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DATA ANALYTICS: BECAUSE EVERYTHING COUNTS

Discover an innovative service for digital books on any device. Enhance sales analysis, reader behavior, and marketing strategies. Delivering publishing dashboards and deep analytics for informed decisions. Utilize predictive algorithms and cohort analysis for actionable insights. Stay informed with expert edition analysis and data-informed decision-making. Dive into internal controlling, sales forecasts, and recommendation systems. Measure, analyze, and optimize book reading experiences with data-driven precision. Join the analytics revolution and unlock the power of data in publishing!

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DATA ANALYTICS: BECAUSE EVERYTHING COUNTS

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  1. DATA ANALYTICS: BECAUSE EVERYTHING COUNTS

  2. A service to read and discover digital books that works on any device

  3. Dashboard for publishers • Sales analysis and forecast • Product experience • Reader behavior • Marketing • Research (MSc)

  4. Projects: services to our publishers • Publishing dashboard for publishers and investors

  5. Projects – services to our publishers • Book Reading Analysis • With or without expert edition analysis

  6. Projects – services to our publishers • Book Reading Analysis • With or without expert edition analysis

  7. Cohort Analysis everywhere!!! Projects – internal controlling

  8. Projects: internal controlling

  9. Projects: internal controlling • Unit Economics Source: Lean Analytics – Alistair Croll, Ben Yoskovitz

  10. Projects – sales forecast • Using predictive algorithms

  11. Projects – recommendation with topic modelling • Recommendation system based on LDA (topic modelling)

  12. Projects – ad-hoc querying & BI

  13. Challenges • Data acquisition and standardization • Execution time • Data misunderstandings

  14. Thanks for your time! Justo Hidalgo http://www.loscuentosdelabuelo.com jhidalgo@24symbols.com @justohidalgo

  15. Books are on the cloud • We can measure every action performed by our readers

  16. 1. Measurefrom Day 1

  17. 2. Have someone taking care of your metrics

  18. 3. Only measure what you truly care about @justohidalgo

  19. 4. Beware vanity metrics…

  20. … they may hide an awful truth

  21. AARRR Acquire Activate Retain Refer GetRevenue SEO SEM Campaigns Email Blogs … Landing Page Product Features … Content (blogs, articles, …) Emails Alerts … Campaigns Emails … Shopping cart Subscriptions Lead Gen … traffic social business

  22. Don’t be data-driven…… be data-informed…

  23. … but VERY DATA-INFORMED! #ELS2014

  24. AND NOW… BUSINESS-SAVVY!!! @justohidalgo

  25. DS organization Source: http://radar.oreilly.com/2013/06/theres-more-than-one-kind-of-data-scientist.html

  26. Source: http://els2014/metricas

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