180 likes | 298 Views
Educate Engage Excite. Candace Wheeler Vice President Strategic Communications & Marketing. Educate Engage Excite. Uniting to Protect EARNED Benefits. &. Standing United To Protect Military Resale And Service Members’ EARNED Commissary & Exchange Benefits. Over 2 Million
E N D
EducateEngageExcite Candace Wheeler Vice President Strategic Communications &Marketing
EducateEngageExcite Uniting to Protect EARNED Benefits & • Standing United • To Protect • Military Resale • And • Service Members’ • EARNED • Commissary • & Exchange Benefits Over 2 Million Service Members, Veterans, Military Families, Survivors, Persons with Disabilities, Employees, Concerned Citizens Increase Advocacy Consistent Message
EducateEngageExcite Fighting to Protect EARNED Benefits
EducateEngageExcite Fighting to Sustain EARNED Benefits “Between the FY14 and FY15 pay caps, the purposed BAH reductions, the planned reductions in commissary savings, and the new health care fees, an E-5 family of four would experience a loss of nearly $5,000 in purchasing power annually and an O-3 family of four would experience a loss of nearly $6,000 in purchasing power annually.” 60,000 Advocacy Messages Sent #BudgetBattle Campaign Don’t Tax Military People First Alert - 44,000 Storming the Hill Don’t Balance Budget on the Backs of Those Who Serve Alert - 15,000
EducateEngageExcite Advocating for EARNED Benefits The Military Coalition (TMC) Testifies Before Congress and MOAA “Storms the Hill” “Uniformed and civilian leaders have created a perfect storm, providing political top cover to slash pay and benefits with repeated, alarming – and noticeably misleading – statements on personnel cost growth.” “This ‘quadruple whammy’ of capping pay, increasing out-of-pocket expenses for housing, consolidating TRICARE, and slashingcommissary benefits would be four giant steps towards repeating past insidious measures that led to retention and readiness problems.” Wait for Military Compensation and Retirement Modernization Commission Report
EducateEngageExcite Advocating for EARNED Benefits Valued Associates Strongly Supporting Military Commissary Sustainment Act. Introduced by Senators Warner & Chambliss, House Bill introduced by Representative Forbes “You know that commissaries are a core benefit of the military family, an integral part of total compensation. Military families see 30% savings by shopping at commissaries. They save up to $4,400 dollars a year. The Pentagon plan would crush that savings hitting families right in the pocket book. The strangulation plan the Pentagon has foisted out would mean higher prices at the commissaries making commissary shopping less attractive. Resulting in fewer customer visits, diminished sales. It would also cause a deep drop in sales at exchanges, exchanges which pay for Morale Welfare and Recreation programs, such as child care, sports programs for the family.”
EducateEngageExcite Grassroots Advocates Join Fight • #KeepYourPromise Joins Fight to Protect Commissary Benefit “This is a pay cut, pure and simple.” “Anyone who tells you otherwise is playing an inside-the-beltway, fuzzy-math game that doesn't take into account the bottom line for most military families. It’s going to be painful.” Jeremy Hilton, Co-Founder #KeepYourPromise Alliance
EducateEngageExcite Engaging Employees and Patrons • Sharing Call to Action alerts and posts with commissary employees through Facebook, website, and handouts. • Engaging commissary employees and patrons • to TAKE ACTION NOW! • Sending Capwiz messages to Congress and President.
EducateEngageExcite Visual Media Campaign
Streamlined Homepage EducateEngageExcite
Facebook Retooled and Energized EducateEngageExcite
Twitter Helping Drive Message • Launched Twitter during • MOAA #BudgetBattle week • Helping drive message • Increasing Facebook followers • Handle @saveourbenefits • https://twitter.com/saveourbenefits • Following Patrick Nixon @nixonala EducateEngageExcite
EducateEngageExcite Fighting to Protect Resale Benefits Attention Save Our Benefit Member Alerts • 13,000 Advocacy Messages 2,280 Messages Sent in 5 Days!
EducateEngageExcite Strong Congressional Support Congressman Joe Wilson Chairman Military Personnel Subcommittee And Strident Supporter of Military Resale Addresses ALA Members
Strong Congressional Support EducateEngageExcite
EducateEngageExcite Faces Behind the Bases
EducateEngageExcite Worthy Causes Affected by Cuts
EducateEngageExcite Fighting to Protect Military Resale and EARNED Military Benefits!