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What Radio Advertising Salespeople Are Bringing To The Marketplace

What Radio Advertising Salespeople Are Bringing To The Marketplace. Presented by Stephen C. Trivers of. What Radio Advertising Salespeople Bring to the Marketplace. Represent several stations Variety of formats… AM & FM Offer the entire cluster – that’s Reach. Optimum Effective Scheduling.

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What Radio Advertising Salespeople Are Bringing To The Marketplace

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  1. What Radio Advertising Salespeople Are Bringing To The Marketplace Presented by Stephen C. Trivers of

  2. What Radio Advertising Salespeople Bring to the Marketplace • Represent several stations • Variety of formats… AM & FM • Offer the entire cluster – that’s Reach

  3. Optimum Effective Scheduling • Schedules that will reach the audience 3.1 times within a week • That’s Frequency

  4. Spec Spot • Reps will go to clients with copy ideas in a :30 or :60 second commercial • The ideas come from previous conversations with the client • The client can hear how effective radio can be

  5. Reach, Frequency, & Great Creative • What’s not to like? • And… • The price will be far less than a full-page newspaper ad!

  6. The Sales Reps Are… • Ready to offer… • Program sponsorships • Feature sponsorships • Promotional opportunities • Website content

  7. Sales Rep Training • They know about… • Newspaper • TV • Cable • Outdoor • Direct mail • They suggest their clients use a Media Mix

  8. Radio’s Strengths • Large audience • Over 90% of all adults listen to radio during the week • Portability • Get the last word • Cost efficient

  9. What We’re Reading • “33 Ruthless Rules of Local Advertising” by Michael Corbett • “The Wizard of Ads” by Roy Williams • “Optimum Effective Scheduling” by Pierre Bouvard and Steve Marx • “How To Out-Negotiate Rate Chiselers” by Dave Gifford

  10. Smart Operators Offer… • Continuous training and learning opportunities • After all, Advertising Sales is a Profession

  11. When we help our clients solve their problems, we solve our own problems as well. For more, please contact me at (269) 385-2757 or Stephen@StephenTrivers.com

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