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STRATEGIC HUMAN RESOURCE DEVELOPMENT PLAN FOR THE TOURISM INDUSTRY

STRATEGIC HUMAN RESOURCE DEVELOPMENT PLAN FOR THE TOURISM INDUSTRY. Structure. Part I - Situational analysis Part II - Strategic Interventions. Part I - Situational Analysis. Industry Characteristics Socio-cultural Context Educational System Regulatory Environment.

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STRATEGIC HUMAN RESOURCE DEVELOPMENT PLAN FOR THE TOURISM INDUSTRY

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  1. STRATEGIC HUMAN RESOURCE DEVELOPMENT PLAN FOR THE TOURISM INDUSTRY

  2. Structure Part I - Situational analysis Part II - Strategic Interventions

  3. Part I - Situational Analysis • Industry Characteristics • Socio-cultural Context • Educational System • Regulatory Environment

  4. [1]Highly Similar Product Similar skills set Similar training needs Limited career diversification On-site residence > External mobility Industry Characteristics

  5. Industry Characteristics. [2] Staff Turnover • Time restricted contracts • Relationship building • Skills transfer • Objective: economic <> career > Training efforts expensive

  6. Industry Characteristics.. [3] ‘One Island – One Resort’ • Job security • High threshold/ Low local demand • Staff migration • Limited integration in atoll economy > Parallel Universe

  7. Industry Characteristics… [4] Training Efforts • Individual <> Industry • Ranking • No ‘trained’ requirement • No ‘trained’ incentive • High contents & ongoing > Reducing training demand > Clustering motivation

  8. Industry Characteristics…. [5] Market Dynamics • Regional competition for labour • Language skills requirements • Brain drain • ‘Authentic’ demand from source markets > Local labour demand increase

  9. Negative perception towards resort employment Voluntary unemployment Family livelihood support Position of women Economic active age > Reduced potential work force Socio-cultural Context

  10. Limited population centres Geographical dispersal > Limited labour market interaction > Training/ Work isolated Socio-cultural Context.

  11. Educational System Secondary Education • Academic curriculum • Limited soft-skills development • Career thinking unaddressed • Hospitality under-addressed in local context > School/training leavers not ready for labour market

  12. Educational System. Tertiary Education • Contents not to market demand • Malé concentration • Ad-hoc schedule > Trained people not ready for labour market

  13. Quota System Foreign preference Position & rank Procedure Enforcement > Quantity <> Quality > Disincentive for (being) training Regulatory Environment

  14. Regulatory Environment. • Decentralisation • Roles & Responsibility changes • Implementation & Enforcement • Procedural changes • Conflicting mandate • Industrialisation: labour disputes & arbitration > Planning/ Operational challenge

  15. Part II – Strategic Intervention • Strategic Planning • Objective • Interventions • Approach

  16. Strategic Planning • Process • Visibility • Something for everybody • Logical steps

  17. Objective • Realistic • Practical • Measurable • Control: Mandate/Implementation ?Quantifiable employment in tourism the objective for socio-economic development ? Tourism as tool for socio-economic development; employment one of several meaningful participations within tourism

  18. Objective Numbers

  19. Solution FY=xk+1 x ∑(xk + y / (xk)n-1) / 2

  20. Solution. No single solution Four Intervention levels: [1] Awareness & Attitude > More [2] Training & Career > Better [3] Value Chain Development > Different [4] Regulatory Environment > Control

  21. Awareness & Attitude = More Enhancing Tourism & Hospitality Curriculum: • Academic & vocational • Truly Maldivian • Employment market access/dynamics National Employment Drive: • Faces in Tourism (new media); trade <> tourism • Linking Back • Atoll Tourism Week • School/Community Visits Industry Commitment towards Maldivian Employees: • Attractive package • Certification • Self-regulation (atoll level)

  22. Career Development = Better/Retention Training: • Certify Resort-based Training/ Int. Recognition • Specific Department Training/President’s Initiative • Training delivery • Pre-joining incentive • Hotel School Career: • Self-regulation/ Occupational Standards • Atoll based liaison centre • Remuneration

  23. Value Chain Development = Different • Organised Island Tourism Associations • Economic User Rights • Resort Forum • Staff accommodation at inhabited islands

  24. Enhanced Enabling Environment = Control Government: • Work Permit System; quality • Mandate & Authority • Inspection & Control • Atoll council involvement Industry: • Thematic dialogue & targets, CoC Civil Society: • Time restricted Intervention

  25. Approach • Multi-stakeholder • Unclear Mandate • Ongoing initiatives • Dynamic Times • Coordinated effort at Atoll level MoTAC Project Intervention

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