Marketing Automation Vendors Matrix

1. Marketing Automation Vendors Matrix Marketing Automation Vendors Matrix Pricing Business H=>$10000/yearCompany Target Company Offerings Highlights Customers Since Model M=<$10000/year L=<$5000/year Mid to large-size enterprises across a Good fit for enterprises who want to manage marketing variety of industries. Enterprise-level AMD, Bank of America, SW you install on- resources (campaigns, costs, project management forAprimo Companies with complex Marketing Resource Borland, Cingular, Dell, Honda, High 1998 site marketing) and campaign management software. Pure play marketing programs and Management Merrill Lynch, Sony Pictures specialist in marketing automation. Complex implementation. extended marketing teams. On-demand SaaS sole proprietors and Cost effective. Light personalization. Easy form generator.Awebber Small (software as a email marketing only entrepreneurs, some small Low 1998 A/B Split Testing. Limited on broader functionality. service) consulting firmsCampaignerPro On-demand SaaS Cost effective. Good segmentation. Dynamic content. PriceWaterhouseCoopers,(Got Small to Enterprise (software as a email marketing only 1999 Product is one-dimensional. NetGear, RosettaStone, eBayMarketing) service) Sarasota Film Society, AAA On-demand SaaSConstant email marketing and Translation, Balance Spa, Small (software as a Affordable, easy to use. One-dimensional. Low 1998Contact surveys Arthur Murray, Episcopal service) Diocese of Atlanta, Fajita Grill Microsoft, Verizon, Yahoo, XM Med On-demand SaaS Can be as complex as you make it, learning curve. Ideal for Event and Survey Satellite Radio, Siemens, PGA Pay by the drink, orCvent Mid to Enterprise (software as a larger and multiple events management, enhanced triggers 1999 Management Tour, JP Morgan, AMA, Penn volume of events. service) and business rules, content creators, reports. State Annual contract Soup to nuts, defines and tracks trigger-based online Nokia, RedHat, Palm, Sybase, Mid to large-size On-demand SaaS Demand generation activities including : PURLs, automated personalized email Borland, Verisign, ADP,Eloqua enterprises across a (software as a and Marketing and microsites, dbase profiling, web analytics, SFA Med to High 1999 Expedia.com, Pitney Bowes, variety of industries. service) Automation integration, lead scoring, event management, printmail, chat. LinkedIn, Postini, Dow Jones Requires learning curve. On-demand SaaS Anthem, Scotts, Chase, T- Standalone email SFDC integration, APIs available for other platforms, easy toExactTarget Medium to Enterprise (software as a Mobile, Delta Faucet, Charles Med to High 2000 marketing use. Limited functionality service) Schwab, Wild Oats, Mid to large-size Software and Deloitte, Manhattan Associates,Firstwave Email, Personalized Web Pages, Ad Tracking, CRM, Value- enterprises across a Services Custom Lead Generation PRO Marketing Inc., ESC, High 1984Technologies Added Services. Product is not standardized. variety of industries. Solution Provider Gelco, Sungard

2. SEO, Blogging, Lead Small to large-size On-demand SaaS Generation, Lead Marketing software that combines many applications in one Wide range of customers (fromHubSpot enterprises across a (software as a Management, Email & Low to High 2006 powerful, integrated system. small businesses to Fortune 50) variety of industries. service) Automation and Marketing Analytics On-demand SaaS Landing Pages and Microsites only. Centralized Content Harris Interactive, AMA, Infor, Personalized landingiCentera Small to MidMarket (software as a Management, Portals, Collaboration, Analytics, Dynamic NewScale, Thomson, Visto, Med 2003 page and portals service) Emails, User-controlled document upload/download SPSS, Malt-O-Meal On-demand SaaS Prospect Website Automated, real-time reports based on prospect web activity.LeadLander Small to MidMarket (software as a unknown Low 2005 Tracking Limited functionality. service) Lead management On-demand SaaS software for Americash, Prosperity Lead distribution, tracking, analysis and conversion. LimitedLeads 360 Small to MidMarket (software as a mortgage, insurance Mortgage, PacWest, Heartland, Low to Med 2004 functionality compared to other vendors in space service) and secondary Barrington Capital education companies Email Marketing, On-demand SaaS Website Tracking, Pricing, ease of use, contract terms. One of a few vendorsLoopfuse Small (software as a Form Handling, Lead that offers seats for under $100/month. Limited functionality unknown Low 2007 service) Scoring, CRM and track record. Integration Riverbed, netForensics, On-demand SaaS Demand generation Kelloggs, AXS One,Manticore Small to MidMarket (software as a and Marketing Ease of use. Broad functionality. International Truck and Engine Med 2001 service) Automation , Corporation, ClearCube, Kroger, Keebler On-demand SaaS Demand generation Ease of use. Campaign ROI tracking. Integrated sales Cisco, Tibco, Netgear, WhiteMarket2Lead Small to MidMarket (software as a and Marketing Med 2003 opportunity tracking. Quick implementation Hat Security, IronPort service) Automation On-demand SaaS Demand generation Flexible pricing. Easy to use. Not as much functionality Business Objects, VMWare,MarketBright Small to MidMarket (software as a and Marketing Med 2006 compared to similar vendors in space Evault, Wageworks service) Automation Demand generation, Comprehensive functionality. Established vendor with strong Applied Biosystems,MarketFirst On-premise Marketing Automation, backing (CDC). Long track record. On-premise model does Barrington, Careerbuilder, Mid to Enterprise High 1995(Pivotal) licensing Marketing Resource have higher licensing, maintenance and configuration costs Ceridium, Documentum, Management compared to SaaS vendors Franklin Covey, Sharp, Webex BASF, Anthony and Sylvan, On-demand SaaS Marketing Resource Strong functionality. High value. Focuses on resource Coca Cola, Disney, Hormel,Marketing Mid (software as a Management and management, not marketing automation or demand Baush & Lomb, Anheuser Med 1998Central (Unica) service) Project Planning generation. Busch, ExxonMobil, NFL, Dow Jones SEO, Blogging, Lead Small to large-size On-demand SaaS Generation, Lead Marketing software that combines many applications in one Wide range of customers (fromHubSpot enterprises across a (software as a Management, Email & Low to High 2006 powerful, integrated system. small businesses to Fortune 50) variety of industries. service) Automation and Marketing Analytics On-demand SaaS Landing Pages and Microsites only. Centralized Content Harris Interactive, AMA, Infor, Personalized landingiCentera Small to MidMarket (software as a Management, Portals, Collaboration, Analytics, Dynamic NewScale, Thomson, Visto, Med 2003 page and portals service) Emails, User-controlled document upload/download SPSS, Malt-O-Meal On-demand SaaS Prospect Website Automated, real-time reports based on prospect web activity.LeadLander Small to MidMarket (software as a unknown Low 2005 Tracking Limited functionality. service) Lead management On-demand SaaS software for Americash, Prosperity Lead distribution, tracking, analysis and conversion. LimitedLeads 360 Small to MidMarket (software as a mortgage, insurance Mortgage, PacWest, Heartland, Low to Med 2004 functionality compared to other vendors in space service) and secondary Barrington Capital education companies Email Marketing, On-demand SaaS Website Tracking, Pricing, ease of use, contract terms. One of a few vendorsLoopfuse Small (software as a Form Handling, Lead that offers seats for under $100/month. Limited functionality unknown Low 2007 service) Scoring, CRM and track record. Integration Riverbed, netForensics, On-demand SaaS Demand generation Kelloggs, AXS One,Manticore Small to MidMarket (software as a and Marketing Ease of use. Broad functionality. International Truck and Engine Med 2001 service) Automation , Corporation, ClearCube, Kroger, Keebler On-demand SaaS Demand generation Ease of use. Campaign ROI tracking. Integrated sales Cisco, Tibco, Netgear, WhiteMarket2Lead Small to MidMarket (software as a and Marketing Med 2003 opportunity tracking. Quick implementation Hat Security, IronPort service) Automation On-demand SaaS Demand generation Flexible pricing. Easy to use. Not as much functionality Business Objects, VMWare,MarketBright Small to MidMarket (software as a and Marketing Med 2006 compared to similar vendors in space Evault, Wageworks service) Automation Demand generation, Comprehensive functionality. Established vendor with strong Applied Biosystems,MarketFirst On-premise Marketing Automation, backing (CDC). Long track record. On-premise model does Barrington, Careerbuilder, Mid to Enterprise High 1995(Pivotal) licensing Marketing Resource have higher licensing, maintenance and configuration costs Ceridium, Documentum, Management compared to SaaS vendors Franklin Covey, Sharp, Webex BASF, Anthony and Sylvan, On-demand SaaS Marketing Resource Strong functionality. High value. Focuses on resource Coca Cola, Disney, Hormel,Marketing Mid (software as a Management and management, not marketing automation or demand Baush & Lomb, Anheuser Med 1998Central (Unica) service) Project Planning generation. Busch, ExxonMobil, NFL, Dow Jones

3. Good lead management and landing page optimization. On-demand SaaS Demand Generation Newer to the marketing automation space. StrongMarketo Small to MidMarket (software as a and Marketing unknown Low to Med 2007 management team. Easy to use. Good pricing. Limited service) Automation track record.NetSuite Limited functionality in key marketing areas, difficulty of use. on-demand SaaSOracle - Siebel Enterprise level, varying degrees of marketing automation and on-premise Customer Relationship variouMicrosoft Enterprise w/in the platform/software. Full Enterprise-level Business various High traditional licensing Management sDynamics Insight, ERP (accounting), CRM, Employee Management & modelsSAP Collaboration, Business Analytics, Web Presence. On-demand SaaS Demand generation Good range of basic functionality. Only vendor to offer a Aslan, Clearleap, Appcelerator,Pardot Small (software as a and Marketing guarantee on performance. Pricing and contract terms. Low 2007 Hannon Hill service) Automation Limited track record. Med to Low Landing pagess and Microsites only. Personlization, on-brand IncrementalPluraPage On-demand SaaS messaging, enhance conversion possibilities, click-thru Alcatel-Lucent, immixGroup, campaign costs Personalized landingwww.plurapage Small to MidMarket (software as a reporting, SFDC integration. Personalized URLs (or PURLs), Prudential, Prescient, Jobfox, under a pay-for- 2007 pages.com service) thank you pages, email confirmations, secure lead collection TFC conversion pricing and storage for each client account. model (as low as $19.95/mo.) Small to Mid Market British Airways, Nextel, Rogers On-demand SaaS Salesforce automation, Limited marketing automation. Salesforce automation, Communicatinos, T-Mobile,RightNow Small to MidMarket (software as a Hub for sales, Med 1997 service desk, good customer service Black and Decker, service) marketing and service DaimlerChrysler, Nokia data activities on-demand SaaS MidMarket CRM and and on-premise Traditional CRM functionality. Limited on marketingSage CRM MidMarket Accounting software Multiple Med to High 1977 traditional licensing automation and demand generation. solutions models Static dbase for marketing campaigns, limited marketing Med On-demand SaaS automation. Small to Mid Market Salesforce automation, Hub A.T. Kearney, Corporate Varying subscription Customer RelationshipSalesforce.com Small to MidMarket (software as a for sales, marketing and service data activities. dynamic Express, AMD, Aon, Staples, 24 levels with per-seat 1998 Management service) reports, solid integration - API, user-friendly setup, Hour Fitness pricing. Annual repository for storing marketing campaign data contract On-demand SaaS Demand generation EasyLink, Lithium, PrintRunner, Limited functionality. Uncertain product direction. Cost-SalesGenius Small to MidMarket (software as a and Marketing Network Computing, WebEx, Low to Med 2006 effective. Strong management team. SFDC integration. service) Automation ThoughtLava Small to Mid market Low Dec, EZ Publishing, InterAct, on-demand, CRM suite handles Varying subscription Limited marketing automation. Open Source, flexible Ninja Trader, Power Efficiency,SugarCRM Small to MidMarket appliance, on-site, customer interactions levels with per-seat 2004 deployment: Red Balloon, Splunk, Superior low-cost, across sales, pricing. Annual Industries marketing and service contract On-demand SaaS Sales Intelligence and Niche product centered on sales intelligence, prospectTrueAdvantage MidMarket (software as a unknown Med Lead Management triggers and lead management. service) Good lead management and landing page optimization. On-demand SaaS Demand Generation Newer to the marketing automation space. StrongMarketo Small to MidMarket (software as a and Marketing unknown Low to Med 2007 management team. Easy to use. Good pricing. Limited service) Automation track record.NetSuite Limited functionality in key marketing areas, difficulty of use. on-demand SaaSOracle - Siebel Enterprise level, varying degrees of marketing automation and on-premise Customer Relationship variouMicrosoft Enterprise w/in the platform/software. Full Enterprise-level Business various High traditional licensing Management sDynamics Insight, ERP (accounting), CRM, Employee Management & modelsSAP Collaboration, Business Analytics, Web Presence. On-demand SaaS Demand generation Good range of basic functionality. Only vendor to offer a Aslan, Clearleap, Appcelerator,Pardot Small (software as a and Marketing guarantee on performance. Pricing and contract terms. Low 2007 Hannon Hill service) Automation Limited track record. Med to Low Landing pagess and Microsites only. Personlization, on-brand IncrementalPluraPage On-demand SaaS messaging, enhance conversion possibilities, click-thru Alcatel-Lucent, immixGroup, campaign costs Personalized landingwww.plurapage Small to MidMarket (software as a reporting, SFDC integration. Personalized URLs (or PURLs), Prudential, Prescient, Jobfox, under a pay-for- 2007 pages.com service) thank you pages, email confirmations, secure lead collection TFC conversion pricing and storage for each client account. model (as low as $19.95/mo.) Small to Mid Market British Airways, Nextel, Rogers On-demand SaaS Salesforce automation, Limited marketing automation. Salesforce automation, Communicatinos, T-Mobile,RightNow Small to MidMarket (software as a Hub for sales, Med 1997 service desk, good customer service Black and Decker, service) marketing and service DaimlerChrysler, Nokia data activities on-demand SaaS MidMarket CRM and and on-premise Traditional CRM functionality. Limited on marketingSage CRM MidMarket Accounting software Multiple Med to High 1977 traditional licensing automation and demand generation. solutions models Static dbase for marketing campaigns, limited marketing Med On-demand SaaS automation. Small to Mid Market Salesforce automation, Hub A.T. Kearney, Corporate Varying subscription Customer RelationshipSalesforce.com Small to MidMarket (software as a for sales, marketing and service data activities. dynamic Express, AMD, Aon, Staples, 24 levels with per-seat 1998 Management service) reports, solid integration - API, user-friendly setup, Hour Fitness pricing. Annual repository for storing marketing campaign data contract On-demand SaaS Demand generation EasyLink, Lithium, PrintRunner, Limited functionality. Uncertain product direction. Cost-SalesGenius Small to MidMarket (software as a and Marketing Network Computing, WebEx, Low to Med 2006 effective. Strong management team. SFDC integration. service) Automation ThoughtLava Small to Mid market Low Dec, EZ Publishing, InterAct, on-demand, CRM suite handles Varying subscription Limited marketing automation. Open Source, flexible Ninja Trader, Power Efficiency,SugarCRM Small to MidMarket appliance, on-site, customer interactions levels with per-seat 2004 deployment: Red Balloon, Splunk, Superior low-cost, across sales, pricing. Annual Industries marketing and service contract On-demand SaaS Sales Intelligence and Niche product centered on sales intelligence, prospectTrueAdvantage MidMarket (software as a unknown Med Lead Management triggers and lead management. service)

4. Exclusive focus on Marketing Resource Management. Ideal for customer-centric B2C and B2B organizations. UPS, Reader’s Digest, Orbitz, Mid to large-size Enterprise-level Good for larger marketing organizations that require Hosted, On- Nordstrom, New York Life,Unica enterprises across a Marketing Resource marketing project and resource management with integrated High 1992 Premise Lockheed Martin, Mass Mutual variety of industries. Management demand generation. Light on demand generation Life Insurance, CNN, E*TRADE functionality, but acquisition of Marketing Central will allow for stronger functionality in 2008. Med Fortify, Aptera, CMS Direct, Competitive pricing. On-demand SaaS Demand generation Good midrange functionality and pricing. Very easy to use.Vtrenz Ciena, Mercury MD, Johnson Above average Medium to Enterprise (software as a and Marketing Backed by larger company (Silverpop). Current unification 2005(Silverpop) Direct, American United Life return on service) Automation with rest of Silverpop product/service offerings. Insurance functionality for price paid. Exclusive focus on Marketing Resource Management. Ideal for customer-centric B2C and B2B organizations. UPS, Reader’s Digest, Orbitz, Mid to large-size Enterprise-level Good for larger marketing organizations that require Hosted, On- Nordstrom, New York Life,Unica enterprises across a Marketing Resource marketing project and resource management with integrated High 1992 Premise Lockheed Martin, Mass Mutual variety of industries. Management demand generation. Light on demand generation Life Insurance, CNN, E*TRADE functionality, but acquisition of Marketing Central will allow for stronger functionality in 2008. Med Fortify, Aptera, CMS Direct, Competitive pricing. On-demand SaaS Demand generation Good midrange functionality and pricing. Very easy to use.Vtrenz Ciena, Mercury MD, Johnson Above average Medium to Enterprise (software as a and Marketing Backed by larger company (Silverpop). Current unification 2005(Silverpop) Direct, American United Life return on service) Automation with rest of Silverpop product/service offerings. Insurance functionality for price paid.