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TEMPLE UNIVERSITY JAPAN Corporate Education

TEMPLE UNIVERSITY JAPAN Corporate Education Business Communications Course Email: ce@tuj.ac.jp Objective: The objective of this course is twofold : To enhance participants’ understanding of business communications, cultural and ethical issues, and

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TEMPLE UNIVERSITY JAPAN Corporate Education

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  1. TEMPLE UNIVERSITY JAPAN Corporate Education Business Communications Course Email: ce@tuj.ac.jp

  2. Objective: • The objective of this course is twofold : • To enhance participants’ understanding of business communications, cultural and ethical issues, and • To arm them with the technical skills to better understand the way Western business managers operate and communicate.

  3. A sample syllabus for this course is as follows :

  4. Cultural Background and Company Introductions • Introducing yourself & your firm • Telephone Conversations • Handling questions • Using Power verbs • Writing letters and cover letters • Electronic Communications Devices

  5. Investment Portfolio Development • Cultural Background: • Understanding stocks, bonds and Mutual funds • Stock and derivatives market(s) terminology • Trends – Reading graphs • Supplemented by additional exercises • Case Study & Short Presentations

  6. Understanding Finance Terminology • Stock Holders Meetings • Mock Stockholder Meeting: • Activist shareholders to attend “mock” meeting to stop a project in Artic wildlife area (TUJ & Instructor will prepare this exercise) • Merger & Acquisitions • Supplemented by additional exercises • Case Study

  7. Marketing & Negotiation • Effective use of Body Language • Customs of Western Negotiation • Harvard-style Negotiation Methods • Distributive (win-lose) versus Cooperative (win-win) negotiation styles • Interests versus positions • Developing a BATNA (best alternative to negotiation) • Negotiations Preliminary Exercises • Negotiation Practice

  8. Labor Relations • Union-Management relations • Preliminary Negotiation exercises • Union Management Workplace Agreement • Negotiation exercise • Case Study

  9. Environmental Issues • Environmental Groups • Public Hearings (meetings) • Presenting and responding to opinions • Preparing and Presenting Environmental Issues • Case Study • Presentation Skills

  10. Business Organization and Management • Motivating Workers • Management-employee discussions • Maintaining a Positive approach to business Communication • American versus Japanese Business Cultures • Corporate organization Exercise  • Case Study

  11. Business Organization and Management • Anglo-American Management Styles • Comparing various management styles • Diplomatic language • Writing Memos • Business Writing

  12. International Trade and Banking Loan • Applications • Applying for a loan • Writing loan Application letters • Competing Internationally • Case Study

  13. Open ended Cases • Market Penetration • Marketing Strategies • Marketing Reports • Market segmentation, positioning, target market • 4 Ps • Professional Presentations • Instructor / TUJ will provide a draft outline of a marketing report

  14. Temple University Japan • Corporate Education • 2-8-12 Minami Azabu • Minato-ku, • Tokyo, Japan 106-0047 • Phone: 03-5441-9810 • Fax: 03-5441-9822 • Email: ce@tuj.ac.jp

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