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In Your Facebook!!! Using Facebook in Academic Libraries

In Your Facebook!!! Using Facebook in Academic Libraries. Cliff Landis Valdosta State University jclandis@valdosta.edu Session: D204. What are the questions we should be asking?. What is the nature of this technology? How are my patrons using this technology?

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In Your Facebook!!! Using Facebook in Academic Libraries

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  1. In Your Facebook!!! Using Facebook in Academic Libraries Cliff Landis Valdosta State University jclandis@valdosta.edu Session: D204

  2. What are the questions we should be asking? • What is the nature of this technology? • How are my patrons using this technology? • How can I use this technology to benefit my patrons? • Traditional services • Innovative services • How will this technology improve my service? • How should we represent ourselves?

  3. What is the nature of the beast? • Profiles as Identity Performance1 • Dynamic and static • Social Networking2 • Connections between individuals create a network (Vizster) • Groups and Identity • 4th Floor Odum Library Bathroom Users (active) • Odum Library Is Only Good For One Thing and That Thing Is Facebook!! (group identity) • I Like To Hang Out In the Library after Hours (failed group identity)

  4. How are students using Facebook? • Image representation (the Profile) • One-on-One communication • Communication in groups • Writing on Walls • Sharing pictures • Linking to other social networks and websites.

  5. How can I use Facebook to benefit the students? • Traditional Services • Reference • Consultations • Groups • Marketing • Photos • Flyers • Events • Instruction • Groups • Links to traditional resources

  6. How can I use Facebook to benefit the students? • Innovative Services • Acquisitions • Asking the students on their own turf (Crossett Library at Bennington College).3 • “Ubiquitous Librarianship”4 • Using a student’s public information (blog) to meet their information needs.

  7. How will this Facebook improve my service? • The user-centric approach • “The User Is Not Broken” • Meet people where they are—not where you want them to be.5 • Point-of-Need service • Effective marketing • Using the market that is already in place

  8. Choosing your Identity • How should we represent ourselves? • The living library • Kresge Library • Relationship Status: It's Complicated with Biomed Library (Minnesota) • Tisch Library • Interests: Watching kids cry, admitting sketchy old men to late night study, amusing myself by eating souls at late-night study, pre-meds, engineers, finals period • Favorite Music: silence • Favorite Books: Everything... clearly. I have millions of volumes over here, how can I pick a favorite? • The librarian collective • UIUC Undergraduate Library, Maryland Engineering Library • The librarians ourselves (stranger than fiction) • David Free, Michael Stephens, Sarah Steiner, Brian Matthews, etc.

  9. What if your Identity is chosen for you? • Profiles From: Brown Library (UVA) To: Cliff Landis Subject: <no subject> Message: I'm actually just a student so I don't have any actual connections to UVA's library system. I just made the facebook profile for fun. (personal communication, Jul 26, 2006) • Groups • I Be On My Cell Phone In the Library • Odum Library Is Only Good For One Thing and That Thing Is Facebook!! • Events • Hide and Seek in Odum Library

  10. Who “owns” the library? • We like to think of the library as “mine” since we work there • The University likes to think of the library as “mine” since it is part of the institution • The students think of the library as “mine” because it is designed for their use. • Take the compliment, and work with the students to get the word out about the Library!

  11. Thanks are due… Support for this presentation was received from: The Center for Faculty Development and Research Development and Instructional Improvement …and… The MLIS/Odum Library Faculty Development Fund

  12. Footnotes • boyd, d. and Heer, J. (2006, January 4-7). Profiles as conversation: Networked identity performance on Friendster. Proceedings of the Hawai’i International Conference on Systems Sciences (HICSS-39), Persistent conversation track. Kauai, HI: IEEE Computer Society. Retrieved August 10, 2006 from http://www.danah.org/papers/HICSS2006.pdf • Heer, J. (n.d.). Vizster. Retrieved August 10, 2006 from http://jheer.org/vizster/ • Farkas, M. (2006, May 4). Re: MySpace. Message posted to LIBREF-L electronic mailing list, archived at http://listserv.kent.edu/cgi-bin/wa.exe?A2=ind0605A&L=LIBREF-L&P=R2651&I=-3 • Mathews, B. S. (2006, March 13). Intuitive revelations: The ubiquitous reference model. Retrieved August 8, 2006 from http://hdl.handle.net/1853/8446 • Schneider, K. G. (2006, June 3). The user is not broken: A meme masquerading as a manifesto. Retrieved August 10, 2006 from http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

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