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Online Learning as a Strategic Asset: APLU-Sloan National Commission on Online Learning Benchmarking Study. Bob Samors, Association of Public and Land-grant Universities Sally McCarthy, APLU-Sloan National Commission on Online Learning Jeff Seaman, Babson Survey Research Group EDUCAUSE Live!
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Online Learning as aStrategic Asset:APLU-Sloan National Commission on Online Learning Benchmarking Study Bob Samors, Association of Public and Land-grant Universities Sally McCarthy, APLU-Sloan National Commission on Online Learning Jeff Seaman, Babson Survey Research Group EDUCAUSE Live! December 1, 2009
Setting the Stage Bob Samors, APLU Project Director, APLU-Sloan National Commission on Online Learning APLU-Sloan National Commission on Online Learning
APLU Initiativein Online Learning Grant from Sloan Foundation to create a cadre Presidents and Chancellors knowledgeable about the strategic value of online Established APLU-Sloan National Commission on Online Learning (Jack Wilson, President, Univ. of Massachusetts, Chair; 7 Presidents; and other senior administrators) Commission Strategies: understand the knowledge base and experience of Presidents/Chancellors re: online learning target the key priorities and concerns of senior leadership determine the potential of online learning to serve as a strategic tool to address those issues develop strategies/resources that could assist Presidents and Chancellors in overcoming barriers limiting the strategic utilization of online learning APLU-Sloan National Commission on Online Learning
APLU-Sloan National Commission on Online Learning Surveys: APLU Presidents and Chancellors Tribal Colleges and Universities Presidents NAFEO Presidents and Chancellors 29 dialogue events: 1000+ participants; 300+ CEOs APLU-Sloan National Commission on Online Learning
Survey Findings:Is there a disconnect? Strategic Importance of Online Learning critical to long-term strategy of institutionAPLU- 68% AIHEC – 62% NAFEO – 84% represented in institution's strategic planAPLU- 41% AIHEC – 27% NAFEO – 52% not critical to long term strategy APLU- 4% AIHEC – 15% NAFEO – 7% APLU-Sloan National Commission on Online Learning
Benchmarking Study – Part IInstitutional Interviews Sally McCarthy, PhD Consultant APLU-Sloan National Commission on Online Learning APLU-Sloan National Commission on Online Learning
Institutional InterviewsBackground Designed to acquire a better understanding of the key factors contributing to successful, strategic online learning initiatives Invited 95 APLU members; anticipated 15-18 participants; 47 campuses volunteered final cohort – 45 institutions (wide range) 1M+ students; 100,000+ online enrollments APLU-Sloan National Commission on Online Learning
Institutional InterviewsAreas of Inquiry Faculty Incentives Student Life Cycle Senior Administration Academic Quality and Effectiveness Administrative and Financial Models Technology APLU-Sloan National Commission on Online Learning
Institutional InterviewsMethodology Cohorts of approximately six institutions in each area of inquiry Interviewed 4-8 personnel per campus identified by institutional contact Conducted 231 interviews (7/08-1/09) Interviewees: Chief Executive Officers/Governing Board members Senior Academic Administrators Senior Non-Academic Administrators Online Administrators Faculty and Online Students APLU-Sloan National Commission on Online Learning
Institutional InterviewsKey Observations Engage senior leadership Integrate online into institutional planning, academic structure Review and assess routinely over time Develop reliable financing mechanisms Develop adequate and consistent resources for both faculty and students APLU-Sloan National Commission on Online Learning
Benchmarking Study - Part II Faculty Survey Jeff Seaman, Co-Director Babson Survey Research Group APLU-Sloan National Commission on Online Learning
Faculty Survey First cross-institutional survey of faculty attitudes toward online 69 campuses, 10,700+ responses Same questions as Sloan-C Annual Survey Sample: All public, Faculty: 60 to 3,500+ Represent 900,000+ enrollments Online enrollments: zero to 10,000+ APLU-Sloan National Commission on Online Learning
Who teaches online? APLU-Sloan National Commission on Online Learning
Why Faculty Teach Online APLU-Sloan National Commission on Online Learning
It Takes More Effort APLU-Sloan National Commission on Online Learning
Barriers APLU-Sloan National Commission on Online Learning
Faculty Institutional Ratings APLU-Sloan National Commission on Online Learning
Large Differences in Campus Ratings APLU-Sloan National Commission on Online Learning
Learning Outcomes APLU-Sloan National Commission on Online Learning
Recommend Online? APLU-Sloan National Commission on Online Learning
More detail on learning outcomes versus recommendations • What constitutes good faculty support? • What incentives work? • Expand to more campuses: • Interested in participating • Survey all faculty; receive report comparing campus to national results • Modest fee Next Steps APLU-Sloan National Commission on Online Learning
Benchmarking StudyConclusions Bob Samors, APLU Project Director, APLU-Sloan National Commission on Online Learning APLU-Sloan National Commission on Online Learning
Benchmarking Study ResultsThe Challenges Online takes more faculty time and effort Institutional incentives are not viewed as good motivators Concerns persist about quality of learning outcomes APLU-Sloan National Commission on Online Learning
Benchmarking Study ResultsThe Opportunities Everyone teaches – stereotypes are not correct Faculty are motivated by student needs Faculty recommend online Faculty with online experience are more positive APLU-Sloan National Commission on Online Learning
Benchmarking Study ResultsImperatives for Campus Leaders Administrators need to know who is teaching online and why Campus leaders need to develop creative ways to recognize and reward faculty Faculty and administrators need to resolve issues around perceptions of quality Online initiatives must be routinely reviewed and assessed to identify and address needs and opportunities as they arise APLU-Sloan National Commission on Online Learning
Questions and Discussion APLU-Sloan National Commission on Online Learning
Thank you! For more information, please contact: Bob Samors APLU rsamors@aplu.org Jeff Seaman Babson Survey Research Group jseaman@sloanconsortium.org APLU-Sloan National Commission on Online Learning