3D Project – “3D world Created by Sony”

1. Sony Pictures Entertainment/ 3D Technology Center MRP Update September 30, 2010 3D Project – “3D world Created by Sony”

2. Agenda • Anticipated SPE 3D Release Slate • Additional SPE Support for 3D • 3D Technology Center Update • Since the Launch • Discussion Points • 3D Content Strategy Proposal 3D Project – “3D world Created by Sony”

3. Anticipated SPE 3D Release Slate As of September 2010 CY2011 CY2012 Note:  With the exception of Green Hornet, Priest, The Adventures of Tintin,andThe Invention of Hugo Cabret, films have not yet begun shooting in or converting to 3D 3D Project – “3D world Created by Sony”

4. Additional SPE Support for the 3D Format Home Entertainment • Released Cloudy with a Chance of Meatballsthis summer as first Blu-ray 3D title available at retail followed by Monster House • Bundled Cloudy with a Chance of Meatballswith Sony’s Bravia 3D TVs and co-promoted in retail circulars, trade events, promotional materials • SPHE expects 15-20 titles to be released at retail on Blu-ray 3D this calendar year, five of which will be from SPHE Television • Launch 3D Network in First Quarter CY2011 in partnership with Discovery and IMAX Technology • Sony 3D Technology Center demonstrates Sony’s expertise in 3D content creation/manipulation • Developing and evaluating systems for new 3D program production • Creating and driving industry support of 3D technologies, techniques, and authoring tools 3D Project – “3D world Created by Sony”

5. Sony 3D Technology Center (“3DTC”) Launch • The 3DTC Project was announced in January 2010 and the facility opened in March 2010 with initial objectives to: • Become the industry’s most credible source for 3D technology, education and training • Provide workshops to the industry • Advance the development of high-quality 3D in the industry • Support Sony hardware with high quality 3D materials • Establish and build industry relationships • The 3DTC has received substantial interest and support from all of the major Hollywood studios, television and broadcast companies. • Workshops and curricula have been created for the following: • Cinematography Training • Film & Television Director Training • Live Events Camera Operator and Producer Training • Film & Television Production & Post-Production Training • Game Developer Training • Visual Effects Supervisor Training 3D Project – “3D world Created by Sony”

6. Since the Launch • Reach • Over650 industry professionals have attended classesgiven by the 3DTC. The 3DTC has taken the workshop to the UK in partnership with the BBC, and will shortly begin training in Mexico City. • 3D presentations have been given to approximately 2000 people at different industry functions. Press • Extensive press coverage by many trade publications (i.e. CNN, NHK, Wall Street Journal, Business Week, Daily Variety, The Economist, The Financial Times, etc) firmly secured Sony’s leadership in this area • Result • Success of the 3DTC’s training program established Sony’s technical credibility and has led to extensive collaboration on projects for both SPE and non-SPE entities. • Currently consulting with over twenty top directors in Hollywood who are launching 3D projects • As applicable, the 3DTC has billed both SPE and non-SPE projects for services rendered to help recoup operating costs (e.g. Michael Jackson & Green Hornet) Next Steps • The 3DTC and SPE are working closely with 3DNet in developing technical resources, tool sets and hardware to assist in the creation of 3D content. • Determine how to leverage the resource on a sustainable basis 3D Project – “3D world Created by Sony”

7. Discussion Points • Revised Budget • The 3DTC training program has been extended beyond its original budget timeframe due to extraordinary demand from both internal as well as external professionals and will require supplementary funding to continue through March 31. • Scope • Need to clarify engagement parameters for the 3DTC as the scope of both SPE and non-SPE requests has far exceeded original expectations; The 3DTC’s potential for involvement in production and consultation goes beyond the initial objectives and capacity of the current infrastructure. • Next Steps • Create 3D BD training materials and provide training/internship programs at the 3DTC to enable global 3DTC satellite training opportunities (Japan, U.K., China, India, etc) • Need to consider a revisedcharter that (1) establishes concrete objectives consistent with Sony's 3D vision, (2) provides adequate funding mechanisms to achieve the desired results and (3) minimizes future funding requirements. 3D Project – “3D world Created by Sony”

8. 3D Content Strategy Proposal • Multiple Units in Sony are seeking to increase the amount of high quality content available in the market • There is a distinction between content as a commodity to sell hardware at retail and premium monetizable content (e.g. alternative content for Cinema) • The 3DTC is a resource and will attempt to support when possible • A proactive Sony United approach to premium content would maximize Sony’s advantage from extensive knowledge of good 3D production • REQUEST: Additional meeting with appropriate senior management during STEF/ Management Conf week to discuss the following: • Coordinated business proposal to consider and establish a premium monetizable content strategy with measurable KPI targets • Cross functional organization with clear governance structure and business group ownership to promote accountability • Coverage area: US/EU region to start, other regions TBD • Target: 3D broadcast/satellite channels (3DNet, Sky, DirecTV, etc), VOD (PSN/Qriocity, etc), alternative content market, physical disc distribution via BD, etc 3D Project – “3D world Created by Sony”