REVIEW Show

1. REVIEW Show Fashion- Unit 1 Test Review

2. Match the following terms: article of clothing such as coat, suit or sweater Style of 1990’s started by youth culture of Pacific NW: messy, uncombed, disheveled effort to establish equal social, economic and political rights for women particular shape or style of apparel identified by distinct features that make it unique Style of 1970’s featuring torn clothing worn by young people: frayed clothing and chains punk fashion feminist movement garment grunge style

3. “Haute couture” is the Italian term word for high fashion

4. Promotion of a product tries to inform, persuade, and remind people to buy the product

5. To market effectively, fashion marketers try to satisfy customers needs

6. Buying centers and design centers are the same thing

7. What city has remained the WORLD fashion center since the 1700’s? Paris

8. What city is considered the US fashion center? New York

9. What southern city in US has the world’s largest wholesale merchandise Dallas

10. Match the following terms: planning, buying, displaying, selling of fashion apparel to offer right merchandise blend to customers statistics that describe a population in terms of personal characteristics, such as age, gender, income, education. process of developing, promoting, distributing products to satisfy customer’s needs specific group of people that a business is trying to reach four basic marketing strategies: 4 P’s of marketing: product, price, place and promotion marketing mix marketing fashion merchandising demographics target market

11. What is Miami Merchandise Mart known for? moderately price sportswear

12. What kind of merchandise does London fashion focus on? high quality ready-to-wear

13. What do they call a commemorative sidewalk on 7th Ave. in NYC that celebrates fashion designers who made NYC famous Fashion Walk of Fame

14. What do we call the whole process of developing, promoting, and distributing products to satisfy customers’ needs and wants? marketing

15. What are several factors that affect Fashion merchandising? • Economic issues influence buying behaviors • Pricing • Competition

16. What are the four components of the Marketing Mix? Product, Place, Price, Promotion

17. Match the following terms: central district where fashion businesses sell products to retail buyers periods during each year when fashion designers present new designs or collections system of shared beliefs, values customs, behaviors attributed to members of a specific society district where the creativity of fashion design and production firms are clustered Italy’s ready to wear fashion design Milan culture buying center fashion weeks design center

18. Name the 3 Marketing Strategies used to increase business: Increase # of customers Increase average transaction Increase frequency of repurchase

19. Explain two ways the feminist movement has changed fashion from the early 1900’s to the present In the 1920’s, designers began to discard the long dresses and corsets for shorter skirts. Simple styles came out during wartime. In the 70’s designers began to design more pants for women entering the workforce

20. Explain some ways in which culture and people “on the street” influence fashion. Designers look at how people dress on the street. They are often influenced by the youth culture as in the Punk style of the 70’s and Grunge style of the 90’s. Also the 70-hip-hop street fashions exerted influence as of the late 1990’s. These styles moved out of African-American inner cities to other cities around the world, not just the US. Designers are influenced by their own culture and other people’s. Examples: Fabrics of India, colors of Africa, Asian influence in dress styles, middle-eastern henna tattooing are all examples of cultural influences on fashion. Madonna wearing a kimono is an example of the Japanese culture influence.