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Sports Marketing

Sports Marketing. Standard 1.3 Marketing Through Sports. Objective Three. Identify reasons a company would utilize sports marketing. Marketing THROUGH Sports. Marketing of Non-Sports products or services using sports as a media Using a team or event for marketing.

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Sports Marketing

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  1. Sports Marketing Standard 1.3 Marketing Through Sports

  2. Objective Three • Identify reasons a company would utilize sports marketing.

  3. Marketing THROUGH Sports • Marketing of Non-Sports products or services using sports as a media • Using a team or event for marketing

  4. What is Marketed at Sports Events? • Sponsor products or services • Traded products or services • Public Service Announcements (Ideas)

  5. Borrowed Equity • Where a sponsor utilizes the appeal and draw of an existing event to develop an image for its products or services with the audience • Within Audience & Through Broadcast • Increase Sales • Increase Awareness • Be More Competitive • Reach the Target Market • Build Relationships • Develop a Corporate Image

  6. Marketing Through Sports

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