Public Relations Business

1. 3748 Turman Loop, Suite 101 Wesley Chapel, FL 33544 Toll Free: 800-881-7342 Local: 727-443-7115 Fax: 813-994-9380 http://emsincorporated.com/

2. Testimonials "EMSI played a crucial role in my campaign for Teamster President. I appeared on talk shows in virtually every media market and they secured television and print coverage wherever I campaigned!" • Jimmy Hoffa, Jr., Former President, Teamsters Union

3. Testimonials “I am so grateful to all of you at EMSI. Working with all of you has been one of the best career decisions I've ever made. Hope we can keep going for years to come.” • Janet Pfeiffer, President & CEO, Pfeiffer Power Seminars Author, The Secret Side of Anger

4. Testimonials “We would love to have Marsha Friedman come to work for us full time! We devour her informational emails; Our Director of Marketing has our marketing staff (who are the best book marketing people in the industry) read everything she sends us. She is top-notch across the board. We receive tens of thousands of submissions and only about 2-3% are even considered by our house. Of the few who do get a publishing agreement with us, we are always delighted when we hear that Marsha has sent them our way. She knows this business!” • Richard Tate, PhD, Founder, Tate Publishing & Enterprises, LLC

5. Public Relations Business

6. The best ways to Get Excellent PR without Big Retainers • A business wishing to take advantage of their PR spending plans these days arefinding among the market's best kept tricks that works, alleviates threatand beats the standard retainer-based agency in every means.It's called Pay-For-Performance PR. There are just a handful of firms that runon this charge basis among the tens of thousands of PR companies throughout the wholeU.S. Most of them offer the exact same service, if not much better, than the big retainer-basedfirms, however at a portion of the expense. Because they only, they're navigated to performget paid for exactly what they provide while retainer-based agencies charge for their timeand their overhead, however are not liable for results. If they get media positioning, that's wonderful, however if they don't, you're still left hodingthe tab.

7. The best ways to Get Excellent PR without Big Retainers Take a look below and find out how it works: • When a company engages a retainer-based company, they arecharged a flat monthly charge based upon the number of hours they approximate they requireto work in order to obtain the task done. $10,000 a month is a typical fee, however it cango as high as $20,000 or even $30,000 a month.

8. The best ways to Get Excellent PR without Big Retainers • As soon as the retainer is developed, the money is divided up among the group inbillable hours, much the same method a law firm or accounting firm handles itscompany. The exec who generated the company costs for "managing" theaccount, which is typically about 10 hours per month, costing the client as much as$350 per hour, or $3,500 of a $10,000 retainer. The executive sets assignments, authorizes press launches and written products as well as handles communication with the client but never pitches the press. In these large retainer based companies,the execs are utilized as sales individuals and compensated for the amount of company they create for the business. However, unbeknownst to the customer, that executive who sealed the deal is the individual with the most PR experience, yet does the least amount of deal with their project.

9. The best ways to Get Excellent PR without Big Retainers • The rest of the retainer is broken up among a few junior associates who do the writing, the throwing, the calling and the tracking. The staff aides get involved in the action by billing $75 per hour for tasks such as phoning, faxing and organizing documents.They might even charge to produce the customer's expense at the end of the month, compiling out of pocket expenditures like shipping together with the per hour billing as tracked by the group members. The leading executive massages the numbers so they fit the retainer, and it then takes the aide as long as 2 hours to compile the costs. A retainer-based company might charge clients as much as $125 per month just to assemble their expense.

10. The best ways to Get Excellent PR without Big Retainers • This is a big distinction with exactly how Pay-for-performance PR works. The majority of companies that operate in this manner set an easy charge for each media placement the firm obtains and the client enroll in a campaign with a certain spending plan in location. Then, one by one, the placements are made, verified and performed and the customer is billed regular or regular monthly versus their agreed-upon budget. The project never goes over budget, and every client dollar is counted versus a genuine media placement instead of for "best efforts."

11. The best ways to Get Excellent PR without Big Retainers • As marketing budgets are reducing, business are pinching pennies and seeking a more measurable return on their PR investment. Pay-for-Performance PR not only lowers risk and costs the customer less, but more importantly, these firms bring house the PR bacon for clients, or they don't make money.

12. About EMSI As an award-winning, top national public relations agency, EMSI has been delivering highly specialized publicity campaigns for over two decades. Our specialty is creating angles we know the media will want to cover and will obtain quality media exposure for our clients.

13. About EMSI Through the years, we have worked with clients spanning a wide array of industries from authors, publishing, health, food, music, software and finance, to politics. EMSI customizes its clients’ PR campaigns to focus on specific objectives and we only work with quality media to ensure the results meet our clients’ needs and expectations. EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies. Today, EMSI Public Relations represents all its clients on a performance and project basis.

14. The EMSI Mission Statement With a 24-hour TV, radio, print and online news cycle, digital media now delivers the news faster and in ways previously unimagined through the airways and the Internet, appearing on televisions, radios, PDAs, laptops, cell phones and networks simultaneously in a global community, reaching billions of people daily.

15. The EMSI Mission Statement EMSI’s mission is to assist our clients to engage the power of the news media with bold strategies and innovative tactics, offering a unique client-agency relationship that mitigates risk while increasing opportunities. EMSI strives to be more than just a public relations firm, but rather an irreplaceable business partner, key to the success of each of our clients. Most importantly, we are driven to help companies and individuals with ethical messages, products and services become very well known so that they may prosper while enhancing the survival of those they serve.

16. A Message From Marsha Marsha Friedman, CEO for twenty-two years, my public relations firm has operated on a simple philosophy: Caring greatly for our clients while meeting their expectations minimally and exceeding their expectations optimally.

17. A Message From Marsha Our talented production team, housed in our News & Experts division, capitalizes on the media relationships we have developed over time, enabling us to secure quality interviews for our clients on radio and TV, and editorial exposure in newspapers and magazines. In fact, our News & Experts team is well-known by the media as a resource for newsworthy content, which is why they often call us when looking for top quality guests. We also pride ourselves on the peace-of-mind that our “pay-for-performance PR” model provides our clients. We were one of the pioneers of this model over twenty-two years ago, which enabled our clients to receive more than just our “best efforts” with the media, but rather an actual guarantee of media exposure in exchange for their fees.

18. A Message From Marsha We truly cherish our clients and appreciate them as part of the EMSI family. I say “family,” because we work as a cohesive unit in a pleasurable atmosphere like few others. Please visit the EMSI team page of this site to meet the family and feel free to get in touch at any time! Warm regards, Marsha Friedman

20. 3748 Turman Loop, Suite 101 Wesley Chapel, FL 33544 Toll Free: 800-881-7342 Local: 727-443-7115 Fax: 813-994-9380 http://emsincorporated.com/