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Planning, Writing, and Completing Oral Presentations. The Three-Step Process. Flow of the Message. Planning 1. Writing 2. Completing 3. Substance of the Message. Planning Speeches and Presentations. Determine the Purpose. Analyze the Audience. Gather Information. Adapt the
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Planning, Writing, and Completing Oral Presentations Business Communication Essentials
The Three-Step Process Flow of the Message Planning 1 Writing 2 Completing 3 Substance of the Message Business Communication Essentials
Planning Speeches and Presentations Determine the Purpose Analyze the Audience Gather Information Adapt the Message Business Communication Essentials
Common Purposesof Business Presentations Audience Members Inform Persuade Presentation Content Presentation Style Motivate Entertain Business Communication Essentials
Writing Oral Presentations Audience Organizing the Message Creating the Introduction Purpose Purpose Composing the Body Writing the Conclusion Audience Business Communication Essentials
Define the Main Idea Audience Purpose Limit the Scope Choose the Approach Message Message Prepare the Outline Choose the Style Purpose Audience Organizing the Message Business Communication Essentials
On-the-Spot Feedback Maintaining Control Immediate Modification Guiding the Audience Nonverbal Reinforcement Shifting Topics Oral Presentations Opportunities Challenges Business Communication Essentials
Introducing the Message Arouse Interest Build Credibility Preview the Presentation Business Communication Essentials
Limit the Main Points Connect the Ideas Engage the Audience Composing the Message Business Communication Essentials
Concluding the Message Restate the Main Points Describe the Next Steps End on a Strong Note Business Communication Essentials
Evaluate the Message Develop Visual Aids Master the Delivery Completing Speeches and Presentations Business Communication Essentials
Clarify Main Points Create Interest Add Variety Improve Learning Using Visual Aids Audience Setting Content Purpose Business Communication Essentials
Types of Visual Aids • Overhead Transparencies • Electronic Presentations • Chalkboards/Whiteboards • Flip Charts • 35-Millimeter Slides Business Communication Essentials
Types of Visual Aids • Product Samples • Scale Models • Audiotapes • Film Strips and Movies • Television and Videotapes Business Communication Essentials
Inexpensive Easy to Use Simple to Create Advantages of Transparencies Business Communication Essentials
Lack of Flexibility Fragile Format Overhead Projectors Disadvantages of Transparencies Business Communication Essentials
Electronic Presentations Advantages Disadvantages Real-Time Data Specialized Equipment Multimedia Technique Over Content Flexibility and Portability Overuse of Special Effects Business Communication Essentials
Content and Graphics Design Elements Consistency Special Effects Creating Effective Slides Simplicity Readability Readability Simplicity Business Communication Essentials
Stimulate emotions Recognize cultural differences Limit color selections Use contrasting colors Adjust to room light Order colors from dark to light Choosing a Color Scheme Business Communication Essentials
Additional DesignConsiderations Background Designs Fonts and Type Styles Business Communication Essentials
Transitions Hyperlinks Builds Animation and Special Effects Business Communication Essentials
Charts or Diagrams Company Reports Magazine Articles Copies of Slides Lists of Websites Brochures and Pictures Creating Effective Handouts Business Communication Essentials
Memorizing Reading Impromptu Speaking Speaking From Notes Mastering Your Delivery Audience Subject Matter Subject Matter Audience Business Communication Essentials
Know the Material Practice Your Delivery Know the Location Adapt the Content Preparing to Speak Business Communication Essentials
Building Your Confidence • Prepare Extra Material • Be Prepared • Rehearse • Get Comfortable • Think Positively • Don’t Panic • Visualize Success • Keep Going • Take a few deep breaths • Focus Outside Yourself Business Communication Essentials
Appearing More Confident Get Control At the Start Maintain Eye Contact Watch Your Posture Use Appropriate Gestures Vary Facial Expressions Control Your Tone of Voice Business Communication Essentials
Overhead Transparencies Electronic Slides Presenting the Visuals Highlighting Changing Pointing Discussing Business Communication Essentials
Answering Questions Focus on the Questioner Respond Appropriately Control the Situation Maintain Self-Control Motivate Questions Conclude the Speech Business Communication Essentials