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The Internet : Aspects & Trends

The Internet : Aspects & Trends Thorson, E., Duffy, M., & Schumann, D. (2007). The Internet Waits for No One. Chapter 01 of Internet Advertising. Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 Facebook: http://www.facebook.com/group.php?gid=133258548012

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The Internet : Aspects & Trends

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  1. The Internet: Aspects & Trends • Thorson, E., Duffy, M., & Schumann, D. (2007). The Internet Waits for No One. Chapter 01of Internet Advertising. • Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 • Facebook: http://www.facebook.com/group.php?gid=133258548012 • Etherpad: http://ietherpad.com/7y3drhMCnq • Thursday, 17-Feb-2011 • EB22: Online Marketing: Lecture 06 • Auditorium 4, ITU, Copenhagen, Denmark

  2. Internet: Aspects Four Communication Needs Connectivity Information Entertainment Shopping

  3. Connectivity Social Networking Blogging Online Dating Online Communities

  4. Information Push vs. Pull Information Seeking Foraging Sharing Evaluation Recommendation

  5. Entertainment Digital Content Production Distribution Consumption Gaming Media Convergence

  6. Shopping “The Long-Tail” Convenience Comparison Examples: Music Books

  7. How Different Groups Spend Their Day in the US Interactive Graphic: http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html Article: http://www.nytimes.com/2009/08/02/business/02metrics.html?pagewanted=print

  8. Internet: Reports & TrendsExercise 04 (in-class) World Economic Forum Global Competitiveness Report Global Information Technology Report Statistics Denmark Service sector PEW Internet & American Life Project Trend Data

  9. Global Competitiveness Report • Global Information Technology Report • Statistics Denmark • PEW Internet & American Life Project Discussion

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