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Appeals of persuasion

Explore how brands craft compelling messages through credibility, emotion, and logic in advertising, analyzing persuasive strategies and targeted audiences. Watch ads and decipher the power of ethos, pathos, and logos in captivating the consumer's attention.

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Appeals of persuasion

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  1. Appeals of persuasion Ethos, Pathos, Logos

  2. Ethos – appeal to credibility • Focuses on convincing your audience that you are credible and they should listen to you. • Get your reader on your side • Can develop ethos using writing style/ grammar/ content. • “We all want what’s best for America’s children…”

  3. Pathos – Appeal to emotion • Focuses on getting your audience to feel the way you want them to about your claim. • Try to invoke sympathy, anger, humor, fear, or comfort. • “Imagine a lonely child sitting sadly at lunch without a friend in the world.”

  4. Logos – Appeal to logic/reason • Focuses on convincing an audience using logic or reason. • “42.7% (made that up) of America’s children report being bullied, which lowers text scores, and leaves the American education system trailing other countries”.

  5. Persuasion in advertisements • Slogans • Graphics/ Images • Sounds

  6. Slogans

  7. Images

  8. Sounds • https://www.youtube.com/watch?v=Dzj7dS3m-Xs

  9. For each of the following… • What’s the product? • What examples of ethos/ pathos/ logos do you see? • What examples of persuasive strategies do you see? • Who do you think the targeted audience/ consumer is for the product?

  10. Advertisement 1

  11. Advertisement 2 • https://www.youtube.com/watch?v=J5o68kuZWB0

  12. Advertisement 3

  13. Advertisement 4 • https://www.youtube.com/watch?v=fK_zwl-lnmc

  14. Advertisement 5

  15. Advertisement 6 • https://www.youtube.com/watch?v=ixMEEI0Zq9g

  16. Advertisement 7

  17. Advertisement 8 • https://www.youtube.com/watch?v=aeAXi5ShQ90

  18. Advertisement 9

  19. Advertisement 10 • https://www.youtube.com/watch?v=6F3-InOdMP4

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