1 / 62

2008 Dolphin User Conference

2008 Dolphin User Conference. Agenda. 10.00 Company Update and product roadmap Roberto Da Re 10.45 Product portfolio re-branding Ricky Castoldi Coffee break 11.30 Dolphin product database Sean Casey 12.00 Partner Presentations EFR Travel Holiday Taxis

enye
Download Presentation

2008 Dolphin User Conference

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2008 Dolphin User Conference

  2. Agenda • 10.00 Company Update and product roadmap • Roberto Da Re • 10.45 Product portfolio re-branding • Ricky Castoldi • Coffee break • 11.30 Dolphin product database • Sean Casey • 12.00 Partner Presentations • EFR Travel • Holiday Taxis • 12.30 ATOL legislation within Dolphin • Simon Wakeford • Lunch

  3. Agenda • 14.00 Interactive session • Panel discussion • Coffee Break • 15.30 Feedback and Q&A • 16.00 Close

  4. 2008 Dolphin User Conference Roberto Da Re - Founder

  5. Agenda • Company Update • Market Trends • Product Vision and roadmap • Comments and Q&A

  6. Company Update • Since last user conference • 2007 a year of consolidation • Delivered to STA travel in UK, AU, NZ, USA (approx. 2,000 users) • Delivered to FlightCentre in AU, NZ (Call centres) • Delivered the Dolphin Product Database • EFR first customer to go live • Explore Independent, JTA and others have signed up • Dolphin’s reservation module certified by Amadeus • Added new content (Hotels and Transfers) • 4 major releases of the booking management module

  7. Company update • Plan for 2008-2009 • Continue to invest in the Tour Operator market • Invest in the Corporate market towards the end of 2008 early 2009 • Continue to expand in new markets • Scandinavia • Central Europe • Australia & New Zealand • Continued shareholder’s commitment to invest in the product

  8. Industry trends • Confirmation of last year’s predictions • Multi channel distribution key for Mid & Enterprise • Niche markets key for SME market • Directional selling more widespread, based on commercial agreements not always based on customer choice • Leisure products being offered to corporate travellers • Consolidation of CAT35 usage

  9. Industry trends • Restricted access to product is starting to appear as a supplier strategy to drive direct business • easyJet – attempt to introduce a POS fee • Jet2 – opens its own Tour Operator • Big 2 TO – continue in-house push (exclusive resorts) • Online travel agencies possibly becoming pure search engines • Intercontinental/Expedia media deal • Shake up in the supplier payment systems • Immediate settlement for ticket sales • New payment systems for non-air • Elimination of ATB for normal paper Boarding Passes

  10. Customer trends • Internet fatigue? • No longer cool to just “surf the net” • Using the internet to buy products is a chore • User experience is king, not just content • Internet sale is optional but internet fulfilment expected • The predicted return to travel agents (for some products) is starting to happen

  11. Technology trends • Fuzzy logic and CRM recommendation engines will allow agents to start to experiment with Amazon style “you might like this product” • Technology will continue to facilitate all travel companies to sell everything • Airlines, Ground Suppliers, Tour Operators, Travel Agents • After an Oyster card for Rail, could there be one for Air travel?

  12. Product roadmap • Delivered since last year’s user conference • Product database  • Increase DC/XML and bookable carriers  • Consumer booking engine  • Carbon offsetting calculator  • Implemented GDS Net fares systems  • Automated customer payment reconciliation 

  13. Product roadmap • Current roadmap – 3 QT 08 • Support for maps integration • Allocation module (hotels and all products) • Expand content • Holiday Autos • MIS export for Advantage members

  14. Product roadmap • Future releases • Consumer booking engine version 2 • User profile and login • Reseller booking engine (B2B) • Agent login, profile and special mark-up rules • Continue to expand content – Allied/Jon View • Integrate a product content management module (CMS) • Integrate web customer service and reservation module into one • Enhance customer profiles to support reservation module functionality

  15. Product positioning & rebranding • Dolphin no longer just a Mid/Back office with a point of sale and a booking engine product • Dolphin is being repositioned as a fully integrated, multi-channel, selling and distribution platform • Products are being rebranded • This shift is taking place to stay in line with what we see as the main industry requirement

  16. Your views • Any key trends we missed? • Comments on • Product roadmap? • Any specific functional areas we should focus on? • Is a booking engine just as an extension of your traditional offering? • What would you expect from a booking engine in terms of content management functionality?

  17. Dolphin Portfolio RebrandRicky Castoldi Head of Sales & Marketing

  18. Agenda – Dolphin Portfolio Rebrand • Travel Marketplace • Dolphin Product Evolution • Challenges of Current Brand Names • New Branding Strategy

  19. Travel Marketplace CHANNEL FUNCTION ONLINE OFFLINE • 1. SEARCH • 2. BOOK • 3. DOCUMENTS • 4. PAYMENT • 5. CUSTOMER PRODUCTSOURCE THIRD PARTY SYSTEM LCC GDS V/DATA WEB LOCAL CONTRACT MID/BACK OFFICE HOSTING OPTIONS LOCAL OUTSOURCED

  20. Dolphin Product Evolution • 1995 Dolphin for Windows (Dolphin Travel Manager) • First Windows-based back office system • 2002 DolphinAnywhere • Hosted “ASP” solution • 2002 FlightScanner • Flight sales engine • 2003 FlightScanner Web Services • Online flight booking engine • 2006 TravelScanner • Travel agent point of sale system • 2007 Product database • Tour operator sales system • 2008 TravelScanner White Label • ‘Plug & play’ Internet Booking Engine

  21. CHANNEL OFFLINE ONLINE WEB SERVICES WHITE LABEL FUNCTION • 1. SEARCH • 2. BOOK • 3. DOCUMENTS • 4. PAYMENT • 5. CUSTOMER THIRD PARTY SYSTEM LCC GDS V/DATA WEB LOCAL CONTRACT PRODUCTSOURCE FLIGHT SCANNER TRAVEL SCANNER PRODUCT DATABASE MID/BACK OFFICE DOLPHIN ANYWHERE TRAVEL MANAGER HOSTING OPTIONS LOCAL OUTSOURCED

  22. What Is Dolphin? • Integrated sales and booking management solution • Single database application combining front office selling tool and back office booking management tool • One constant source of data company-wide • Reduction in errors from data re-keying • Consistent pricing message across all channels • Multi-channel POS / Internet Booking Engine • User interfaces for both online and offline (call centre) environments • Aimed at multiple market segments • Applicable to wholesale and retail, leisure and business, online and offline • Flexibility to manage multi-faceted business

  23. Marketing Challenges • Single product with multiple product names • Travel Manager and TravelScanner are two views of the same solution • Inconsistent brand equity • FlightScanner is well-known • Travel Manager often referred to as “Dolphin” • Inconsistency on deployment options • Hosted solution is branded “DolphinAnywhere” • Locally installed solution is unbranded • Names are not descriptive • What does “TravelScanner” do?

  24. Rebranding Process • Review of product positioning and market segmentation • Internal task force with external consultant to assist with process • Identified three main objectives of product rebrand…

  25. Objectives • 1. Make products understandable to customers • 2. Provide consistency in naming conventions • 3. Emphasise “single product” nature of the solution • Conclusion……product should have single name

  26. New Product Name Dolphin

  27. Product Naming • Going forward, product will be known as Dolphin • “Travel Manager” and “TravelScanner” to be retired • “DolphinAnywhere” also to be retired • Deployment options to become “In-house” and “Hosted” • Different module names for different functions of solution • FlightScanner will continue to be known as FlightScanner

  28. CHANNEL OFFLINE ONLINE reservation module booking engine module • 1. SEARCH • 2. BOOK • 3. DOCUMENTS • 4. PAYMENT • 5. CUSTOMER consumer XML FUNCTION PRODUCTSOURCE LOCAL CONTRACT THIRD PARTY SYSTEM LCC GDS V/DATA WEB DOLPHIN booking management module HOSTING OPTIONS LOCAL OUTSOURCED Hosted In-house

  29. Any questions • Feel free to ask myself or any other member of the Dolphin management team…

  30. Chuck Roberto

  31. Product Database Sean Casey Enterprise Project Manager

  32. Introduction • As part of Dolphin Dynamics development roadmap a product / land database was identified as an important and missing part of the portfolio • The product database has been developed and released in a phased approach over the past 6 months • The final phase of the product database will be introduced in June

  33. Project Approach • Requirements gathering (Internal and External) • Internal design sessions • Functional and Technical documentation • Development • QA and Testing • Customer testing and feedback

  34. Key Functionality • Per room per night rates • Offers and supplements • Blackout dates • Minimum durations • Cancellation conditions • Automated supplier communication • Hotel and Land Products • Season / date banded pricing • Property specific room and meal basis descriptions

  35. Demo • http://www.dolphinanywhere.com • http://www.dolphinanywhere.com

  36. What’s Next… • Inventory Management – Due to be released in June • Allocation loading • Scheduled and manual Release back functionality • Product Database Booking Search and Cancel

  37. EFR TRAVEL IMPLEMENTATION Nicola Clayton

  38. Company Background • Small luxury tour operator – established 8yrs • 12 employees, Turnover £10m • Mix of Leisure & Corporate customers • Brokers – Private Jet Charter • Ad hoc private charters to specialist events ie: Champions League Finals • Tailor-made ‘packaged’ holidays – flights, hotels & transfers • Specialist Areas: Indian Ocean, UAE, Europe, Sri Lanka & Borneo. • Mix of directly negotiated contracts & rates via DMC’s

  39. SALES PROCESS & ISSUES • Presentation of hotel contracts varies widely – easy to misread & interpret from paper/manual files • Mistakes made in pricing & currency conversions etc.. • Special Offers get forgotten about – therefore not competitive • Files are not maintained by sales agents. • Mauritius quotes take a long time to work out due to all the different special offers available. • Manual entry of segments into Dolphin Travel Folders • Supplier booking request emails typed up by sales agent

  40. SYSTEM REQUIREMENTS • Provide a simple & easy way for sales to quote hotel prices • Ability to manage various offers, discounts, value ads, free night deals etc… • Ability to handle 3 levels of rates for children: infant, child & teenager • Interface directly with Dolphin Travel Folders • Manage hotel room Allocations • Auto creation of supplier booking requests

  41. Vendors Profile – Property Description Tab CONTRACT LOADING

  42. Contract Search – add/edit contracts (permissions security setting) Split into 3 tabs Definitions, Products & Extras CONTRACT LOADING

  43. CONTRACT LOADING • Products Tab

  44. CONTRACT LOADING • Extras Tab

  45. CONTRACT LOADING • Extras Tab

More Related