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Lead. Position. Promote. Educate.

Lead. Position. Promote. Educate. Distinguishing your company as a thought leader. Provide Ideas & Solutions. White papers allow you to address timely travel management challenges and issues in an informative , creative , and engaging way. Educate travel buyers on topics important to them

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Lead. Position. Promote. Educate.

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  1. Lead. Position. Promote. Educate. Distinguishing your company as a thought leader

  2. Provide Ideas & Solutions White papers allow you to address timely travel management challenges and issues in an informative, creative, and engaging way. • Educate travel buyers on topics important to them • Distinguishing your company as a thought leader: • Knowledgeable on industry topics • Interested in being a solution provider • Committed to being on the leading edge of business travel issues

  3. Creating Your Custom White Paper • A dedicated BTMG writer will contact you to discuss your objectives • Work with your designated contact to: • Discuss topic ideas • Approve copy to ensure your goals and expectations are met • Our staff will write and design with your branding in mind • Deliver your custom white paper in a PDF format for your marketing use

  4. Maximize Your White Paper Impact Leverage Your Custom White Paper • Email to your customers and prospects • Post on your own company website • Print and distribute at trade shows and conferences • Marketing material for your sales team • Generate sales leads when posted behind an online registration

  5. Economical Pricing Cost: 4 page white paper: $___ net 6 page white paper: $___ net 8 page white paper: $___ net 12 page white paper $___ net

  6. Business Travel Media Group The most comprehensive portfolio of products forbusiness travel buyers. The most comprehensive marketing resource forbusiness travel marketers. For Information Contact: Louis Magliaro: (973) 769-0028 lmagliaro@businesstravelmedia.com Edie Garfinkle: (805) 383-1326 egarfinkle@businesstravelmedia.com

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