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Colin Anderson OBE Chairman AndersonSprattGroup Holdings. Dr Ken Baird Non-executive Chairman TraceAssured Ltd Technical Director Moy Park Ltd. Welcome to The Launch of TraceAssured “A World First”. “I keep six honest serving-men (They taught me all I knew);
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Colin Anderson OBE Chairman AndersonSprattGroup Holdings
Dr Ken Baird Non-executive Chairman TraceAssured Ltd Technical Director Moy Park Ltd
Welcome to The Launch of TraceAssured “A World First”
“I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who” Kipling
WHO are we? • TraceAssured is a Northern Ireland Company Key Shareholders - ASG Holdings - BBS - Interfrigo - Invest Northern Ireland - Moy Park - NITech - O’Kane Poultry - Private Investors - University Challenge Fund
WHAT is TraceAssured? WHY is it a World First? TraceAssured - an internet based supply chain traceability and data interchange system……………… But much more!
WHERE and HOW did it come about? • It was to satisfy a real industry need • to rapidly and accurately answer food supply chain traceability queries
Belgian Dioxin Crisis Spring 1999 • Belgian food supply chain contaminated • Customers needed assurances • - Primary materials • - Secondary materials • - Complex ingredients • A huge task!
“There had to be a better way” It had to be:- • Simple to set up and use • Accurate and rapid • Granular • Cost effective • Unified (Inter-company) • Secure (commercial confidentiality) • Readily available (internet)
WHY a World First? • These requirements have been achieved …and much more • First system to offer unified supply chain traceability and other information from farm to fork employing a novel patented system • Other potential (mass balances, product carbon footprint)
The need for such a system continues to grow • Food and Feed imports • Rejected batches (safety grounds) • 80% of the food alerts (EU) • Recent issues • – Melamine • – Dioxins • – GM rice
TraceAssured Why we are launching “A World First” Lourens Erasmus Managing Director
HOW? • 4 years in development • Track containers • Any food container • Anywhere at anytime
WHO? • Global agreement with • Hewlett-Packard Inc.
WHEN? • Employing over 100 people in NI within 4 years • Ready to buy today
All good ideas • are simple!
Colin Anderson OBE Chairman AndersonSprattGroup Holdings
Professor Pat Wall Chairperson of the European Food Safety Authority
Colin Anderson OBE Chairman AndersonSprattGroup Holdings
The First Minister for Northern Ireland The Right Honourable Dr Ian Paisley MP, MLA
Colin Anderson OBE Chairman AndersonSprattGroup Holdings