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DATA ANALYTICS: BECAUSE EVERYTHING COUNTS

DATA ANALYTICS: BECAUSE EVERYTHING COUNTS. A service to read and discover digital books that works on any device. Dashboard for publishers Sales analysis and forecast Product experience Reader behavior Marketing Research (MSc). Projects: services to our publishers.

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DATA ANALYTICS: BECAUSE EVERYTHING COUNTS

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  1. DATA ANALYTICS: BECAUSE EVERYTHING COUNTS

  2. A service to read and discover digital books that works on any device

  3. Dashboard for publishers • Sales analysis and forecast • Product experience • Reader behavior • Marketing • Research (MSc)

  4. Projects: services to our publishers • Publishing dashboard for publishers and investors

  5. Projects – services to our publishers • Book Reading Analysis • With or without expert edition analysis

  6. Projects – services to our publishers • Book Reading Analysis • With or without expert edition analysis

  7. Cohort Analysis everywhere!!! Projects – internal controlling

  8. Projects: internal controlling

  9. Projects: internal controlling • Unit Economics Source: Lean Analytics – Alistair Croll, Ben Yoskovitz

  10. Projects – sales forecast • Using predictive algorithms

  11. Projects – recommendation with topic modelling • Recommendation system based on LDA (topic modelling)

  12. Projects – ad-hoc querying & BI

  13. Challenges • Data acquisition and standardization • Execution time • Data misunderstandings

  14. Thanks for your time! Justo Hidalgo http://www.loscuentosdelabuelo.com jhidalgo@24symbols.com @justohidalgo

  15. Books are on the cloud • We can measure every action performed by our readers

  16. 1. Measurefrom Day 1

  17. 2. Have someone taking care of your metrics

  18. 3. Only measure what you truly care about @justohidalgo

  19. 4. Beware vanity metrics…

  20. … they may hide an awful truth

  21. AARRR Acquire Activate Retain Refer GetRevenue SEO SEM Campaigns Email Blogs … Landing Page Product Features … Content (blogs, articles, …) Emails Alerts … Campaigns Emails … Shopping cart Subscriptions Lead Gen … traffic social business

  22. Don’t be data-driven…… be data-informed…

  23. … but VERY DATA-INFORMED! #ELS2014

  24. AND NOW… BUSINESS-SAVVY!!! @justohidalgo

  25. DS organization Source: http://radar.oreilly.com/2013/06/theres-more-than-one-kind-of-data-scientist.html

  26. Source: http://els2014/metricas

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