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MyCPE is to be the ufb01rst free mobile video platform providing Continuing Professional Education (CPE) for CPAs, EAs, Tax Professionals, Accountants, CFO/Controllers, etc.
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EDU-MARKETINGPLATFORM FOR ACCOUNTING VENDORS | COMPANIES SPEAKERS | INFLUENCERS | CONTENT CREATORS | EDUCATORS “1ST MOBILE & WEB FREE CPE/CE PLATFORM”
TABLE OF CONTENTS 03 INTRODUCTION 04 KEY FEATURES AND POTENTIAL REACH 05-06 MARKETING OPPORTUNITIES 07 EDUCATIONAL / SPEAKING OPPORTUNITIES 08 TYPES OF ACTIVITIES 08 ENGAGEMENT MODELS 09 BENEFITS 10-11 PRICING & INCLUSIONS 12 COMMUNITY OBJECTIVE 13 RESOURCES 14-16 SIGN UP FORM
YOUR PARTNER IN INTRODUCTION MyCPE is to be the first free mobile video platform providing Continuing Professional Education (CPE) for CPAs, EAs, Tax Professionals, Accountants, CFO/Controllers, etc. MyCPE is a modern “edu-marketing” platform dedicated to accounting industry & provides its audience with On-Demand Free & Paid Videos/Live Webinars. MyCPE's mobile platform allows users to access educational content (webinars & videos) anytime, anywhere. We help companies & speakers in accounting industry by providing them Edu-Marketing (educational & marketing) opportunities that connect them directly/indirectly with their potential target audiences. Our platform provides you with end-to-end technology & management for Live Webinars/On demand Videos and helps you in showcasing it to your target audience. 3 www.my-CPE.com
myCPE 01 First Mobile Platform 02 CPE on the Go Anytime Anywhere 03 Enabled on Web | Mobile 04 Nano Learning (10 Minute Short Videos) 05 Live Webinars 06 Continue Watching Later 07 Board Approved CPE/CE Program 08 Free CPE/CE Programs 09 Instant CPE/CE Credits and Certification POTENTIAL REACH 500,000+ Certified Public Accountants 65,000+ Enrolled Agents 700,000+ Registered Tax Professionals 300,000+ Accountants | Bookkeepers | Others (In Practice) 4 www.my-CPE.com
MARKETING OPPORTUNITIES EDU-MARKETING myCPE is a winning combination of Education + Marketing. It provides you with: Dedicated/Undivided Attention From The Audience. Targeted Promotion to Drive Engagement. ? ? Position Your Team/Company as Experts/ Thoughts Leaders. ? Reputation & Credibility to Your Brand ? BRANDING Our powerful reach and your webinars, videos, presentations can generate targeted brand interactions. You can drive strong audience-marketer connections by leveraging our platform. Associate your brand with our credible platform. Don’t just reach you core audience also engage with them. ? ? Branding via powerful educational Webinars/Videos. Increased Loyalty/WOM/Followership. ? ? 5 www.my-CPE.com
QUALIFIED LEADS ATTENDEES ? LEADS ? CUSTOMERS ? LOYAL FOLLOWERS Maximize your R.O.I. with the most cost-effective lead generation platform in the accounting industry. Completely Data Driven. ? Direct Response/Reaction/Feedback. ? Directly captures hot Leads for you. ? Nurture Leads Post Webinar. ? Connect Directly for Meeting/Phone call. ? THOUGHT LEADERSHIP The unbeatable combination of your educational content (videos/webinars) & MyCPE platform is the blueprint of establishing you as a Thought Leader in the Accounting industry. ? COMPETITIVE ADVANTAGE BUILD CREDIBLE PERCEPTION ? Build an image of trust & credibility about you/your company into the minds of your prospects & potential customers. Gives you competitive edge via perceived differentiation. INDUSTRY LEADER ? TOP OF THE MIND RECALL ? Position yourself as Industry Leader or Category Leader or Influencer or Innovator. ‘Top of the mind recall’ is a measure of how readily a brand name comes to respondent's mind. With our edu-marketing platform and your educational content, you’re bound to rank first in the minds of your target audience. DIRECT CONNECT We hear a lot from companies that "If you connect me with the right person, I can drive conversion." Well, MyCPE connects you with the core-audience by placing your webinar, videos in front of them. Could it be any better? Directly Captures hot Leads for you. Connect Directly for Meeting/Phone call. ? ? Nurture Leads Post Webinar. ? 6 www.my-CPE.com
EDUCATIONAL/SPEAKING OPPORTUNITIES BECOME AN SPEAKER | INFLUENCER CONTENT CREATOR | EDUCATOR Educating & engaging with accounting community is inspiring. The best part influencer/speaker with MyCPE is that you have the of becoming an platform that showcases your credibility with your own Speaker page, Reviews, Followers, Bio and much more information about you. Moreover, you can also get paid for it . You can educate your target audience, create & share content via live webinars, presentations, and on-demand videos. Also, we will get your content CPE Approved. Build your Loyal Followers MyCPE platform allows you to potentially connect with 1M+ accounting professionals nationwide and provides you with end-to-end marketing & technology support. You can now educate accounting professionals with your content & build a base of loyal followers who will get notifications of all your activity like upcoming webinars, new video uploads, presentations, etc. MONETIZE YOUR CONTENT/EXPERIENCE/BRAND If you are an educator or content creator in accounting industry, then our platform allows you to monetize your content. We only charge you $5/attendee. As per our income model, anything above that would be your income from live webinars or on-demand videos. SAMPLE CALCULATIONS Price of Webinar or Video/Attendee Your Total Income Your Income/ Attendee No. of Webinars No. of Attendees myCPE Fees Type of Activities Live Webinars 1 1000 $15 $5 $10 $10,000 On-Demand Video (Self Study) 1 1000 $10 $5 $5 $5,000 (This is just a sample calculation) 7 www.my-CPE.com
TYPES OF ACTIVITIES LIVE WEBINARS ON-DEMAND VIDEOS Nano Learning/On-demand Videos are pre-recorded videos published on our platform. These are are 10 mins short video and grants 0.2 CPE credit. Self-Study/On-Demand Videos are pre-recorded videos that are self serving and can be accessed anytime. Live Webinars are sched- uled events that are broadcasted live to the selected audience over Internet What? NASBA Terms Group Internet Based QAS Self-Study Nano Learning Minimum 0.5 Credit and than in the multiple of 0.2 credit. Only 0.2 credit is awarded for 10 minutes video Minimum 1 Credit and than in the multiple of 0.5 credit. CPE Credits Polling Questions NA NA Required Review Questions NA Required NA Final Quiz Questions Required Required NA Presentation Required Required Required Pre-recorded Videos Required NA Required Instructor's/Speakers Bio Required Required Required Company's Info Required Required Required Notes : 1. 50 Minutes of education is equivalent to 1 CPE/CE credit. That excludes time of Introduction of speaker/companies etc 2. Nano Learning is still not available for all the states. Click Here to view the list of states eligbile for Nano Learning. 3. CPE/CE Credit Table ENGAGEMENT MODELS ATTENDEE-PAID MODEL PRESENTER-PAID MODEL Under this model, live webinars/on-demand videos will be chargeable for the attendees. Pricing will not be more than $20/credit. MyCPE will charge $5/Attendee or $5/Registration of live webinars or self-study video as a fixed charge. Any income over and above than that will be of the speaker/presenter. Under this model, live webinars/on-demand videos will be free for the attendees. MyCPE will charge $5/Attendee or $5/Registration of live webinars or self-study video as a fixed charge. What? Speakers | Influencers | Content Creators | Educators Companies | Accounting Vendors | Accounting Coach | Anyone Targeting Accounting Industry For Whom? 8 www.my-CPE.com 13
BENEFITS ATTENDEE-PAID MODEL PRESENTER-PAID MODEL Our prelaunch offer is that till May 31, 2019. We won’t be charging an set up fees. ? ? NO SET UP FEES $5/ATTENDEE We only charge $5/attendee for Live Webinar or $5/Registration for On-Demand Videos. We don't charge for no shows. ? ? MONETIZE YOUR CONTENT We charge you only $5/Attendee and anything charged above that will be your revenue. ? ? 1ST MOBILE & WEB CPE/CE PLATFORM Our Free Mobile App makes it easy for the attendees to attend or access your webinars, videos, presentations on the go. ? ? BRANDING & MARKETING Companies, with their products, software & solutions can educate their target audience through webinars, videos and presentations. Edu-Marketing can lead to rich rewards of engaged and satisfied clients. Speakers, on the other hand, can build loyal audience to monetize their content. ? ? LEAD GENERATION You can access attendee information and connect with them directly. ? ? PROMOTIONAL EMAILS We can send standard & dedicated promotional emails for your live webinars & on-demand videos to your target audience. ? ? BRANDED CERTIFICATION ? ? CPE Certificate would carry the name of the presenter/company. ON DEMAND (NANO) Nano Learning/On-demand videos are short 10-minute videos that grant 0.2 CPE credis. ? ? STANDARD DIGITAL/SOCIAL MEDIA PROMOTION We will create a dedicated post on all our social media pages (i.e., Facebook, Linkedin, Twitter, Instagram) We will tag you (companies /speakers) in the same post. ? ? Our Continue Watching feature allows user to watch on-de- mand videos as per their convenience. They can watch it in pieces, flexibly. CONTINUE WATCHING FEATURE ? ? CONVERT YOUR EXISTING VIDEOS You can convert your existing presentation/product demos/how it works videos/walk- throughs into live webinars or on-demand videos. Speakers/Content Creators can also covert the existing content into live webinars & on-demand videos. ? ? We will get your content CPE/CE approved to boost your credibility and acceptance amongst professionals. CPE/CE APPROVED CONTENT ? ? MyCPE connects you directly with your core audience so that you can covert them into leads and ultimately, your customers. DIRECT CONNECT ? ? USER EXPERIENCE Our enriched user experience for both Mobile and Web platforms helps user (your target audience) in accessing, engaging, interacting with your content effortlessly anywhere, anytime. ? ? 9 www.my-CPE.com 13
PRICING & INCLUSIONS PRE-LAUNCH OFFER: Companies/speakers that book their slot before May 31, 2019 won’t be required to pay any set up fees. We will only charge them per attendee fee. ATTENDEE-PAID MODEL PRESENTER-PAID MODEL BASIC SET UP FEES $250 $250 ATTENDEE CHARGES (1) $5/ATTENDEE $5/ATTENDEE INCLUSIONS DEDICATED SPEAKER PAGE We will create & manage Dedicated Speaker Page, featuring speaker profile & his/her content. ? ? DEDICATED COMPANY PAGE & COMPANY'S SPEAKER PAGE We will create & manage Dedicated Company's Page & Company's Speaker Page. It will feature profile of company, speakers and their content. ? ? DEDICATED PAGE OF WEBINARS/VIDEOS Our design team will setup an exclusive web page on MyCPE for your webinar ensuring that participants having easy access to the complete information. You can link/share this page on your website and your social media accounts. ? ? END TO END MANAGEMENT & SUPPORT We will manage end-to-end process of designing, sending & monitoring of invitation & certification on our platform through our easy-to-use technology backbone & our pro-active team support. ? ? ? Invitation ? Reminder ? Evaluation/Feedback ? Registration ? Attendance ? Certification ? Confirmation MODERATING LIVE WEBINAR Our Moderator helps you to engage with participants by managing breaks, chat, feedback, polling questions, technology etc. ? ? CONVERTING LIVE WEBINARS TO SELF-STUDY We will record all the live webinars and will convert all the recorded Live webinars into self-study for free. ? ? DEDICATED SPEAKER - COMPANY LOGIN We will provide you with dedicated speaker/company Login for creating, editing & managing your webinars/videos ? ? STANDARD DIGITAL/SOCIAL MEDIA PROMOTION We will create a dedicated post on all our social media pages (i.e., Facebook, Linkedin, Twitter, Instagram). We will tag you/your company in the same post. ? ? CPE/CE APPROVED We will get your webinars/presentations/videos approved of CPE/CE credits. ? ? ATTENDEE INFORMATION You can access attendee information and connect with them directly. ? ? SPONSORED QUESTION You can ask one question to attendees post live webinars that we can put in the evaluation/feedback form. ? ? POLLING QUESTIONS FOR WEBINARS We will setup the polling questions for live webinars on your behalf. ? ? DESIGNING THUMBNAIL We will design the thumbnail for your webinars so that you can share them across all social media platforms. ? ? ARCHIVED VIDEOS We will keep your presentations, videos and webinars in our library which can be accessed by your target audience anywhere, anytime. ? ? NASBA/IRS REVIEW We will get your content reviewed and approved as per NASBA/IRS so that your content becomes eligible for CPE/CE credits. ? ? PAYMENT PROCESSING/ MANAGEMENT We will manage end-to-end, hassle-f ree payment / collection /Refunds / cancellation. ? ? 10 www.my-CPE.com 13
PRICING & INCLUSIONS OPTIONAL ADD-ONS ATTENDEE & PRESENTER-PAID MODELS PROMOTIONS $850/Email DEDICATED PROMOTIONAL EMAIL $300/Email STANDARD PROMOTIONAL EMAIL $250 LINKEDIN MESSSAGING CAMPAIGN (1000 MESSAGES) $250/Post FACEBOOK POST PAID PROMOTION (FOR 7 DAYS) (2) CONTENT REVIEW QUESTIONS (SELF STUDY) (3) $200/Video FINAL QUIZ QUESTIONS (SELF STUDY / NANO) (4) $250/Presentation PRESENTATION CREATION FROM WORD CONTENT Notes : 1. We won’t charge anything if nobody turns up for your webinar. 2. We will create & promote Facebook post of Webinar/Video for 7 days. 3. Review questions for self-study will be provided by the speaker /company. If the same is not provided by them, we will prepare the same on their behalf and charge as above. 4. Final Quiz Questions for Self-Study/Nano will be provided by the Speaker / Company, if the same is not provided by them we will prepare the same on their behalf and charge as above. 5. We will create polling questions for live webinars unless you have a specific question that you want as a polling questions and submit to us. 6. Our campaigns have the potential to reach 1Million+ Accounting Professionals. 11 www.my-CPE.com 13
IMPACTFUL SOCIAL PARTNERSHIP 1 CREDIT = PROGRAM MyCPE is formed with the commitment of serving the community. Our ‘1 Credit = 1 Meal Program’ is a pioneering initiative to help the community and serve the underprivileged people. Through this program, we at MyCPE have pledged to donate one meal to an underprivileged with each credit awarded to a professional through our platform. MyCPE is here to make the world a better place. WE AIM TO DISTRIBUTE 1 MILLION MEALS BY 2020. 12 www.my-CPE.com
RESOURCES SAMPLE LINKS CLICK TO VIEW VIEW HOW YOUR SCHEDULED WEBINAR WILL LOOK LIKE ON OUR WEBSITE (LIVE WEBINAR) VIEW HOW YOUR SCHEDULED WEBINAR WILL LOOK LIKE ON OUR WEBSITE (SELF STUDY) VIEW OUR DEDICATED PROMOTIONAL EMAIL VIEW SAMPLE ATTENDEE REPORT VIEW EVALUATION FORM FOR LIVE WEBINARS VIEW SAMPLE CERTIFICATE VIEW SAMPLE COMPANY PROFILE VIEW SAMPLE SPEAKER’S PROFILE VIEW CPE CREDIT TABLE VIEW STANDARD PROMOTIONAL EMAIL SOCIAL MEDIA PROMOTION VIEW SAMPLE LINKEDIN POST VIEW SAMPLE TWITTER POST VIEW SAMPLE FACEBOOK POST VIEW SAMPLE INSTAGRAM POST 13 www.my-CPE.com
O: (347) 714 8628 | M: (516) 400 5218 ? info@my-cpe.com ? www.my-cpe.com ? Copyright myCPE LLC 2019. All rights reserved. This presentation is confidential and remains the property of myCPE LLC. Unauthorized use, copying, distribution or disclosure of the included information is strictly prohibited. The information and options in this presentation have been prepared by myCPE LLC and are subject to change without any prior notice. The information contained herein is strictly confidential and meant solely for selective recipients. This is a marketing presentation brochure which is prepared on the basis of information obtained from public sources and are believed to be reliable but no independent verification has been made nor its accuracy or completeness is guaranteed. The presentation herein is solely for information and discussion purpose and may not be used or considered as a solicitation to buy or sell services or products.