Pilot Findings Phase 1: • GS1 US and GS1 Colombia executed test plan twice during pilot week • Success in proving pilot model design; can interoperate GLN Registries using Global Index • Response times for pilot test cases within expected range Pilot Key Learnings: • Key Focus placed on searching against Global Index • Case Sensitivity will need to addressed with a broader group; should it be on or off? • International phone number format; Organization names, street, city, country etc.? • Data consistency is outside of the scope of this project; would be discussed as part of the production operations of this service Seeking additional Member Organization participation during Pilot Period

34. GLN Registries Next Steps Pilot • Execute additional pilot activity through December 2012 • Prepare Pilot Report in Q1 CY 2013 Production Technology • Within the GLN Registry Group • Determine which technical learnings will carry forward to production technical design • Formalize discussion of technical options for inclusion of MO issued GLNs within the GLN Registry Group Production Business Issues • Address within GLN Registry Group and escalate business decisions to GS1 GO LT and governance • Form GLN Registry Data Quality committee to develop best practices, education, communications and audit approach

35. MO Deployment Kits

36. MO Deployment Kits Solution Providers Order to Cash Bar Codes in Retail Building partnerships to enable GS1 Standards Implementations FreshFoods Food Traceability Transport Management

37. Contents • The MO Deployment Kits summarisethe experience and best practices from GS1 MOs worldwide, including • Market understanding • Surveys • Creating partnerships • Developing a marketing plan • Supporting users in the implementation phase • Measuring success • Marketing collateral (case studies reference documents) • Technical information • Training tools

38. MO Contributors and GO Owner

39. GS1 Key 5 Top Priorities: 2. Become a Key Player in the Connected World (internet)

40. GS1 Data Quality

41. DQ Preamble • The attached presentation aims to address the MB and GA request to make DQ a top priority for GS1 in coming next years. Therefore, the decisions made at the GA 2012 have been strengthened • Due to the new services (e.g. WCO, etc.) that will be based on existing GS1 registries (GEPIR, GLN MO Registries, etc.), the scope of the DQ proposal has been enlarged to include them

42. DQ: Objective and Scope Objective • Strive for achieving 100% data quality in all GS1 data Scope As this is a major undertaking, we will approach by phases. • Data • Internal: GEPIR and GLN • External: GDSN Data Pools and B2C Aggregators • Attributes • Product and Party information • Geographies • Primary focus on AC / G20 countries but open to other countries • Sectors • Consumer Goods and Healthcare

43. DQ Internal (MOs): DQ Objective & Plan Objective: Target 100% data quality in GEPIR and GLN Registries by end 2014 Plan • Develop Best Practices Protocol to clean and update GEPIR and GLN Registries (GO, March 2013) • Clean current data bases: • Develop Best practices to add/maintain data for GEPIR and GLN Registries (GO, June 2013) • Run annual DQ audits by external auditors Funding Use Global reserves to contribute to this project with a 5% discount on 2013 annual fee (to be paid to each participant MO after successful, external audited conclusion of the project within due date)

44. DQ External (Users): Background • Multiple Data Crunch reports have shown the low quality of B2B data. The B2C research also shows similar results • Most Large Enterprises (LE) are not ready to deliver directly quality data to their trading partners in the next 2-3 years. This represents major changes in their internal business processes and IT systems. They provide the data through complex, inaccurate and expensive alternative systems • Many LEs are sharing product data using the GDSN framework, that is growing year after year in products and companies • Most LE manufacturers have make clear that they want to provide their data at their own pace. Most LEs (manufacturers & retailers) have clearly stated that mandates to suppliers is not the right approach to get suppliers to join a DQ project • However, there is also an increasing number of non-GDSN data repositories that host product data used by LEs and SMEs, primarily, to: • Store basic product and label information for B2C purposes • Share Basic B2B information (weight and dimensions) for Shelf Planograms

45. DQ External (Users): Objectives & Plan (1 of 2) Objective: Strive for 100% data quality for B2B and B2C applications, in Consumer Goods and HC by 2015 (?) Plan • Execute DQ strategy agreed at GA 2012 • Leverage the current DQF, collateral and tools to: • Launch an aggressive awareness, education and marketing campaign to educate MOs and key stakeholders by training 90% of TCGF Board Companies on DQF • Drive alignment of DQ, B2C, GDSN to harmonize messaging • Enhance and extend all DQ materials by refreshing DQ training, website and collateral and case studies • Propose DQ Measure for TCGF Global Scorecard • Renew of the current DQ Strategy and DQF to support B2B2C (GDSN 12 / 12 OGSM) • Ask TCGF Board and HC LT companies to provide achievable dates to deliver this DQ objective (2015 ?)

46. DQ External (Users): Objectives & Plan (2 of 2) Plan (cont…) • AC/G20 MOs to strengthen the basic plan by: • GDSN users: Making sure they facilitate all users access to the GDSN framework (via own Data Pool or collaboration with an existing GDSN DP) • Non-GDSN users: • Sign a strategic collaboration agreement with Non-GDSN key data repositories to guarantee: • Use of GS1 attributes • Interoperability with other GS1 framework and, in the future, with the GS1 Global Data Backbone • Provide data repository services (Aggregator), leveraging existing Aggregators (for simplicity and cost reasons), for all users that do not want to use the GDSN framework • Provide data capture & measuring services, directly or indirectly, for B2C (TSD) and B2B (Shelf Planograms) basic data

47. DQ: Next Steps • AC Support to: • DQ Internal (Internal) • DQ External (Users) • Get support from Users (GDSN Board and B2C Project Board) (October 2012) • Get support from MB (November 2012)

48. B2C Trusted Source of Data (TSD)

49. Agenda • TSD Standards Status • Global Index Implementation for TSD Framework • TSD Aggregator Certification • TSD Framework Naming • Issues, suggestions & Project Board support • Q&A

50. TSD Standard Prototype Objective: Trial TSD Standard Specification to improve the quality of the final standard. Aggregator Participants: 1Sync, epcSolutions, GS1 Colombia, GS1 France, GS1 Italy, GS1 Russia, Timing: Original completion date Sept 2012 (new date TBD by group)