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Omni Channel Marketing: The New Trend in Advertising

Customers jumping from one channel to another are the reason why most business owners tend to search for ways on how to render a universal customer experience by integrating those channels, this is the Omni Channel Marketing.<br>

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Omni Channel Marketing: The New Trend in Advertising

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  1. Omni Channel Marketing: The New Trend in Advertising

  2. The purchasing journey of consumers nowadays has become topsy-turvy with different channels which would eventually lead them to frustrations. Customers jumping from one channel to another are the reason why most business owners tend to search for ways on how to render a universal customer experience by integrating those channels, this is the Omni Channel Marketing. Omni channel marketing focuses on delivering a consistent and continuous brand experience across all channels which customers access to interact with product and services. The fact that customers take a multi-device path to purchase, for instance, a customer would want to buy a dress online. She would consume 65% on her Smartphone, 61% on a PC/Laptop and then 4% on her tablet finishing the purchase transaction conveniently.

  3. The concrete example above would create a one-on-one experience also commonly referred to as omni channel marketing. This means having a personal engagement by allowing the customer to control the purchasing process and having it done wherever channel she wants, nailing a somewhat consistent and uninterrupted customer experience from beginning to end. To begin with omni channel marketing, here are some tenets to help you on the way:

  4. Accept the change. Kick off the old-fashioned ways of treating your customers. Have personal interactions and experiences with them. Create a synthesized and parallel customer profile. With consolidated customer profile, you can have a holistic view of the consumer and will help them establish a customer experience. This can be done through various tools offered by technology. Knowing the fact that consumers jump from one channel to another, always make your channels open for possible customer interactions. Utilize emailing, social media, video chat, text messaging or even the plain old voice mail. Case out data. Before you acquire omni channel marketing you must have a proper data strategy present.

  5. Omni channel is often confused with multi- channel. Not many people recognized the big difference between the two. Multichannel is the operational view on how customer purchases a certain product or services with the use of different channels such as email, social media, website and other traditional ways of marketing while omni channel is how the consumer would see the world. Meaning the customer is the one in charge in the entire purchasing journey. To top it all, omni channel marketing gives emphasis on the outside aspect of the business with consideration on the consumers’ universal experience in their purchasing journey.

  6. omni channel marketing: http://www.optikal.com

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