Ideas for Marketing Your Business with Facebook Advertising

1. Ideas for Marketing Your Business with Facebook Advertising Is While many seem to argue that organic reach is a thing, it may not be the case for small businesses or startups. Facebook’s algorithms have been designed to deliver content that every user will find relevant, interesting and useful, so maybe investing in some Facebook ads is a great way to widen and reach your target audience. it necessary to spend money in advertising on Facebook? Organic reach is definitely on a major decline, while some claim it’s outright dead. And while bigger companies have the resources to pour into Facebook advertising by Entercerebrum, not every company has the income to do the same. But there are still some pretty amazing things you can do on a budget with Facebook ads, which we will be covering in this post. First, let me get to why Facebook ads work, just in case you needed a little convincing. 1) Super advanced tools to help companies target specific audiences. 2) Provides detailed insights 3) User friendly navigation throughout the process

2. 4) Facebook provides you with the platform with a huge audience, there’s no way you can’t find your niche in there! Here’s how to ensure you use Facebook advertising effectively to market your business: I. Hit your target in the right spot Do NOT make it a priority to reach out to as many people as possible. You should already know who your target audience is. When you create an ad campaign, set the attributes to reach the right audience. You need an audience that will find your ad useful and thus, would considering engaging with it. In other words, focus on quality rather than quantity. Where do you want to take them? If you’re stars have aligned (and if you’ve done a good job of setting the ad campaign parameters) and the ad is taking off well, people will begin to engage with the ad. By this I mean, they will see the ad, and they might click on it. So, here’s the important part. Where do you want to take them? Select a landing page that will continue to keep them engaged. For example: If your ad is about a product being sold at a discounted rate; when the user clicks on the ad, take them directly to the checkout zone or to the page with the details of the said product so that they can immediately decide. Do not send them to an unrelated page which could ultimately discourage them from making a purchase at all. II.

3. III. This brings us here. GOALS. You truly need to set out goals before you begin setting ads. Just plan out specific goals, and use them as your pillar when creating ad campaigns. Goals could be anything from increasing sales, increasing the number of followers, website visits, profile visits etc. The 20% Rule If you aren’t already aware of this, Facebook has a 20% rule that reigns their ad campaigns. It simply means that the textual part of the ad cannot exceed 20%. More image, less text, got it? Use powerful/attention seeking/stunning images and witty/controversial/influential text and you can’t go wrong! IV. Remember that great Facebook advertising campaigns are built over time. Facebook provides really great detailed insights over ad performances, study them, analyze them and figure out what works for you and what needs improvement. Facebook ads could be really helpful for small business and companies that are just starting out. You don’t even need a big budget, start small but tailor your ads well and then build on it! Author: Eden Francisca Fernandes Entercerebrum Entercerebrum Phone no: +919830844082 Website: https://entercerebrum.in/