1 / 10

Brand Guidelines for Advertising, Packaging, Website, Collaterals, and Presentations

Brand Guidelines for Advertising, Packaging, Website, Collaterals, and Presentations. December 17, 2007. Table of Contents. Basic Guidelines Waterpik Logo Blue (ONLY PMS 287) Without “Treat Yourself Better” Tagline With “Treat Yourself Better” Tagline Waterpik Logo Black

epifanio
Download Presentation

Brand Guidelines for Advertising, Packaging, Website, Collaterals, and Presentations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brand Guidelinesfor Advertising, Packaging, Website, Collaterals, and Presentations December 17, 2007

  2. Table of Contents • Basic Guidelines • Waterpik Logo Blue (ONLY PMS 287) • Without “Treat Yourself Better” Tagline • With “Treat Yourself Better” Tagline • Waterpik Logo Black • Without “Treat Yourself Better” Tagline • With “Treat Yourself Better” Tagline • Waterpik Logo Reversed in White (black and blue background) • Without “Treat Yourself Better” Tagline • With “Treat Yourself Better” Tagline • Treat Yourself Better Logo Blue • Treat Yourself Better Logo Black • Company Name Usage

  3. Basic Guidelines • Waterpik logo can be used in blue (PMS 287), black or reversed out in white. It should not be be utilized in any other colors. • Waterpik logo can be used with or without tagline. • Waterpik logo and tagline graphic treatment should not be stretched or distorted. If a new size of logo is needed, please request a new file so the resolution/clarity of the logo is maintained. • The company name is Water Pik (two words), the brand name is Waterpik (one word). Do not use Waterpik Technologies when referencing the company name. • Logos can be found at: s://shared/imagelib/waterpik logos

  4. Logo – Blue Option (Only use PMS 287)

  5. Logo – Black Option

  6. Logo – Reversed in White/Blue Background

  7. Logo – Reversed in White/Black Background

  8. Tagline – Blue Option (utilize on one line or stacked)

  9. Tagline – Black Option (utilize on one line or stacked)

  10. Company Name • When referencing: • Fort Collins office • Water Pik, Inc. • European office • Waterpik International, Inc. • Canadian office • Water Pik Canada, Inc.

More Related