Should You Be Using Emojis in Your Facebook Ads? Depends

1. Should You Be Using Emojis in Your Depends Facebook Ads? If you’re running Facebook ads, you probably asked yourself more than once: Should I use emojis in my Facebook ads? Emojis have definitely made a long way from being just cute little yellow smiley faces, but should you take them into consideration while planning your advertising strategy on Facebook? In this article, we will reveal facts you didn’t know about emojis in general and in Facebook ads in particular, share our insights concerning their effectiveness in Facebook ads, and give you some expert tips for using them in your campaigns. So, let's find out if and how to use emojis on Facebook ads. Do emojis in Facebook ads really work? In many cases, adding emojis to ads led to much higher click-through rates and way more engagement when comparing the performance of the same ad with and without them. Furthermore, emojis can increase the number of reactions and comments on your ads. Especially as Facebook's algorithm prioritizes reactions other than likes, you want to create a deeper emotional reaction among your audience. That’s why nowadays, many big companies that saw their potential are using emojis in Facebook ads and on a regular basis. Facebook posts are no different, of course, and including emojis in them can also be very beneficial.