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WRITING FOR NEW AUDIENCES Max Kinnings

WRITING FOR NEW AUDIENCES Max Kinnings. William Burroughs “The word is now a virus.” .

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WRITING FOR NEW AUDIENCES Max Kinnings

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  1. WRITING FOR NEW AUDIENCES Max Kinnings

  2. William Burroughs “The word is now a virus.” “Modern man has lost the option of silence. Try halting sub-vocal speech. Try to achieve even ten seconds of inner silence. You will encounter a resisting organism that forces you to talk. That organism is the word.” The Ticket That Exploded (1962)

  3. Audiences • Students • Collaborators • Sources of funding/funding bodies • Academic peer group • Practical research audiences/end users • Media: academic; popular press; television; radio; “new media” • Others?

  4. Audience Accessibility #1 What can we learn from advertising? • The Unique Selling Proposition (USP) • Branding: a dirty word? • What is your personal brand? • What makes you and/or your research unique? • Quotes • The pack shot

  5. Audience Accessibility #2 What can we learn from screenwriting? • “Show don’t tell”: visual storytelling • Focus on the story: character and plot • Script development: outlines and treatments • Kill your babies... • The log-line • The pitch

  6. Pitching Workshop 100 words maximum • Story beats • Priorities • First or third person • Audience • Delivery

  7. Video A new currency in communication • A personal message • The importance of tone • Funding bodies • The Kickstarter model • A trailer: Baptism

  8. Writing for Digital Audiences The word virus spreads... • E-publishing • Content on demand • Digital drama • Soapopolis: a valuable experiment • Collective interactivity: the way forward or a curse? • A Tower of Babel?

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