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Sports Marketing

Sports Marketing. Lesson 1 The Creation of a New Baseball League. How Can we Compete with MLB?. What past history in sports can we look at? NFL-AFL merger in 1970 NBA-ABA merger in 1967 WHL merger with NHL in 1972 USFL in mid 1980’s What do we need to start? Wealthy potential owners

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Sports Marketing

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  1. Sports Marketing Lesson 1 The Creation of a New Baseball League

  2. How Can we Compete with MLB? • What past history in sports can we look at? • NFL-AFL merger in 1970 • NBA-ABA merger in 1967 • WHL merger with NHL in 1972 • USFL in mid 1980’s • What do we need to start? • Wealthy potential owners • Cities that can support a franchise • Players that make the fans want to watch

  3. Questions about Franchise Locations • Where are the MLB teams located now? • Which states can handle another franchise? • Which cities have the capabilities of handling a professional sports franchise? • How do we choose the perfect locations?

  4. Choosing the Perfect Location • Conduct market research • Collecting all relevant information about your target markets. • Ways to conduct research • Surveys at games • On-Line and In-Store Surveys • Door to Door • Telephone Surveys • US Census Information

  5. What Demographics Do We Look For in a City? “Demographics are the characteristics of human population segments, used to identify consumer markets.” • Population • Gender Breakdown • Age Brackets Present • Income Level • Education Level • Average Family Size • Poverty Levels

  6. Most Important Considerations • Distance from nearest MLB Franchise • At least 2 hours…more if famous franchise near • Major city in the state • Capital usually a good starting point • Good economic and demographic stats • Alright if certain stats aren’t great • Other major sports teams already there • Has the city ever had a baseball franchise

  7. D Period- Franchise Owners

  8. D Rebel Baseball League 2013 RBL Franchises Portland Omaha Las Vegas OK City San Antonio New Orleans Nashville Charlotte

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