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Types of Retailers and Their Offerings - A Comprehensive Guide

This guide provides an overview of various types of retailers, their offerings, and the services they provide. It covers food retailers, general merchandise retailers, non-store retailers, and service retailers, along with different ownership models like independent establishments, corporate chains, and franchises.

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Types of Retailers and Their Offerings - A Comprehensive Guide

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  1. Chapter 2 • Types of Retailers

  2. Variety and Assortment • Variety is the number of merchandise categories a retailer offers. (“Breadth of merchandise”) • Assortment is the number of different items in a merchandise category (“Depth of Merchandise”)

  3. SKU • Each different item of merchandise is called an SKU (stockkeeping unit)

  4. Services Offered by Retailers • displaying merchandise • accepting credit cards • parking • convenient hours • home delivery • gift wrap • selection assistance • warranties

  5. Food Retailers • Conventional Supermarket • Limited Assortment Supermarket • Supercenter • Warehouse Club • Convenience Store

  6. Conventional Supermarket • a self-service food store offering groceries, meat and produce with limited sale of non-food items • about 30,000 SKUs

  7. Limited-Assortment Supermarkets • Only about 1250 SKUs • Only 1-2 brands and sizes • 40-60% lower prices

  8. Supercenters • a supermarket combined with a full-line discount store • 100,000-150,000 SKUs

  9. Warehouse Clubs • offer a limited and irregular assortment of food and general merchandise with little service at low prices

  10. Convenience Stores • provide a limited variety and assortment of merchandise • 2000-3000 SKUs

  11. General Merchandise Retailers • Department Stores • Full-Line Discount Stores • Specialty Stores • Drugstores • Category Specialists (and Category Killers) • Extreme Value Retailers • Off-Price Retailers (Outlet Stores/Factory Outlets) • El

  12. Department Stores • Retailers that carry a broad variety and deep assortment • offer customer service • organize their stores into distinct departments

  13. Full-Line Discount Stores • retailers that offer a broad variety of merchandise, limited service and low prices

  14. Specialty Stores • concentrate on a limited number of complementary merchandise categories • provide a high level of service in relatively small stores • deep but narrow assortments and sales associate expertise

  15. Drugstore • specialty stores that concentrate on health and personal grooming merchandise

  16. Category Specialists • big box discount stores that offer a narrow but deep assortment of merchandise • can be ‘category killers’

  17. Extreme Value retailers • small, full-line discount stores (Dollar Tree)

  18. Off-Price Retailers • an inconsistent assortment of brand name merchandise at low prices • close outs/irregulars • outlets stores/factory outlets

  19. Non-store Retailing • Electronic Retailing • Catalog Retailing • Direct mail Retailers • Direct Selling • Television Home Shopping • Vending Machine Retailing

  20. Electronic Retailing • Electronic Retailing (online) is a retailing format in which the retailers communicate with customers and offer products and services for sale over the internet.

  21. Catalogue Retailing • the retail offering is communicated to a customer through a catalogue

  22. Direct-Mail Retailers • communicate to customers using letters and brochures

  23. Direct selling • Independent salespeople contact customers directly in a convenient location, demonstrate merchandise benefits, take orders, deliver the merchandise or perform the service • Party-plan system - salespeople encourage customers to act as hosts and invite friends and coworkers • Multilevel network - people serve as master distributers, recruiting other people to become distributers of their network

  24. Television Home Shopping • a retail format in which customers watch a television program that demonstrates merchandise and place orders - usually by telephone • 3 Types - dedicated cable channels, infomercials and direct response advertising

  25. Vending machine retailing • merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use a credit card

  26. Service Retailers • Firms that primarily sell services rather than merchandise. • Services are generally intangible • Services have simultaneous production and consumption (service providers create and deliver the service as the consumer is using/consuming it) • Services are perishable or time-sensitive • Services can be inconsistent

  27. Types of Ownership • Independent, Single-Store Establishments • Corporate Retail Chains • Franchises

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