1 / 19

Facebook Marketing for Business

Facebook Marketing for Business. Plan a Facebook Strategy. Identify your objectives Increase sales? Promote products or events? Build brand awareness & loyalty? Identify your target audience Know everything you can about your TA Option: Use this info to craft a Facebook ad campaign.

min
Download Presentation

Facebook Marketing for Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Facebook Marketing for Business ImpactOnlineMarketing.com

  2. Plan a Facebook Strategy • Identify your objectives • Increase sales? • Promote products or events? • Build brand awareness & loyalty? • Identify your target audience • Know everything you can about your TA • Option: Use this info to craft a Facebook ad campaign ImpactOnlineMarketing.com

  3. Plan Facebook Strategy - 2 • How will you reach your audience? (examples) • Daily posts • Facebook ad campaign • YouTube video contest on your business page • Build a list from your Facebook page • How will you track & measure each strategy? • If your strategy worked, then repeat it! • If it didn’t work, make a change & try again ImpactOnlineMarketing.com

  4. Plan Facebook Strategy - 2 • How will you reach your audience? (examples) • Daily posts • Facebook ad campaign • YouTube video contest on your business page • Build a list from your Facebook page • How will you track & measure each strategy? • If your strategy worked, then repeat it! • If it didn’t work, make a change & try again ImpactOnlineMarketing.com

  5. Setting Up a Business Page Assign a name • Usually your business name • Select appropriate category • You can get the vanity URL without the extra numbers, like www.facebook.com/timefreedombusiness.com • Edit Page/ Update Info Short Description – Important! • Use keywords • Goes under your cover photo in many cases • Link to your website and include phone number Long Description – Complete thoroughly, use keywords ImpactOnlineMarketing.com

  6. Cover Photo and Profile Photo • Cover Photo – 851x315 • Use to position your business / organization • Reinforce branding • Make visually appealing • Change this out periodically • Profile Photo – 180x180 • Key branding element – use logo if possible • Appears beside every post that goes into newsfeed • Cover photo and profile photo work well together ImpactOnlineMarketing.com

  7. Build Your Fan Base • Send invitations to FB friends • Invite friends, family, existing customers • Have others (staff, etc.) do the same • Consider FB right columns ads to grow fan base • Gateways – must Like page to access something • Grow Likes with contests or events • Encourage viralability ImpactOnlineMarketing.com

  8. Facebook is All About Engagement • Facebook reach has declined • Average post reach in 2013 was 16% • Average post reach in 2014 is just 6% • Content MUST be interesting to your fans • More engagement (post Likes, Shares, Comments) will be rewarded with better distribution of your posts • Post an interesting mix of content for variety • Updates only • Updates with photos • Videos • Link shares ImpactOnlineMarketing.com

  9. Best Practices for Better Engagement • Post frequently • Several times per week is best • More than once per day even better (if warranted) • Always LIKE comments • Always Comment on Posts to your page • LIKE related pages • Comment (when and where appropriate on those pages) • Ask questions to encourage engagement • Run contests / sweepstakes to increase interaction • Sweepstakes have more interest overall • Be sure to read FB terms and conditions and adhere! ImpactOnlineMarketing.com

  10. Types of Content • Informing • Storytelling (most important) • Just for Fun • “Selling” ImpactOnlineMarketing.com

  11. Informing Content • Dates and details of special events • Updates from events, photos from events, etc. • Announcements about new staff, staff changes • Announcements about new products, expanded services, and related changes • Things like downtime over holidays, changes in seasonal business hours, etc. ImpactOnlineMarketing.com

  12. Storytelling Content • Stories about customer experiences with product/service (or beneficiaries of services for non-profits • Stories about staff why they choose to work for YOUR biz • Stories about business owners in off-hours (vacation, etc) • Stories about donors / volunteers (nonprofits) • Schedule: as often as possible – will need to encourage participation! ImpactOnlineMarketing.com

  13. “Just for Fun” Content • Keep content related in some way • Use appropriate humor – these tend to get shared • Memes • Cartoons • Ask questions • Questions good for generating comments as responses • Trivia questions related to your product / service / industry • Fun questions related to holidays, special events, etc. • Share posts from related pages that will appeal to your own fans ImpactOnlineMarketing.com

  14. “Selling” Content • These are more direct pitches to sell actual products or services or to ask for donations • Subtle selling is best – direct approach is often too harsh in social media • Make sure no more than one post of four is of the “Sales” type (more will alienate your audience) ImpactOnlineMarketing.com

  15. Instagram 2014 • 150 million active users • Owned by Facebook • Users skew much younger – teens through 20s • Focuses on photos and 15 second videos • Photos & videos can be shared on other networks • Just staring to be used by brands / businesses ImpactOnlineMarketing.com

  16. Analytics – Using Insights • Total Likes • Number of unique people (friends of fans) who liked your page • Gender, age, visitor’s city & country of origin • Post performance • When your Fans are online • Lots more! ImpactOnlineMarketing.com

  17. Analytics – Tips for Use • Record your baseline numbers BEFORE starting any promotional campaigns • Track numbers at campaign end • Evaluate overall performance • What can you learn from this? • How can you capitalize on this? • How did the increase affect your sales? ImpactOnlineMarketing.com

  18. Monitoring Page Perfomance • Use: http://Likealyzer.com • Can be used to monitor any FB page • Provides an overall score vs. similar pages • Looks at engagement • Tells you where you are doing well • Give suggestions as to how to improve your page • Easy-to-use • Suggested use: once per week (at LEAST once/month) ImpactOnlineMarketing.com

  19. Questions? • Visit our class page here: • http://ImpactOnlineMarketing.com/sell-social-media • Karen Porter • 406-529-8931 • karen@impactonlinemarketing.com ImpactOnlineMarketing.com

More Related