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Session 5 : Copywriting Part 2

Session 5 : Copywriting Part 2. What Are We Coving in This Session?. Developing the Offer Selling the Offer The “ Hotseat ” Assignment. Developing the Offer. Session 5: Copywriting Part 2. Developing the Offer. The Goal

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Session 5 : Copywriting Part 2

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  1. Session 5: Copywriting Part 2 What Are We Coving in This Session? Developing the Offer Selling the Offer The “Hotseat” Assignment

  2. Developing the Offer

  3. Session 5: Copywriting Part 2 Developing the Offer The Goal To understand and organize information about your product in a way that will appeal to your targetand persuade them to buy.

  4. Session 5: Copywriting Part 2 Developing the Offer

  5. Selling the Offer

  6. Session 5: Copywriting Part 2 Selling Your Offer The second section of your sales copy is ‘the offer’ The goal of this section is to present your product in such a way that it entices the target to buy, while making them feel comfortable with their purchase.

  7. Session 5: Copywriting Part 2 Selling the Offer

  8. Session 5: Copywriting Part 2 Selling the Offer Important: Do not only list the ‘Features’ of the product! Benefit: How will this feature improve their life? Advantage: Why can they not live without this feature?

  9. Session 5: Copywriting Part 2 Selling the Offer

  10. Session 5: Copywriting Part 2 Selling the Offer

  11. Session 5: Copywriting Part 2 Selling the Offer

  12. Session 5: Copywriting Part 2 Selling the Offer

  13. Session 5: Copywriting Part 2 Selling the Offer

  14. Session 5: Copywriting Part 2 Selling the Offer Ideas for Your Call to Action: Reiterate any scarcity or limitions. Remind them of any bonus they will receive. Reiterate the main or major benefit they will get by using your product.

  15. Session 5: Copywriting Part 2 Selling the Offer The P.S.: Use this section to reiterate any ‘what ifs’ the target may have. i.e. What will their life be like if they don’t buy versus if they do buy. The P.P.S.: Use this section to reiterate them of any scarcity or limitations to the offer. You can also remind them they are protected by the money-back guarantee.

  16. Questions?

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