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POWER in Integrating SmartOffice 3.5X within a Hosted Environment “The Wachovia Insurance Services Experience”. Rosemary Hege Senior Vice President Wachovia Insurance Services, Inc. Rosemary.Hege@Wachovia.com March 16, 2006. Agenda. Decision Tree Hosting Reengineering
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POWER in Integrating SmartOffice 3.5X within a Hosted Environment“The Wachovia Insurance Services Experience” Rosemary HegeSenior Vice President Wachovia Insurance Services, Inc. Rosemary.Hege@Wachovia.com March 16, 2006
Agenda • Decision Tree • Hosting • Reengineering • Integrating SmartOffice Modules • Questions and Answers
Decision Tree Hosting Environment Reengineering Process Integration Design
Hosting Considerations • Schedule • Resources • Investment • Focus and learning curve • Project risk • Level of integration required with internal company applications and systems
E-Z Data as a Host for Your SmartOffice Application Advantages • Significant savings in time required to procure hardware, configure and put application in production • Reduces dependency on internal resources with competing priorities (applies to initial implementation as well as future patches/upgrades) • Reduces initial investment risk (monthly fee versus one time capital purchase) • Enables project team to focus on other aspects of the project • Reduces the learning curve associated in implementing and supporting SmartOffice. • Reduces overall project risk
E-Z Data as a Host for Your SmartOffice Application Disadvantages • Makes interfaces with internal company applications more challenging to build test and maintain • For large corporate clients – requires due diligence/certification of vendor hosting site and penetration/ethical hack testing, to insure site secure
Rationale for Reengineering • Opportunity to systematically document all workflow processes from sales to claims • Using workflows, identified current operational inefficiencies • Modified workflow processes and integrated previous silo work areas • While creating savings, it was not an exercise in downsizing
Keys to Successful Reengineering • Make use of virtual work team with representation from all areas at meetings • Ensure a proper mix of Type A and B personalities • Insist on Subject Matter Experts and preferably individuals that can make decisions • Be open to change and leave your baggage at the door -Use the past for historical purposes only • Do not undertake unless you are ready to finish what you start
Results of Reengineering • Integrated workflow of Sales Assistants, Case Design, Case Management and Commission Accounting under one common system, SmartOffice • Centralized all product, carrier and commission information • Realigned Case Management area to include Submit and Delivery Specialists • Automated Case Management through scanning, notes and activity functions • Created reconciliation report • Realigned Sales Assistants to provide support to all Insurance Advisors • Creating common sales reporting • Contributed to decision making on required SmartOffice customization
Desired State – Totally Integrated Opportunity Module Commission Accounting Module Pending Case Management Module
End State – SmartOffice 3.5X Pending Case & Policy Module Opportunity Module
Opportunity Module Usage • Central data repository of all referrals, clients and referral sources • Entry point into the system • Campaign tracking • Case Design tracking • Forecasting and reporting • Maintained by Sales Assistants with information accessible to all, subject to proxy and user rights
Pending Case Management Usage • Centralized database for tracking all cases- informal inquiry through inforce status • Data repository for all agent licenses and appointments, product, carrier and commission rates • Edit for correct licensing and state approvals • Source for information on case at any point in underwriting cycle • Accessible by Insurance Advisors for viewing
Commission Tracking Usage • Posting of all carrier statements • Reconciliation of commissions due • Reporting and forecasting • Check and balance between accounting and payroll systems • Central resource for responding to Insurance Advisor inquiries on commission payments
The POWER of Integration • Proves simplified means for tracking case from referral to claim • Enhances reporting and tracking • Removes silo mentality • Provides snapshot of case at any point in time with notes to detail activities • Open to all, subject to internal audit and system constraints
Lessons Learned • Project of this magnitude is not for the weak • Requires internal subject matter experts who can dedicate majority of time to project and make decisions on behalf of their groups • Do not expect E-Z Data to be your insurance subject matter experts • Need senior management buy-in to approach • Must be open to workarounds to minimize customizations • An absolute must is strong and consistent project management expertise on part of company and E-Z Data