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Retail Channels

Retail Channels. By Megan Hultz and Tabitha Smith. Multichannel retailers.

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Retail Channels

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  1. Retail Channels By Megan Hultz and Tabitha Smith

  2. Multichannel retailers Multichannel retailers are retailers that sell merchandise or services through more than one channel. By using a combination of channels, retailers can leverage the unique benefits provided by each to attract and satisfy more customers.

  3. Store • Stores offer several benefits to customers that they cannot get when they shop through catalogs or on the internet • Benefits • Browsing • Touching and feeling merchandise • Cash payment • Instant gratification • Personal service • Entertainment and social interaction • Risk reduction

  4. Catalogs • Catalog channel provides benefits to customers that are not available from the store or internet channels. • Benefits • Convenience • Safety • Portability and easy access

  5. Internet • Shopping over the internet provides the convenience offered by catalogs and other non-store formats. The internet, compared with store and catalog channels, also have the potential to offer a greater selection of products and more personalized information about products and services in a relatively short amount of time. • Benefits • Convenience • Safety • Personalization • Broad and deep assortments

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