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Sony Corporation

Sony Corporation. Prepared By: Astra Curry Cole Lewis Brad Sayler. Overview. History SWOT Industry Analysis Competitors Recommendations. History. Nintendo and Sony were combined Super Disc 1991 Playstation started in 1990 by Ken Kutaragi Released first console 1994 PSX.

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Sony Corporation

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  1. Sony Corporation Prepared By: Astra Curry Cole Lewis Brad Sayler

  2. Overview • History • SWOT • Industry Analysis • Competitors • Recommendations

  3. History • Nintendo and Sony were combined • Super Disc 1991 • Playstation started in 1990 by Ken Kutaragi • Released first console 1994 PSX

  4. History, cont. • PS2 released in 2000 • Internet capabilities • PS3 released in 2006 • Blu-Ray technology

  5. SWOT • Strengths • Strong Brand Name • Diversified Games • Weakness • Microsoft’s online service is superior • High retail price • Poor technical support

  6. SWOT cont. • Opportunities • Blu-Ray Technology • New game and console developments • Threats • Sustaining customer base • Blu-Ray technology not user friendly

  7. Sony’s Website • http://www.sony.com/index.php

  8. Industry Analysis • Global Issues • Market Share • Cultural Differences • Cultural Similarities http://www.youtube.com/watch?v=zIYcInKmtlk

  9. Industry Analysis • Risks • Competitors • Trade Regulations • Cost • Success of PS2 • Availability • Future Trends • PlayStation 4? • Gadgets

  10. Competitors • Nintendo • 1970 Nintendo Entertainment System • 1990’s handheld video games • 2007 Nintendo Wii released

  11. Competition, cont. • Microsoft • New to the gaming industry • 2001 Xbox introduced • 2005 Xbox 360 released • 2 million subscribers Xbox live

  12. Recommendations • Short-Term Recommendations • New Games • PSP more appealing • Long-Term Recommendations • Virtual Reality • Open physical stores

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