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What Radio Advertising Salespeople Are Bringing To The Marketplace. Presented by Stephen C. Trivers of. What Radio Advertising Salespeople Bring to the Marketplace. Represent several stations Variety of formats… AM & FM Offer the entire cluster – that’s Reach. Optimum Effective Scheduling.
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What Radio Advertising Salespeople Are Bringing To The Marketplace Presented by Stephen C. Trivers of
What Radio Advertising Salespeople Bring to the Marketplace • Represent several stations • Variety of formats… AM & FM • Offer the entire cluster – that’s Reach
Optimum Effective Scheduling • Schedules that will reach the audience 3.1 times within a week • That’s Frequency
Spec Spot • Reps will go to clients with copy ideas in a :30 or :60 second commercial • The ideas come from previous conversations with the client • The client can hear how effective radio can be
Reach, Frequency, & Great Creative • What’s not to like? • And… • The price will be far less than a full-page newspaper ad!
The Sales Reps Are… • Ready to offer… • Program sponsorships • Feature sponsorships • Promotional opportunities • Website content
Sales Rep Training • They know about… • Newspaper • TV • Cable • Outdoor • Direct mail • They suggest their clients use a Media Mix
Radio’s Strengths • Large audience • Over 90% of all adults listen to radio during the week • Portability • Get the last word • Cost efficient
What We’re Reading • “33 Ruthless Rules of Local Advertising” by Michael Corbett • “The Wizard of Ads” by Roy Williams • “Optimum Effective Scheduling” by Pierre Bouvard and Steve Marx • “How To Out-Negotiate Rate Chiselers” by Dave Gifford
Smart Operators Offer… • Continuous training and learning opportunities • After all, Advertising Sales is a Profession
When we help our clients solve their problems, we solve our own problems as well. For more, please contact me at (269) 385-2757 or Stephen@StephenTrivers.com