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Growing New Audiences

Growing New Audiences. Marc Jaffrey November 2010. We don’t buy products …. …we buy what those products do. Intel Core 2 Duo processor with 1066MHz frontside bus, 4GB Memory, All-Flash storage , GeForce 340Mgraphics …. …the thinnest laptop in the world.

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Growing New Audiences

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  1. Growing New Audiences Marc Jaffrey November 2010

  2. We don’t buy products…

  3. …we buy what those products do

  4. Intel Core 2 Duo processor with 1066MHz frontside bus, 4GB Memory, All-Flash storage, GeForce 340Mgraphics…

  5. …the thinnest laptop in the world

  6. …buy-in shaped by quality of human interaction

  7. Growing New Audiences Marc Jaffrey November 2010

  8. Effective communications

  9. A library…

  10. …full of librarians!

  11. Growing New Audiences Marc Jaffrey November 2010

  12. Space Hop

  13. Trust

  14. Listening

  15. Authenticity

  16. A campaign

  17. Music Manifesto • To provide every child first access • To provide more opportunities to deepen skills • To identify and nurture most talented • To develop a world class workforce • To improve support structures

  18. Why a Music Manifesto? • Quality ofteaching a postcode lottery • Music not a priority for government and schools • Only8% of school children learning an instrument • Most therapeutic musical experiences were marginal to the majority children most in need • music education sector was remotefrom wider children service and education policy

  19. Identify your audiences • Who are they? • What do they want? • How will insight influence workforce and priorities? • Who else do you need to influence

  20. Workforce • What do you have to offer? • Need interpersonal and communication skills • What are your values and beliefs? • What are your behaviors? • Are you ready for change?

  21. What’s your message? • One clear message • Drives common purpose • Authentic and informed by audiences and expertise of workforce

  22. Queen Elizabeth’s Community College

  23. Change is here

  24. Communicate to survive • You need to be better promoted and understood • Your achievements must be recognised • Tell your story better

  25. Unlock your stories

  26. What’s your message? • The British Red Cross helps people in crisis… whoever and wherever they are

  27. Growing New Audiences Marc Jaffrey November 2010

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